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Tag: Zee Cinemalu

  • The channel from the Zee stable airs Telugu movies

    Zee Cinemalu celebrates 4 anniv

    By A Correspondent

     

    Zee Cinemalu, the Telugu movie channel from Zee Entertainment is celebrating its fourth anniversary today (Sept 4).

     

    Commenting on fourth anniversary, Sai Prakash – Business Head of Zee Cinemalu said: “Our process of curating content for programming line-up is based on what we believe the audience will enjoy and appreciate, while at the same time adding a mix of commercial and relaxing home- viewing entertainers, that are creating waves in the Telugu entertainment space. Zee Cinemalu is proud to offer a variety of movie genres that appeals to both the masses as well as the niche audiences looking for something different. We are extremely excited about completing yet another milestone in our journey in the Telugu market. We promise the viewers that we will continue to entertain them with the content that is truly Dil Pai Superhit.”

  • Embodying the new brand proposition, Samantha Akkineni, has been announced as Zee Telugu's brand ambassador

    Zee Telugu and Zee Cinema luundergo brand revamp

    By A Correspondent

     

    Zee Telugu has unveiled a new brand promise and identity ‘AarambhamOkkaAduguthone’.  Furthermore, Zee Cinemalu, has also announced its new brand image. The new brand identities were unveiled by actor Chiranjeevi at the Zee Telugu Golden Awards ceremony that was telecast on December 31 2017 on Zee Telugu.

     

    Embodying the new brand proposition, Samantha Akkineni has been announced as Zee Telugu’s brand ambassador and she features in the channel’s extensive multi-media campaign as its voice.

     

    Said Anuradha Gudur, Business Head of Zee Telugu and Zee Cinemalu: “We started our journey with one step 12 years ago to emerge as channel that was progressive, young and dynamic. With many more milestones that are to come in the years ahead, we will continue to engage with our audiences and be the #ExtraOrdinaryTogether that we are in the television entertainment space. In our constant attempts to provide positive narratives through the channel, we have always had women adorning progressive characters who are ready to take those steps that lead them to greener pastures. With our refreshed brand packaging, we have Samantha Akkineni as the face of Zee Telugu who has stayed ahead in the game and has actively taken steps not only at an individual level but around her social sphere. Be it Jagruthi or Pratyusha foundation, she has always spread positivity and having her on board adds a lot more value to our brand.”

     

     

  • Becomes the biggest multi-cultural broadcaster in the US with 37 channels

    Zee adds to its portfolio in the US with the launch of Zee Cinemalu

    By A Correspondent

     

    Zee Entertainment Enterprises Limited (ZEEL) announced the launch of its Telugu movie channel, Zee Cinemalu on Dish and Sling TV in the US as a part of the Telugu pack. This launch brings the total tally of Zee channels in the US to 37, making Zee the biggest multi-cultural broadcaster in the United States.

     

    Sameer Targe

    Speaking on the latest addition to the ZEE bouquet, Sameer Targe, Business Head – Zee Americas said, “Movies are an integral part of the lives of the Telugu audience and the stars of Telugu cinema are worshipped as demigods. The Telugu community in the US is close to half a million strong and is growing at more than 10 per cent every year. With the positioning of ‘DilPai Super Hit’, Zee Cinemalu offers a wide variety of movies from different genres with an aim to win the hearts of the Telugu audience.”