MxMIndia

Tag: Zee Business

  • Before joining Zee Media, he served as National Head for The Q

    Pankaj Rai is Business Head of Wion & Zee Business

    Pankaj Rai
    Pankaj Rai

    Zee Media Corporation Limited (ZMCL) has announced the appointment of Pankaj Rai as the new Business Head for Wion and Zee Business

    Raj brings over 15 years of extensive experience spanning the realms of broadcast and digital media. Before joining Zee Media, he served as National Head for The Q. Prior to that, he held a significant role at Zee Entertainment for more than a decade, managing revenue portfolios for channels such as Zee TV, Zee Cinema, and Zee Bollywood in the North and East regions.

    Notes a communique: “We are confident that his expertise will further strengthen our team and propel us towards our goals.  We are excited about the fresh perspectives and ideas he will bring to the table as we continue to grow and innovate.”

  • Introduces a polished user interface

    Wion modernises its news app

    By Our Staff

     

    Wion, the English news channel from ZMCL, has “enhanced” its news app created by IndiaDotcom Digital Private Limited.

     

    Said Akshansh Yadav, Chief Product & Technology Officer, IDPL: “With the upgraded Wion News app, we have prioritised simplicity in design and functionality. Our goal is to provide users with an intuitive platform that not only keeps them informed but resonates with their individual preferences. Navigating through the news should be seamless, and that’s exactly what we’ve achieved with the streamlined user interface.”

     

    Added Madhu Soman, Chief Business Officer, Zee Business & Wion: ” From streamlined navigation to personalized content curation, we’re ensuring that our users not only consume news but also actively engage with it, making the Wion News app a true digital companion on the information highway.”

     

  • Bazaar Aaj Aur Kal aims to be the one-stop-shop for daily business, finance and market related news

    Zee Business unveils ‘Bazaar Aaj Aur Kal’

    By A Correspondent

     

    Zee Business has launched its new show ‘Bazaar Aaj Aur Kal’ starting November 18. With detailed market insights, the experts will do a wrap-up show on trading days to summarise all the action of the day.

     

    Showcasing the key happenings and drivers of the stockmarket, Bazaar Aaj Aur Kal aims to be the one-stop-shop for daily business, finance and market related news. The show will be aired from Monday to Friday at 7.26 pm and 9.26 pm. Zee Business Managing Editor Anil Singhvi will be hosting the show.

     

    Commenting on the launch of the show, Singhvi said: “With dynamic changes in the market, it is critical for an investor to constantly stay tuned to what is happening, which are the contributing factors in the events of the day and where they are headed tomorrow. These valuable insights are provided in this exclusive market wrap-up show Bazaar Aaj Aur Kal since viewers are so busy throughout the day – at home, office or in their own routines – that they might miss out the happenings during trading hours. So, we bring to you an evening show – Bazaar Aaj Aur Kal to get you in sync with all that has happened in the market today as well give you an edge on what is expected tomorrow.”

     

     

  • The channel is now based in Mumbai

    Zee Business strengthens programming, on marketing offensive

    By A Correspondent

     

    Zee Business has taken on aggressive stance on programming and marketing. Said Anil Singhvi, Managing Editor, Zee Business: “The channel has relooked at the programming keeping consumer and credibility at the core of it. Our intent is to add value to our viewers by bringing the best business news analysis. We have also introduced segments like instant profit making tips looking at the market opening.” The channel is now based in Mumbai.

     

    On the overall stock market programming, Singhvi added: “It has been focused on small and new traders enabling them to trade or invest comfortably. We are shifting viewers habit from saving to investment and helping to fulfill their financial inclusion agenda.”

     

    Commenting on the new marketing campaign, Sujeet Mishra, Head – Marketing, ZMCL says “Zee Business will keep strengthening its relationship with viewers and partners by constantly reinventing programming and communication. We have great content lineup and the best of business news analysts. The splendid growth of viewership is reflection of our growing trust and the campaign stunningly captures the spirit”.

     

    The channel, notes a communique, also did some special shows recently like Zee Business Travel Awards in partnership with Mauritius Tourism, and multicity Dare to Dream Awards.

     

     

  • The auto show had Zee 24 Taas as its official TV partner, it was covered extensively on both Zee 24 Taas and Zee Business

    dna Auto Show gets encouraging response

    By A Correspondent

     

    dna hosted the seventh edition of its property “dna Auto Show” at CIDCO Exhibition Centre, Vashi on 23rd and 24th May 2015. Both the days witnessed overwhelming response from auto lovers across Mumbai, according to a communique. The event was inaugurated by award winning composer and singer Shankar Mahadevan, and saw 20,000-plus footfalls visiting the event across both the days, making it a grand success.

     

    The brands which participated in the Auto show were BMW, Mini Cooper, Jaguar, Range Rover, Mercedes Benz, Hyundai, Maruti, Honda, Renault, GM, Toyota, Volkswagen.

     

    Amongst the motorbikes, the brands making their presence felt were Ducati, Harley Davidson, Triumph, DSK Benelli and DSK Hyosung. Apart from cars and bikes, many accessories brands also participated in the event.

     

    The mega event saw other celebs visiting the show and evincing keen interest on the models displayed. Former Big Boss participant Elli Avram and Actor Jay Bhanushali visited the show during both the days

     

    Like the previous editions, this time too dna encouraged participation from colleges willing to showcase their projects. This time students from IIT Mumbai and VJTI Institute presented the prototype of automobiles designed by their team.

     

    While, the auto show had Zee 24 Taas as its official TV partner, it was covered extensively on both Zee 24 Taas and Zee Business.