By A Correspondent
Publicis India has conceptualised a unique campaign for Bhojpuri movie channel Zee Biskope. It epitomizes the three main genres of Bhojpuri movies: action, romance and drama which are essayed by Zee Biskope’s brand ambassadors Pawan Singh, Khesari Lal Yadav and Niruaha respectively.
Highlighting the marketing idea behind the campaign, Amarpreet Singh Saini, Business Head, Zee Biskope and Big Ganga said: “The idea behind the campaign was to capture the essence of Bhojpuri movies albeit with a clutter breaking rendition. The films were meant to connect with audience and at the same time establish the brand as a unique offering in the category. Each film takes a distinct and stand out route to introduction of the conflict, reveal of mega star and culmination into celebration of brand promise in three distinct styles. The high uniqueness score’ in brand survey corroborates the efficacy of this well thought out campaign. The collaboration with Publicis ensured authenticity and finesse across films, given their keen eye for detail and high thrust on sophistication in execution.”
Added Ajay Gahlaut, MD & CCO, Publicis India: “We wanted to appeal to the sensibilities of the delightful people of Bhojpuri belt – witty, funny and unapologetically over-the-top. We are giving the people what they want with this campaign – unlimited entertainment at all hours of the day. We are happy to see our messaging having a great impact with the audience it is intended towards.”