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Tag: Zee 24 Taas

  • Has built its brand as Marathi news channel

    Zee 24 Taas celebrates 15 years

    By Our Staff

     

    Zee 24 Taas, Marathi news channel, is celebrating its 15th anniversary.

     

    Said Nilesh Khare, Editor & Business head, Zee 24 Taas: “The journey of Zee 24 Taas began in February 2007, that has touched Maharashtrians across the country and our progress has been consistent. The interactive approach & highly engaged viewer ensures that public opinion reaches to the authorities.”

     

    Added Anindya Khare, Head of Marketing, Zee Media Corporation Limited: “The channel has shown consistent growth and is popular ahead of various other Marathi News Channels. Our team members are always on the hunt looking forward to new interviews, videos, and news that professionally describe the latest events in the country. We wish the editorial board to continue their fruitful work.”

     

  • Along with this, the platform also celebrates the achievement of the legendary person from one of the field with the Life Time Achievement honour

    Zee 24 Taas Ananya Sanmaan on Feb 16

    By A Correspondent

    The eight edition of “Zee 24 Taas Ananya Sanmaan” will continue its effort for carrying forward the tradition of “Sanman” and honoring the extraordinary, to reward and recognise the extraordinary efforts of the unsung heroes across various fields of activity which are sports, entertainment, social service, education, farming, environment, and bravery. Along with this, the platform also celebrates the achievement of the legendary person from one of the field with the Life Time Achievement honour.

    In its previous editions, Zee 24 TaasAnanya Sanmaan honored Marathi achievers and Unsung Heroes from different fields respectively. It had witnessed the presence of eminent personalities like Union Minister, Chief Minister and Dy. Chief Minister along with other luminaries.

    The Zee 24 Taas Ananya Sanmaan 2015 will be held in the evening of February 16 2016 in Mumbai. Panvelkar Group and DHFL are associate sponsors for it where as Mango Holidays as Travel Partner, Chikitsa as Wellness Partner & TJSB as Banking Partner are associated with it.

     

  • The auto show had Zee 24 Taas as its official TV partner, it was covered extensively on both Zee 24 Taas and Zee Business

    dna Auto Show gets encouraging response

    By A Correspondent

     

    dna hosted the seventh edition of its property “dna Auto Show” at CIDCO Exhibition Centre, Vashi on 23rd and 24th May 2015. Both the days witnessed overwhelming response from auto lovers across Mumbai, according to a communique. The event was inaugurated by award winning composer and singer Shankar Mahadevan, and saw 20,000-plus footfalls visiting the event across both the days, making it a grand success.

     

    The brands which participated in the Auto show were BMW, Mini Cooper, Jaguar, Range Rover, Mercedes Benz, Hyundai, Maruti, Honda, Renault, GM, Toyota, Volkswagen.

     

    Amongst the motorbikes, the brands making their presence felt were Ducati, Harley Davidson, Triumph, DSK Benelli and DSK Hyosung. Apart from cars and bikes, many accessories brands also participated in the event.

     

    The mega event saw other celebs visiting the show and evincing keen interest on the models displayed. Former Big Boss participant Elli Avram and Actor Jay Bhanushali visited the show during both the days

     

    Like the previous editions, this time too dna encouraged participation from colleges willing to showcase their projects. This time students from IIT Mumbai and VJTI Institute presented the prototype of automobiles designed by their team.

     

    While, the auto show had Zee 24 Taas as its official TV partner, it was covered extensively on both Zee 24 Taas and Zee Business.

     

  • His name appears in the newspaper's imprint with effect from today

    Dr Uday Nirgudkar takes charge as Editor of dna as CP Surendran quits

    By A Correspondent

     

    Dr Uday Nirgudkar

    Dr Uday Nirgudkar, designated Chief of dna as also Editor and Head of Zee 24 Taas, the Marathi news channel from the Zee Media Corp stable, has taken charge as Editor of dna. His name appears in the daily’s imprint with effect from today.

     

    CP Surendran who has been Editor-in-Chief of the paper since July 2013, announced his resignation yesterday. The poet, novelist and journalist is reported to be moving back to Delhi NCR.

     

    An MBA and doctorate in marketing from Pune University, Dr Nirgudkar has handled diverse businesses from conceptualization to execution in a career spanning over 20 years.

     

    In the past, Dr Nirgudkar has been Business Head at IL&FS, COO of Godrej Lawkim (2004-06), Vice President at Aptech (1994-2002), Marketing Manager, Kores (1991-94) and Forbes, Forbes & Campbell (1989-91).

     

  • Dr Nirgudkar, Editor and Head of Zee 24 Taas, will hold additional charge as Chief of dna

    Dr Uday Nirgudkar of Zee 24 Taas to hold additional charge of dna

    By A Correspondent

     

    Dr Uday Nirgudkar, Editor and Head of Zee 24 Taas, will hold additional charge as Chief of dna. Dr Nirgudkar takes charge of the leading English daily which was helmed until July last year by Malcolm Mistry. He will report to CEO Ashish Pandit and Group CEO,Dr. Bhaskar Das.

     

    An MBA and doctorate in marketing from Pune University, in a career spanning over 20 years, Dr Nirgudkar has handled diverse businesses from conceptualization to execution.

     

    In the past, Dr Nirgudkar has been Business Head at IL&FS, COO of Godrej Lawkim (2004-06), Vice President at Aptech (1994-2002), Marketing Manager, Kores (1991-94) and Forbes, Forbes & Campbell (1989-91).

     

  • The brand promise of 'Stay One Step Ahead' (Raha Ek Paul Pudhe) from its existing position of 'One Step Ahead (Ek Paul Pudhe) was also unveiled

    Zee 24 Taas sports new look

    By A Correspondent

     

    After seven years of being on air, Zee Media Corp’s Marathi news channel Zee 24 Taas gave itself a facelift with a new tagline and logo.  The brand promise of ‘Stay One Step Ahead’ (Raha Ek Paul Pudhe) from its existing position of ‘One Step Ahead (Ek Paul Pudhe) was also unveiled.

     

    Speaking on the occasion, Alok Agrawal, Chief Executive Officer, Zee Media Corporation, said: “In keeping with our core philosophy to innovate to stay ahead, the new look of Zee 24 Taas is a step in the right direction. We are confident that the new identity will be applauded by the viewer which is rich in content and vibrant in look.”

     

    A 360-degree marketing campaign to promote and reinforce the rejuvenated programming and packaging along with anchor presentation and news delivery has been planned. “The need for this repositioning emerges from the fact that current generation is action oriented and Zee 24 Taas, as a responsible news channel, always takes care of viewer aspirations to stay relevant,” said Bhushan Khot, the channel’s Business Head. The brand film of the theme ‘Raha Ek Paul Pudhe’ will be launched on February 12 on the occasion of channel’s seventh anniversary.

     

    Added Editor-in-Chief Dr.Uday Nirgudkar says, “We are relaunching the channel to finetune ourself to reflect on the changing needs of viewers. We have always been viewer-focused and viewer-centric hence our new offering will be more qualitative and focused.”

     

  • The channel has taken the initiative to felicitate 'real' heroes who make a difference through their daily life and work.

    Zee 24 Taas Ananya Sanman 2011 honours Maharashtra heroes

    By A Correspondent

     

    Maharashtra has had a special place in the history of progressive India. It has produced leaders who have made a great contribution to the development of the country in all walks of life. Be it politics, music, sports, films, literature, theatre, fashion, business, social service, farming, journalism or medicine, Maharashtrians have scripted many ofIndia’s grand success stories.

     

    In this fame-obsessed time, there are people doing phenomenal work without any expectation of recognition. There are people who have contributed to the society and served their respective fields with the devotion that can inspire many.

     

    A man who collects money in the local trains to build a school. A coach who helps kids succeed at the international level in the forgotten game of kabaddi. A police constable who lost his arm while defusing a bomb. These are the real heroes of our society showing real courage in everyday life.

     

    Zee 24 Taas Ananya Sanman is a unique platform which gives due recognition to these real heroes who have considerably contributed in their sphere of work, but are not recognize, and who avoid the limelight. In the fourth edition of the awards, there are seven categories under which unsung heroes are honoured – Entertainment, Sports, Farming, Education, Environment, Social Service and Bravery.

     

    The recipients of these honours will be felicitated by the hands of veterans of those respective fields. The event will conclude with a lifetime achievement honour to a legendary person. Zee 24 Taas Ananya Sanman 2011 is being hosted in association with Loksatta. Tata Sumo Gold, LIC of India, Axis Bank, Ideal e-live, and Rambandhu Masale are the associate sponsors, whereas TJSB Bank is the official banker.

     

  • Sansanit Kanakhali (One Tight Slap), a social Initiative by Zee 24 Taas, tackled the bumpy subject of potholes.

    Zee’s wakeup call for municipality over potholes

    By A Correspondent

    Monsoons are almost through and Mumbai’s roads are already worse than war zones. Even the lord Ganesha came & went through these roads still the conditions are same and even worse. Authorities claim that they have done enough work to fill these potholes but the reality is different. At the start of monsoon Zee 24 Taas started a social campaign Sansanit Kanakhali against the potholes on Mumbai roads. The campaign involved a Facebook application where people can upload the pictures of potholes with their name and brief description of affected area. There was also a slap counter was given where in people could post a slap to the worst picture uploaded, this was like voting the worst patch of Mumbai.  During the campaign period hundreds of pictures were uploaded by users and approximately 10,000 fans joined in the campaign. The responsible persons for worst affected roads were called in the Zee 24 Taas studio and were grilled to answer the viewers’ questions.

    The campaign was well promoted in Print (Times of India, Mid-day, DNA, Loksatta & Maharashtra Times) and on digital media (Facebook, Twitter, LinkedIn etc) as well as through a particularly novel channel, ie the use of street theatre.

    Zee 24 Taas campaign application page on Facebook also had the option of uploading the photos of potholes with area and user’s name, where hundreds of pictures were uploaded from users across Mumbai.

    After a successful completion of this campaign, the BMC launched a tracking system called “Pothole Tracker” on the same lines of Zee 24 Taas campaign “Sansanit Kanakhali”. This tracking system would be linked to the website of BMC wherein people can upload the pictures of potholes. Once the photos are uploaded, SMSes will be sent to the complainants, who will be able to track their complaints till they are closed.

    This is an example of a case where a campaign done by a media channel has struck a chord with the government body.

  • Sansanit Kanakhali (One Tight Slap), a social Initiative by Zee 24 Taas, tackled the bumpy subject of potholes.

    Zee’s wakeup call for municipality over potholes

    By A Correspondent

    Monsoons are almost through and Mumbai’s roads are already worse than war zones. Even the lord Ganesha came & went through these roads still the conditions are same and even worse. Authorities claim that they have done enough work to fill these potholes but the reality is different. At the start of monsoon Zee 24 Taas started a social campaign Sansanit Kanakhali against the potholes on Mumbai roads. The campaign involved a Facebook application where people can upload the pictures of potholes with their name and brief description of affected area. There was also a slap counter was given where in people could post a slap to the worst picture uploaded, this was like voting the worst patch of Mumbai.  During the campaign period hundreds of pictures were uploaded by users and approximately 10,000 fans joined in the campaign. The responsible persons for worst affected roads were called in the Zee 24 Taas studio and were grilled to answer the viewers’ questions.

    The campaign was well promoted in Print (Times of India, Mid-day, DNA, Loksatta & Maharashtra Times) and on digital media (Facebook, Twitter, LinkedIn etc) as well as through a particularly novel channel, ie the use of street theatre.

    Zee 24 Taas campaign application page on Facebook also had the option of uploading the photos of potholes with area and user’s name, where hundreds of pictures were uploaded from users across Mumbai.

    After a successful completion of this campaign, the BMC launched a tracking system called “Pothole Tracker” on the same lines of Zee 24 Taas campaign “Sansanit Kanakhali”. This tracking system would be linked to the website of BMC wherein people can upload the pictures of potholes. Once the photos are uploaded, SMSes will be sent to the complainants, who will be able to track their complaints till they are closed.

    This is an example of a case where a campaign done by a media channel has struck a chord with the government body.