MxMIndia

Tag: Zebpay

  • Promotes it as 'Crypto Mein Pro' to establish a differentiated positioning

    Lowe Lintas creates maiden brand film for ZebPay

    By Our Staff

     

    With the launch of a multi-film campaign conceived by Lowe Lintas Bangalore, ZebPay aims to build further awareness and establish a differentiated positioning for the brand as ‘Crypto Mein Pro’.

     

    Said Raj Karkara, Chief Operating Officer, ZebPay: “Crypto is relatively nascent and while many players tend to oversimplify this complex category in their communications, we believe India deserves better. As pioneers of crypto in India since 2014, our goal is to educate, support and enable investors as they navigate this rapidly evolving ecosystem. This is reflected in our latest campaign and brand position ‘Crypto Mein Pro’, where instead of glamorising the category by using celebrity endorsements along with callouts such as ‘simple hain’ or ‘start with only Rs. 100’, we chose to take a more mature stand. By showcasing our deep industry expertise built through years of experience, we seek to communicate the importance of choosing the right partner that is as serious about investing in crypto as our users are.”

     

    Commenting on the creative thought behind the campaign, Sagar Kapoor, Chief Creative Officer, Lowe Lintas added: “The world of crypto is very new and very interesting. One thing that stood out was how into crypto Zebpay was and we felt that there was an idea here itself. The launch campaign of ‘Crypto Mein Pro’ highlights how passionate and knowledgeable Zebpay is when it comes to crypto with a humorous take.”

     

  • Will be responsible for the brand positioning and communication strategy

    Lowe Lintas bags creative mandate for Zebpay

    By Our Staff

     

    Zebpay, the cryptocurrency exchange platform, has appointed Lowe Lintas Bangalore to manage its creative duties. The scope of the agency primarily includes conceptualising the brand’s positioning and communication strategy across the digital and offline mediums.

     

    Rohit Machado
    Rohit Machado

    Speaking on the onboarding, Rohit Machado, Vice President – Marketing, Zebpay said: “We are delighted to partner with Lowe Lintas as our mainline communication agency in our mission to make crypto accessible to millions of investors across India. Our combined capabilities will allow us to build meaningful relationships with our users, while allowing us to capitalise on exciting opportunities in this hyper-competitive market.”

     

    Sonali Khanna
    Sonali Khanna

    Commenting on the win, Sonali Khanna, Executive Director and Branch Head, Lowe Lintas Bangalore added: “Cutting edge products deserve out-of-the-box communication solutions. Which is why we are so excited to be playing a critical role in Zebpay’s journey. While the category presents unique challenges, we believe the Zebpay – Lowe Lintas partnership has a distinct advantage with respect to product features and strategic thinking. As we’ve done with so many brands, we look forward to putting Zebpay ahead of the rest.”