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Tag: Zameer Kochar

  • The account was won following a multi-agency pitch and Thought Blurb will now be handling the 360-communication mandate for InterMiles

    Thought Blurb bags InterMiles creative mandate

    By A Correspondent

     

    Creative agency Thought Blurb has bagged the mandate for travel and lifestyle rewards programme, InterMiles (eka JetPrivilege). The account was won following a multi-agency pitch and Thought Blurb will now be handling the 360-communication mandate for InterMiles.

     

    Zameer Kochar

    Said Zameer Kochar, Vice-President (Marketing & Member Engagement), InterMiles: “InterMiles has evolved into an everyday travel and lifestyle rewards programme fulfilling the aspirations of its 10 MN+ members with relevant and engaging value propositions. In Thought Blurb we found an able creative partner to bring our brand vision to life. With their expertise and acute understanding of the category and consumer sentiment, we are confident that this partnership will truly be rewarding for both of us.”

     

    Vinod Kunj

    Added Vinod Kunj, CCO and Managing Partner, Thought Blurb: “InterMiles is a one of a kind player in the market, and we’re really excited to be working with such a dynamic brand. Right now, we believe it’s more important than ever that brands strengthen their relationships with their customers. For us, InterMiles’ expanded offerings is a big opportunity to connect with customers in new ways through digital platforms and build relevance for the brand.”

     

     

  • A reward for all journeys of life

    InterMiles rolls out ad campaign

    By A Correspondent

     

    InterMiles (eka Jet Privilege) has launched an integrated marketing campaign around the theme – A reward for all journeys of life.

     

    Zameer Kochar

    Speaking on the campaign and mobile app launch, Zameer Kochar, VP – Marketing & Member Engagement, InterMiles said: “InterMiles, the rewards and recognition currency, today is more experiential, more powerful and with the launch of our easy-to-use mobile app, even more easily accessible. Through our new brand campaign, we aim to educate and encourage everyone to earn InterMiles across multiple categories like flight and hotel bookings, dining, shopping and a lot more and then use their InterMiles for a reward of their choice. Our always-on customer-centric approach inspired us to have a Mobile-first approach, where customers can now plan and book for their travel while on the go using our mobile app further strengthening customer engagement as well as elevating the overall experience with the InterMiles brand.”

     

    Added Anurag Tandon, Managing Partner DDB Mudra West: “When we were first introduced to InterMiles, we saw an exciting new rewards platform that would be a game changer. By not restricting earning and redemption of miles to the flights category alone, InterMiles really has opened up a world of possibilities.”