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Tag: Zakka Jacob

  • Launches #DontShowMeYourFace drive

    CNN-News18 rolls out wear a mask campaign

    By Our Staff

    CNN-News18 has launched a nationwide awareness campaign titled #DontShowMeYourface. Alongside on-air and online engagements, the channel will also launch a customized AR filter for social media platforms which will allow users to capture their pictures with a curated mask and support the campaign call.

    Said Zakka Jacob, Managing Editor, CNN-News18: “With months of restrictions on movement followed by gradual unlocking, authorities have been observing a lax when it comes to following the strict physical distancing guidelines set forth by health professionals. Consequently, cases have also been rising across the country. As per a recent News18 survey, six in ten (64%) urban Indians feel that everyone should be subjected to the same coronavirus restrictions which include wearing the mask and using a sanitizer until most people have been vaccinated in the country. We, at CNN-News18, have always believed in raising relevant issues and creating impactful conversations to drive change. With face masks becoming a central tenet in limiting the spread of the virus, #DontShowYourFace is a step in the right direction to raise awareness on how we should be conscious of our health and the community-at-large. Through this initiative, we aim to encourage people to continue social distancing, and most importantly, to wear a mask when stepping out.”

     

     

  • New look to reiterate its “editorial positioning of pure, balanced and fast news"

    CNN-News18 changes look

    By A Correspondent

     

    Leading news channel CNN-News18 has refreshed its design, look and feel. “It is going to be bigger, bolder, brighter and better than before,” notes a communique.

     

    Said Zakka Jacob, Executive Editor – CNN-News18: “The world has changed. We are adapting ourselves to continue to stand by our channel’s ethos of ‘On Your Side’. Given the current environment, this is a significant moment for news television. We at CNN-News18 believe it’s the right time to put sanity back in the news. It’s time to channel facts, not outrage. We have been known for our fair, balanced and non-partisan coverage, which means that all sides talk to us,” adding: “Our commitment to unbiased journalism and to putting India first will always be top priority. Bharat is an aspirational country with biggest young population in the world. We are also one of the oldest civilisations that even today has much to offer to the world. Our new look will blend all these factors and present a news viewing experience that New India truly deserves and aspires for.”

     

    Notes a communique: “In this new look, for the first time, the channel will be setting the graphic design template in HD format. No other news channel has done this so far. For the viewers’ experience, the screen will be divided into multiple columns thereby making it look bigger, bolder and better to understand, thereby breaking all clutter.”