MxMIndia

Tag: Zahid Shaikh

  • The GroupM agency also announces plans of setting up Data, Science and Tech lab

    Motivator extends ops to Chennai; eyes Rs 100cr biz

    By A Correspondent

     

    GroupM agency Motivator has extended its services in the southern market by launching its operations in Chennai. The expansion into the Chennai market is expected to add business of over Rs100 crore for Motivator and is an integral part of the growth plans for the agency. Chennai is the fifth city in Motivator’s network in India in addition to Delhi, Mumbai, Bengaluru and Thrissur. With the aim of solving business and marketing challenges, the agency further plans to set up a Data, Science and Tech lab in the city that will focus on building frameworks for data applications.

     

    Speaking on the announcement, Rabe Iyer, MD, Motivator said, “As part of our expansion plans, we are looking at diversifying our client portfolio in the Southern market. The launch of our Chennai operations is a significant step in that regard. Besides, we look at Chennai as our Data and Tech lab destination given our existing partnerships and engagement with highly evolved start ups there. While Bengaluru will be the central hub for insights and product development, Chennai will host the labs for data science and emerging technology.”

     

    The Chennai operations will service Motivator’s existing client base in the city, including brands like Yamaha and FundsIndia. In addition to these, the agency will look at bringing on board other local accounts and potential businesses with the objective of strengthening the client base in the new market. Christopher Paul will lead the new Chennai team and will report to Zahid Shaikh, who was recently appointed as the Head of Operations – Motivator South.

     

     

  • Zahid Shaikh joins Motivator from United Breweries

    Zahid Shaikh joins Motivator to head its South Operations

    By A Correspondent

     

    Motivator has appointed Zahid Shaikh, Ex CMO Pantaloons as Head of its South Operations.In this role, he will focus on three key areas – building a comprehensive product portfolio, drive growth and enhance capability in Data, CRM, retail, marcom effectiveness and business performance.

     

    Commenting on the new appointment, V. Narayanan, Chief Growth Officer, Motivator said, “Over the last year, we have focused on bringing in the brightest and most diverse talent into Motivator, with a vision to deliver solutions that drive clients, business performance and growth. We have created a team of partners who work closely with clients on not only their core media and advertising opportunities, but also delve deeper to understand and contribute positively by addressing their business challenges. Zahid, who comes with a wider business and marcom experience, is the fifth key hire over the last six months.”

     

    Speaking on his new role, Zahid Shaikh said, “What excited me the most about this opportunity is Motivator’s client centricity and performance orientation. Enabled with a strong foundation from GroupM, and access to domain expertise in media and marketing, Motivator has a proven record of accomplishment to drive our clients’ business in a unique way. I look forward to working with our brilliant team and roster of clients in the South.”

     

    Zahid Shaikh joins Motivator from United Breweries, where he was responsible for Data Analytics to primarily optimize business results for the company. Prior to the aforementioned role, Zahid was CMO, Pantaloons, where he transformed the brand, which was initially perceived as a male brand to a unisex brand. He worked closely with Pantaloons stakeholders and Kishore Biyani’s Future Group, to build a fashion image for the brand. Under Zahid’s leadership, Pantaloons marched past a turnover of Rs 1000 crores (100 stores) from a turnover of Rs. 100 crores (11 stores).