Tag: Yuvraj Singh

  • Disability in the Spotlight: Controversies, Triumphs & Passionate Debates

    Disability in the Spotlight: Controversies, Triumphs & Passionate Debates

    Shruti PushkarnaThe last few days or maybe weeks have been brimming with news around disability. These include several updates in the form of a historical court ruling, controversies, (presumably) offensive videos, distasteful representation on a reputed magazine cover, influential individuals’ responses to brewing disagreements and more.

    Believe you me, this makes me happy. Or even excited. At least we don’t have monotonal deliberation around disability. There is anger, frustration, vociferous expression, hearty articulation, a whole flurry of emotions in the public space.

    Disability is complex and so should be the conversations around it. That’s what makes it real. Let me begin by citing some of these sensational items.

    #1 Famed disability rights activist Nipun Malhotra filed a lawsuit against Sony Pictures for one of its productions, ‘Aankh Micholi’ which portrays persons with disabilities insensitively. In response, the Supreme Court ordered an immediate injunction of the film in its current form. It also mandated respectful and accurate depiction of disabilities in films, issuing a detailed set of guidelines to prevent disparaging future portrayals.

    Grateful to the Supreme Court of India for creating guidelines on portrayal of Persons with Disabilities in visual media, following my petition against @SonyPicsIndia for lampooning PwDs in ‘Aankh Micholi.’
    Happy about the distinction made in the judgement between “disability… pic.twitter.com/UC9YMD8EpN

    — Nipun Malhotra (@nipunmalhotra) July 8, 2024

    It’s important to note that the court distinguished between ‘disability humour’ and ‘disabling humour’, the latter demeaning individuals with disabilities. The seven-point guidelines designed to foster inclusion focus on avoiding derogatory terms like ‘cripple’ or ‘spastic’, steering clear of myths and stereotypes, consulting disability experts, sensitising creators and so on.

    Of course, there’s the other side which feels that this impinges on their right to freedom of expression. In fact, that debate simmers and amplifies further in the next incident.

    #2 Former Indian cricket team players Harbhajan Singh, Yuvraj Singh and Suresh Raina posted a video on Instagram where they were seen grooving to Vicky Kaushal’s latest song, Tauba Tauba. Except their movements were awkward and para-badminton star Manasi Joshi was the first one to call them out for mocking the gait of polio-affected people. Then ensued a series of clamorous gripes online.

    While most disability advocates fumed at the inconsiderate act of celebrated sportsmen, some cautiously piped in their alternate views on tolerating a joke. However, an official police complaint was lodged by Arman Ali, Executive Director of the National Council for Promotion of Employment for Disabled People (NCPEDP).

    Here’s my take. We have become a society of increasingly easily offended people, thanks to the cultural shift propelled by polarising politics. So why should we expect any different reaction from Persons with Disabilities, who are equal citizens of the same country you and I inhabit. It’s a bad joke, one that reminds of me children in school, mimicking a certain teacher’s amble given her osteoporosis-ridden knees.

    Should they have done it? No. Is it insensitive? Yes. Have we blown it out of proportion? Certainly. I say this about all news political as well. There is no need to play up silly occurrences and utterances as primetime headlines. Ditto for this one. By the way, a public apology was issued by the players.

    #3 Trainee IAS Officer Puja Khedkar’s selection to civil service has come under the scanner. There is a criminal case accusing her of “misrepresenting and falsifying facts” to appear for the UPSC exam multiple times. She obtained three disability certificates in three years and a fake caste certificate. In 2007, while securing admission in a medical college, she was declared ‘medically fit’. In 2019, she secured a certificate of vision impairment from Ahmednagar district hospital. In 2021, she got a combined certificate of vision impairment and mental illness from the same hospital. In 2022, she filed an application for locomotor disability in a Pimpri hospital.

    She also sought relaxation under the OBC quota, which was questioned after her father, Dilip Khedkar, a former Maharashtra government officer, was suspended facing a corruption charge. Her mother, Manorama Khedkar, who is a sarpanch, was arrested in an Arms Act case when a video of her brandishing a gun threatening some farmers surfaced on social media.

    Disability rights groups have been united in their reaction to this egregious act. While opinions were circling around the misuse of disability and the usual ‘one dirty fish spoils the whole pond’, reactions from the non-disabled audience validated the analysis.

    Senior Telangana IAS Officer Smita Sabharwal stirred a fresh row questioning the need for disability quotas in All India Services (AIS). She tweeted, “Does an airline hire a pilot with disability? Or would you trust a surgeon with a disability? The nature of AIS is field work, long taxing hours, listening first-hand to people’s grievances, which requires physical fitness.”

    Unfortunately, this was seconded by Former CEO of Niti Aayog, Amitabh Kant (Former N) when he said, “I am in favour of SC/ST or OBC reservation. These reservations should continue, with the creamy layer regulations being enforced. However, the existing reservations for the physically and mentally handicapped and the proposed 1% reservation for the third gender for the top Civil Services need to be reviewed. They are being misused.”

    Now that’s taking it a bit too far, because reassessing appropriate implementation of provisions and policies, will be opening an abysmal Pandora’s Box! By the way, I can instantly name Pranjal Patil and Beno Zephine. two women with disabilities who are IAS/IFS officers and have been doing superlative work despite the odds.

    #4 And there’s been some contentious news across the Pacific Ocean. So far, we’ve only had Former US President Donald Trump taking jibes at persons with disabilities, and specifically those in the media. Well, stupidity and ableism don’t come with any copyright, do they? After the disastrous show by President Joe Biden in the first presidential debate and consequential speeches, The Economist featured a walker adorned with a Presidential Seal on its cover. And the headline read, “No way to run a country.”

    Several slips there. Ableist representation in the use of a graphic that shouts, ‘crippling’ or ‘disabling’. The cover implies that if a person is physically disabled, or needs a crutch, he or she is incapable (read incompetent). Also, disrespecting several world leaders with disabilities. Like, Franklin D Roosevelt who was left paralysed waist down due to polio. Winston Churchill who had a speech impediment.

    A rather poor editorial call by a publication one least expects it from. The only thing that can possibly change media representation of disability is the act of hiring and working alongside persons with disabilities. Also, bold calls like the photo carried by The Indian Express in November 2022 following the appointment of 50th Chief Justice of India, DY Chandrachud. It’s a candid shot of him with his family which includes two foster daughters who have a disability.

     

    #5 But let’s end this piece on a rosy note. Or should I say pinkish? As part of this year’s global Barbie Fashionistas lineup, Mattel Inc. introduced the first ever Blind Barbie reinforcing inclusion and representation for all. Throughout the design process, Barbie partnered with the American Foundation for the Blind (AFB) to develop accessories, elbow articulation, textured fabric, accessible packaging, distinct eye gaze et cetera.

    Last year, Barbie had introduced the first-ever doll with Down Syndrome (DS), partnering with the National Down Syndrome Society (NDSS). Again, fixing the right hair, sculpt, glasses, outfit and so on. They have introduced its next Black Barbie doll with Down Syndrome along with the Blind Barbie. These dolls will soon be available in Indian stories as well.

    Clearly the disability landscape is evolving across the world. One day, we cite progress and hullabaloo on another. As long as the discourse is relevant, consistent and moderate, I think we are headed in the right direction. It is these complexities surrounding disability that will open up the dialogue to challenge stereotypes of all kinds. 

     Wondering why MxMIndia publishes a disability advocacy column? Well, we strongly feel that the media can dramatically transform the world for persons with disabilities. This series attempts to help bring forth issues that the media must champion to create a truly inclusive and accessible India. Writing  this column is Shruti Pushkarna, a former journalist and now a disability inclusion advocate based in New Delhi. Her views here are personal. To access the archives of her 95-plus columns, please visit: https://www.mxmindia.com/category/ columns/shruti-pushkarna/

    If you have a view on the issues raise or would like to align with MxMIndia on this cause, write to us at editor [at] mxmindia.com.

  • Samsonite launches new campaign

    By Our Staff

     

    Samsonite luggage brand has launched a new campaign ‘Tested like Samsonite’. It seeks to create common ground with individuals that have come face to face with the various adversities of life and is a testament to those who chose to rise back up and face the challenges with confidence and valour.

     

    Centre of Gravity, a strategic consulting partner, conducted extensive research for Samsonite to identify its core consumers and developed an insight into what these consumers truly care about. Following this exercise, the campaign was conceptualized which includes a series of 3 TVCs featuring Amitabh Bachchan, Yuvraj Singh & Mithali Raj, who have powered through several adversities at different points in their respective journeys. The TVCs will be amplified through an integrated campaign spanning digital, outdoor, and social media.

     

    Commenting on the campaign, Jai Krishnan, CEO, Samsonite India said: “Samsonite bags are made with utmost care, to ensure they look the part! They are aesthetically engineered which makes them extremely durable and offer differentiated functionality. Every Samsonite goes through several rigorous stress tests and that is what truly sets us apart. The campaign brings alive this aspect of the brand in a beautiful manner.”

     

    Prateek Bhardwaj, CCO, Lowe Lintas added: “The campaign cements Samsonite’s position as the ultimate benchmark when it comes to quality testing by drawing parallels with the challenges that each one of us, no matter how privileged, goes through in our journey.”

     

     

  • Curia ropes in Yuvraj Singh as Brand Ambassador

    By Our Staff

     

    Curia, a cancer research and information app, has joined hands with former cricketer Yuvraj Singh to be its Brand Ambassador.

     

    Talking about Curia and the brand’s association with Singh, Dr Gunjan Bhardwaj, the Founder and CEO Partex NV, said: “Yuvraj Singh is an icon and an inspiration being a cancer survivor himself. He has personally experienced all the challenges and prevailed over the diseases. Thus, he is an ideal choice to promote the CURIA app in the country, and we are glad to have him on board. I have witnessed the struggles of cancer patients and their families from close quarters. Despite ample research and documentation of the disease, it is still difficult to quickly find the right and helpful information from the labyrinths of the internet. I decided to leverage advanced technologies such as AI and blockchain for patient information and awareness”.

     

  • Yuvraj Singh launches NFT collection with Colexion

    By Our Staff

     

    After launching NFTs of various celebrities from the art and sports fraternity, Colexion has come up with an NFT drop of Yuvraj Singh. With his very own digital avatar in metaverse, the cricketer has entered into the digital space with the launch of non-fungible tokens dedicated to his fans.

     

    Said Abhay Aggrawal, the CEO of Colexion: “The premium NFT collection of Yuvraj Singh will be an opportunity for the fans to engage with their all-time favourite star. We’ll launch an autographed cricket bat along with a 3D statue of the cricketer, providing an exclusive opportunity to fans to own his digital collectibles. Colexion enables fans to witness this historic event and become a part of this massive revolution. We are creating interesting digital spaces for him to engage with his fans who will also be now able to ‘own’ special moments of his career.”

     

    Added Bibin Babu, Co-Founder of Colexion: “We are focusing on creating a robust NFT ecosystem through premium NFT collection and play-to-earn NFT games. So while we believe in making NFTs accessible to everyone in the world, we also want to ensure a wholesome and transparent ecosystem. This I hope will make us a trustworthy brand and also inspire more celebrities to align with us as their active involvement makes a huge difference in the world of NFTs.”

     

  • Yuvraj Singh to be brand ambassador for Design & Construct

    By Our Staff

     

    Design and construct.in, a tech-enabled construction company, has onboarded Yuvraj Singh as the company’s first-ever brand ambassador.  He will also be an equity partner for the company.

     

    Speaking on the development, Priyadarshi Mishra, CEO and Founder of Design & Construct said, “Yuvraj Singh is the most passionate and fierce cricketer the world has ever seen. His character, dependability, and aggression represent our market approach and customer acquisition strategies. Moreover, our vision corresponds to those of Yuvraj and we are confident that he is the perfect fit to represent our brand.”

     

  • BalleBaazi Launches their campaign with Yuvraj Singh

    By A Correspondent

     

    BalleBaazi, the fantasy gaming platform for all sports ranging from Cricket to Football, Kabaddi, Baseball and Basketball, has launched its new campaign – ‘#DumHaiTohYahanKhel’ with brand ambassador Yuvraj Singh.  The platform has released a brand-new digital film that features the Baazigar of Indian cricket, making his way back into the practice nets.

     

    Speaking on the campaign and the new digital film, Saurabh Chopra, CEO of BalleBaazi.com: “Right from the time we entered the market, our goal has been to provide the best fantasy sports experience to our audience. We believe that BalleBaazi.com has become even more relevant considering the current environment we operate in and how the consumers are getting attracted to the online gaming platforms. Through this new campaign, we believe we can help provide more avenues for the fans to enjoy, watch and play their favourite sports. With #Playerfirst as our guiding principle, we make sure our users have the smoothest, fun & credible gaming experience while keeping their competitive spirit alive with our huge prize pool and the widest variety of leagues. With every game, we aim to celebrate and connect the individual spirit of competition and reward with the collective emotion of the game.”

     

     

  • ETMoney’s ‘Tax Ka Bhoot’ highlights common man’s struggle with taxes 

    By A Correspondent

     

    ETMoney has launched a rap song featuring TikTok star Yuvraj Singh, aka Baba Jackson and actor Biswapati Sarkar on the average Indian’s fight against the ‘Tax Ka Bhoot’ haunting their lives.

     

    The video is conceptualised and produced by RVCJ Digital Media in partnership with the ETMoney marketing team led by COO Santosh Navlani.

     

    Said Santosh Navlani, COO & Head of Marketing ETMoney: “Taking our tax campaign ahead in its final phase in run-up to March 31 deadline, we have launched India’s first-ever rap on tax. The primary motivation to become financially savvy for our mobile-first millennial users is to  ‘avoid the pain of tax deduction’, and this led to the idea of the video that highlights the pains of Indian taxpayers and what they can do to avoid them.”

     

     

  • Payback partners Yuvraj Singh to launch latest ad campaign

    By A Correspondent

     

    Payback India has launched its latest consumer campaign – ‘#Payback Chalao’. The campaign is aimed at building excitement around the ease of earning and redeeming points at over 100+ brands via a new mobile app.

     

    Speaking on the campaign, Ramakant Khandelwal, CMO, Payback said: “Our positioning statement ‘Payback Chalao’ resonates well with our members. Our brand ambassador Yuvraj Singh is well known for effortless stroke play to score the maximum. Hence our core messaging reads ‘Score big like Yuvraj every time. It’s Payback time. We also have a messaging in Hinglish which reads ‘Ab rewards kamana hai, baayein haath ka khel! Yuvraj ki tarah har baar kuch zyaada pao, Payback Chalao. A global icon like Yuvraj Singh – who embodies traits like winning, trust, reliability and has a cool and trendy persona, will get us a broader recognition and complement our brand positioning and future plans. We are thrilled with the collaboration and look forward to creating more engaging experiences for our members.”

     

     

  • Lay’s introduces its ‘Wavez4India’ challenge on TikTok

    By A Correspondent

     

    Lay’s has introduced a ‘Wavez4India’ challenge on TikTok, which was brought to life by cricketer Yuvraj Singh. Singh is seen shaking a leg on social media urging his fans to join in the fun while creating a ‘Wavez4India’ step.

     

    Said Dilen Gandhi, Sr Director – Marketing, Foods Category, PepsiCo India: “Lay’s has always captured the pulse of the youth and resonated with the trends of the season. Lay’s Wavez is our latest offering which intends to create playful moments with friends with its unique shape and appetising flavour. The idea behind associating with TikTok for ‘Wavez4India’ challenge is to give the Indian youth an opportunity to participate in innovative experiences and simultaneously have fun while they enjoy their favourite snack. It’s wonderful to have celebrities like Yuvraj Singh and Shakti Mohan participate in this challenge and we are confident that their followers will have as much fun executing the challenge, as we had conceptualising it.”

     

     

  • EazyDiner rolls out new marketing campaign featuring Yuvraj Singh

    By A Correspondent

     

    EazyDiner has rolled out its new World Cup campaign titled “Free Hit with EazyDiner” featuring Yuvraj Singh as its brand ambassador. The digital and outdoor campaign aims to drive footfalls to over 300 restaurants across 12 cities in India during the 2019 Cricket World Cup. The campaign will be on until the July 14, the day of the World Cup final.

     

    Talking about the campaign, Rohit Dasgupta, CEO and co-founder of EazyDiner, said: “Cricket World Cup is undoubtedly one of the biggest tentpole events in the Indian calendar. With this campaign, we aim to impart an enjoyable dining and entertainment experience to diners across India. For the restaurants, the campaign aims to drive higher footfalls and thereby generate more revenues during this month long event. We are also extremely excited to have Yuvraj, who won India the 2011 World Cup, on board for this month long extravaganza.”

     

     

  • Utterly Butterly Yuvi-licious

     

    We bring you some iconic Amul topicals that have tracked the just-retired cricket star Yuvraj Singh. We are sure Amul will come up with a cool one on his retirement… meanwhile, don’t miss these….

     

    Yuvraj as Dulharaj!
    Six sixes. Saat pheras – Nov’16

     

    Auction Replay?
    Yuvraj fetches record price again in IPL bidding.-Feb’15

     

    Return of the Singh!
    Cricketers Yuvraj Singh and Harbhajan Singh back in action – Sept’12

     

    Yu and vi will fight this together!
    Wishing prominent Indian cricketer Yuvraj Singh a speedy recovery! – Feb’12

     

    Yuva Ka raj
    On Yuvraj and Kaif playing a stellar role in India’s cricket victory over England – July 2002.

     

    Rejyuvinate yourself!
    Indian cricketer’s outstanding performance in the current World Cup – Mar’ 2011

     

     

  • Yuvi’s Twitter contest sees 1.6mn views in under 4 hours

    By A Correspondent

     

    Life ka Balla, a Twitter contest launched by Yuvraj Singh, saw major traction from the followers of Yuvraj. The contest was viewed by more than 1.6 million followers in less than 4 hours. The southpaw, who made an unbelievable comeback in cricket by scoring a magnificent double century in the ongoing Duleep Trophy, encourages the public at large to share their hard-fought moments of life on Twitter through this contest.

     

    The contest has already received overwhelming response from the ever growing fans base of Yuvraj with post including ‘winning best student award’ to ‘climbing the Himalaya’ to ‘buying the dream house’ to ‘getting married and getting a child’. The responses were posted by people of all age group across the globe.

     

    Yuvraj’s tweet: @YUVSTRONG12: Playing for Team India was always my dream. I planned for it and here I am! Truly one of my best #LifeKaBalla moments yet.