MxMIndia

Tag: Yuichi Hasegawa

  • 360-degree marketing campaign showcasing incredible picture and sound quality of Sony’s new range of Bravia TVs

    Sony rolls out Bravia marketing campaign

    By A Correspondent

     

    Sony India has launched its new festive campaign titled “Respect every colour”.

     

    Said Yuichi Hasegawa, Head of Marketing, Sony India: “The Sony Bravia range of televisions has always stood for breath-taking details, vivid colours, striking contrast and exceptional sound quality. Through this commercial, we have endeavoured to showcase BRAVIA’s Bravia’s tradition of celebrating colours.“We are very happy with the translation of the brief done by our creative agency, McCann India for this project.”

     

    Added Prateek Bhardwaj, National Creative Director, McCann Worldgroup: “Colours carry deep meaning in Indian traditions and festivities. Our message was that if the role colours play in our culture is so important, they deserve a Bravia to be viewed on.”

     

  • The contract will be effective June 1 for a period of two years and will involve the agency to serve the gamut of product categories which includes Bravia, Xperia, Audio, Digital Imaging and Professional Solutions

    Sony India appoints Initiative as its media agency

    Sony India has announced the appointment of Initiative Media, part of IPG Mediabrands network, as its new media agency for India market following a comprehensive pitch process.Initiative Media will be responsible for managing the media planning for the brand going forward. The scope of services will also include providing media planning and buying across platforms. Others in the pitch included incumbent Carat and MediaCom.

    The contract will be effective June 1 for a period of two years and will involve the agency to serve the gamut of product categories which includes Bravia, Xperia, Audio, Digital Imaging and Professional Solutions.

    Said Yuichi Hasegawa, Head of Marketing Communication & Retail, Sony India: “Our decision to appoint Initiative Media is reflective of the agency’s capability of understanding brand Sony and providing a strategic approach to widen audience and strengthening the market position of our brand portfolio. We look forward to working with Initiative Media and have a strong belief that together we can create success and drive our premium brand story forward” .

    On the appointment, Shashi Sinha, CEO,  IPG Mediabrands, India said: “We are delighted that Sony, an extremely prestigious marketer and brand is back with Initiative. We would like to thank Sony India for reposing their faith in us. Initiative stands committed to delivering the very best for Sony’s success.”