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Tag: Youva

  • Unveils a brand film created by Ants Digital

    Youva from Navneet set to welcome back students

    By Our Staff

     

    Youva, the stationery brand from Navneet Education, has geared up to welcome students with a new stationery range supported by a Back to School campaign.

     

    Launching the campaign, Abhijit Sanyal, Chief Strategy Officer and spokesperson of Youva, said: “With students coming back to school, we thought about celebrating this event by launching a brand new campaign, “Happy hoke chale school hum”. We have created an exciting film with our digital agency ‘ants digital’ that expresses the joy of children returning to school. The all-new product range and the new BTS campaign will help students to re-connect with classrooms and return to normalcy. There are challenges that we are facing as far as paper cost goes and we have taken every effort to minimize passing on the burden to our customers. But witnessing this sight of kids going back to school has created a huge sense of excitement for all of us.

     

    Commenting on the launch of the brand film, “Happy hoke chale school hum”, Sanjay Arora, CEO of Ants Digital added: “This is one of our best films that has come alive. The whole film is a narrative of all mothers who are seeing the journey of their children in these last two years and the new excitement that is experienced by kids while preparing to go back to school. We had great fun creating this film and we are sure all the kids and their parents will love this.”

     

    The lockdowns and restrictions have hampered the children’s learning process and academic life for the past two years. Several important activities like physically coming to the classroom, interacting with the teacher, exercising and playing at the playground with fellow students were not experienced by them during this period.

     

    As a student brand, Youva has revamped its stationery range like Notebooks, Drawing books, Paint brushes, Crayons, Poster colours, Practical books, Geometry boxes and various such products with new designs and vibrant looks to welcome the children back to school. Stationery is most shared when students are together (apart from the lunch boxes though) and they do the most unimaginable things with it. More importantly stationery creates bonding between students when at school. The new Youva campaign is an apt metaphor for this insight.

     

     

  • The campaign is airing on Youva’s social handles on Facebook, Instagram, and YouTube

    Navneet’s Youva launches short tutorials to enhance creativity through ‘Youva Originals’

    By Our Staff

     

    Youva, the domestic stationery brand from the house of Navneet, has launched ‘Youva Originals’, a campaign for kids with the aim to enhance their creativity and learning. As part of the campaign’s first season, Youva is hosting exclusive cartoon tutorials every Fridayon its social media handles on Facebook, Instagram and YouTube.

     

    Commenting on the launch of Youva Originals, Chief Strategy Officer and spokesperson of Youva, Abhijit Sanyal said: “Youva, as the name suggests, has always been aligned with nurturing the youth and fostering their creativity. With this campaign, we want to boost kids’ creativity and help them discover their hidden talents through arts and crafts. We are bringing in more meaningful content on our social media handles for our followers. We want the kids to enjoy the process of creating something that they like and we believe it will be a unique new experience for them as well.”

     

  • The TVCs will be part of a series of integrated marketing and promotional activities

    Youva by Navneet enables young minds to think differently

    By A Correspondent

     

    Youva, the youth stationery brand from the house of Navneet Education Limited, has released three TVCs around their new brand tagline ‘Think. Create’. Youva through their TVCs aims to enable and inspire creativity and celebrate young creators from various walks of life.

     

    Said Abhijit Sanyal, Chief Strategy Officer, Stationery Division, said: “We are excited to launch the TVCs that appreciate and enable creative thinking in today’s youth with our brand messaging ‘Think. Create’. The three TVCs showcase three different stories but having the same underlying idea of how young children think and act differently. I hope we are able to inspire today’s youth with these TVCs and share the spirit of Youva.”

     

     

  • Youva’s new logo and the tagline is a representation of the brand’s understanding of the innate creativity within every youth

    Youva unveils new brand identity

    By A Correspondent

     

    Youva, the domestic stationery brand from Navneet, has undergone a brand refresh, including a new logo and tagline – Think. Create.

     

    Abhijit Sanyal

    Said Abhijit Sanyal, Chief Strategy Officer, Youva: “We believe the youth are the foundation of our future and we want to motivate them to be creators. Every Youva product resonates with the ideology, passion, and enthusiasm of young India. I am extremely delighted to be a part of the rebranding journey and believe that this will lay the roadmap for the brand to reach great heights.”

     

     

  • Around 100 children benefitted under the #MagicOfChristmas campaign

    Social Kinnect partners Navneet to celebrate Christmas

    By A Correspondent

     

    Youva from Navneet Education Limited partnered with the Social Kinnect, a digital media house, and the Robin Hood Army on the occasion of Christmas to celebrate the festival with children from The Robin Hood Army NGO under the #MagicOfChristmas campaign.

     

    To spread the holiday cheer, and to emphasize the concept of giving back, Social Kinnect conducted fun activities full of art, festivity and the Christmas spirit like drawing, singing and tree decoration with around 100 children from The Robin Hood Army NGO in Mumbai.

     

    The Robin Hood Army is a volunteer-based, zero-funds organisation that works to get surplus food from restaurants and the community to serve less fortunate people. Their local chapters are run by friends and colleagues, who hope to create a difference in their own unique way. Their “Robins” are largely students and young working professionals – everyone does this in their free time. The lesser fortunate sections of society they serve include homeless families, orphanages, patients from public hospitals, and old age homes.

     

    Said Shailendra Gala, Director – Stationery Division, Navneet Education Limited: “Christmas is the day of giving and to celebrate love, togetherness and community. Youva from Navneet has always worked towards empowering the youth in achieving their goals. We partnered with Social Kinnect to give the kids brought together by The Robin Hood Army gift hampers. It was great to see the enthusiasm among the little ones participating and celebrating the Christmas cheer.”