By A Correspondent
Edtech company Great Learning has launched its thematic digital campaign ‘Office Dinosaur’, roping in comic Rahul Subramanian to play the protagonist. Conceptualised and executed by Bengaluru-based Bluebot Digital, the campaign shines the spotlight on the importance of upskilling in future-secure technologies and aims to motivate people to take proactive steps to enhance their careers. The brand film is being promoted on social media as well as content platforms like ScoopWhoop and YourStory.
Speaking about the campaign, Hari Krishnan Nair, Co-founder, Great Learning said: “The campaign evokes the familiar fear that every professional has of not being able to move up the ladder and ending up becoming a mediocre contributor. Till some time back, the route to career growth mostly entailed good performance and aptitude for a bigger role. However, with technology evolving rapidly, the ability to continuously learn and acquire new skills has become essential for anyone who is looking to climb the career ladder. The essence of the campaign is to directly speak to the customer – to engage in a dialogue with him, in a language and context that he will relate to.”
On the process of crafting the ‘Office Dinosaur’ films for Great Learning, Carl Savio, CCO of Bluebot Digital said: “The Office Dinosaur is someone we’ve all encountered at every stage in our respective careers. So we thought, why not bring this relatable character to life and use it to connect with an audience that wants to get ahead in life.”
