The Advertising Agencies Association of India (AAAI) announced the winners of the AAAI Young Lotus Contest, 2024. The winning team comprises Shagun Agarwal and Chaitali Mane of Ogilvy. Their work stood out among more than 40 entries received from talented young professionals across India, a comunique informs.
Said Rohit Ohri who spearheaded the 2024 edition of the AAAI Young Lotus Contest: “The AAAI Young Lotus Contest provides a platform for young minds to use their creativity to make our world a better place. This year, it’s been encouraging to see the participants’ enthusiasm to tackle one of the burning issues of our time – the need for clean air.”
Notes a communique: “Under the theme ‘Breath of Change: Innovating for Clean Air in India’ contestants were tasked with conceptualising integrated campaigns advocating for cleaner air and environmental sustainability. Shagun Agarwal and Chaitali Mane’s winning entry demonstrated ingenuity and a profound understanding of the theme, earning them the opportunity to represent India at the Young Lotus Workshop during Adfest 2024.” The jury members for the contest were Romit Nair, NCD, FCB Ulka, Moumita Pal, Creative Head, Enormous and Kartikeya Tiwari, NCD, FCB Kinnect.
The Young Lotus Workshop at Adfest Pattya happens from March 19 to 21. The duo will also participate in Adfest 2024 from March 21 to 23.