MxMIndia

Tag: Yogesh Tewari

  • Will be responsible for leading the marketing and customer marketing functions at Mars Wrigley

    Varun Kandhari to head marketing at Wrigley

    By Our Staff

     

    Mars Wrigley has announced that Varun Kandhari has been appointed Director – Marketing and Customer Marketing for India. Kandhari, who has been with the organisation for seven years, is based in the Gurugram office and succeeds Yogesh Tewari.

     

    In his new role, VK will be responsible for leading the Marketing and Customer marketing functions for Mars Wrigley India across all categories. He will also be part of the leadership team for India.

     

    Said Kalpesh R Parmar, General Manager, Mars Wrigley, India: “I am pleased to announce the appointment of Varun Kandhari as the Director Marketing and Customer Marketing at Mars Wrigley. Through his tenure, Varun has played a crucial role in value creation and developing successful marketing strategies. In line with our goals to grow our business and develop our brands better, I am confident that Varun, with his energy, enthusiasm, and expertise, is the perfect lead to help us take Mars Wrigley to greater heights.”

     

  • Brings back popular ‘Boom Boom Boomer’ tune

    Mars Wrigley launches New Boomer campaign

    By A Correspondent

     

    Boomer, the bubblegum brand, is back with the unforgettable ‘Boom Boom Boomer’ tune in a series of new TVCs.

     

    Talking about the Boomer relaunch and the new campaign, Yogesh Tewari, Marketing Director, Mars Wrigley, said: “Boomer has, over the years, become a favourite for our consumers in India. With this relaunch, we aim to build the gum category relevance for in-home consumption through the day, which also reflects in the execution of our films – morning, afternoon and evenings. With the tag line of ‘Boom Macha De’ and the famous ‘Boom Boom Boomer’ tune being centered on the concept of nostalgia, we are confident that our consumers will enjoy the films as much as they love the product. Mars Wrigley enjoys a loyal fanbase and with these light-hearted films, we hope to celebrate the love and joy associated with the brand.”

     

    Talking about the films, Rahul Mathew, National Creative Director, DDB Mudra Group added: “It’s not always that you work on a brand that has such strong and memorable associations. We wanted to make sure that our work reinforces these associations in a way that it appeals to today’s youngsters. And, of course, do it in a way that brings alive the fun and quirky nature of the brand.”

     

     

  • Conceptualised by RK Swamy BBDO, the film captures a humorous locker room conversation between MSD and his team

    MSD loses his cool in latest film for Snickers

    By A Correspondent

     

    Mars Wrigley Confectionery announced the appointment of cricketer Mahendra Singh Dhoni as the new brand ambassador for its chocolate brand Snickers

     

    Taking forward it’s ‘You Are Not You When You’re Hungry’ proposition, the association with the former Indian cricket captain kickstarts with a new TVC. Conceptualised by RK Swamy BBDO, the film captures a humorous locker room conversation between MSD and his team. Dhoni is seen in a completely new avatar, dressed as a warrior. Channeling his inner king, in full gusto, he calls upon his teammates to take a pledge to beat the opposing team. This uncharacteristic tirade is finally brought to an end when one of the players reasons that hunger makes even Captain Cool lose his cool and offers him a bar of Snickers to satiate his hunger.

     

    Talking about the association, Yogesh Tewari, Marketing Director, Mars Wrigley Confectionery, said: “We are honoured to have M SDhoni join the Snickers family. The brand is loved across the world for its cool quotient and there is no one who personifies this better than our very own Captain Cool. With the association of M.S Dhoni, we are beginning the next chapter of our journey in India and strengthening our relevance amongst Indian consumers.”