MxMIndia

Tag: Yes Bank

  • Created by McCann Worldgroup

    Yes Bank refreshes brand identity

    By Our Staff

     

    Yes Bank unveiled its refreshed brand identity created by McCann Worldgroup.

     

    Commenting on the launch of the refreshed brand identity, Nipun Kaushal, Chief Marketing Officer and Head CSR, Yes Bank, said: “Over the last three years, Yes Bank has been through a transformational journey and has since then, progressed on several strategic objectives to position itself as a strong customer centric franchise. As brand custodians of the Bank, it was imperative to represent the extent of our transformation in the best possible manner. I am delighted to present to you a refreshed identity of Yes Bank, which resonates the ethos and values we uphold, the emotional connection we have with our customers, and our motivation to provide them with a rewarding banking experience. Our campaign tagline ‘Life Ko Banao Rich’, reflects our objective to encourage customers to spend time and make memories with their loved ones, and leave their banking needs to us.”

     

  • To oversee Marketing and Corporate Communication and CSR functions

    Yes Bank appoints Nipun Kaushal as CMO

    By Our Staff

     

    Nipun Kaushal
    Nipun Kaushal

    Yes Bank has appointed Nipun Kaushal as Chief Marketing Officer (CMO). In this role, he will be responsible for the Marketing and Corporate Communication (MCC) and Corporate Social Responsibility (CSR) functions of the Bank. He will be reporting to Rajan Pental, Global Head – Retail Banking, Yes Bank.

     

    Commenting on the appointment, Prashant Kumar, MD & CEO, Yes Bank said: “We are delighted to welcome Nipun to lead the Marketing function of the Bank. We are sure that with his expertise and domain knowledge, he will play an instrumental role in this transformational journey of the Bank. With Nipun’s appointment as the Chief Marketing Officer, the brand will rely on him to leverage his capability of storytelling and brand building to help the Bank usher in the next level of growth and increase customer delight.”

     

  • Uses radio, internet and outdoor media to reach diverse, local audiences

    Yes Bank launches integrated campaign

    By Our Staff

     

    Yes Bank has launched an integrated campaign titled Saath Mein Baat Hai to drive mass awareness of its family banking proposition: Yes Family.

     

    Commenting on the launch, Jasneet Bachal, Chief Marketing Officer, Yes Bank, said: “The campaign’s messaging around family harmony is curated to echo across mass media. Through the use of carefully selected media platforms, Saath Mein Baat Hai is designed to get consumers, adults as well as those coming of age, talking about what families can achieve when they come together and work as one. While radio will help localize this message, influencers on social media will drive family-centric conversations, taking the message to a wider section of the audience, who get to participate in a social media contest, generating excitement and engagement with the brand. The winners will be gratified with outdoor display of their family photos, as a reinforcement of the message.”

     

     

  • The campaign is centered on partnering the bank’s customers and stakeholders to be ready for tomorrow

    Yes Bank launches #ZimmedariSeTayyari campaign

    By A Correspondent

     

    Yes Bank has launched a new campaign titled ‘#ZimmedariSeTayyari’.

     

    Commenting on the launch, Jasneet Bachal, Chief Marketing Officer of the bank, said: “As the unlocking continues in phases and economy picks up pace, it is imperative that we collectively prepare for the new normal in a responsible manner. The #ZimmedariSeTayyari campaign is centered on partnering the bank’s customers and stakeholders to be ready for tomorrow, responsibly by exploring new possibilities – to do good, to care, to inspire and remind each other that we’re in this together. The Bank has showcased innovative solutions and products to enable communities, individuals and businesses to adapt to the evolving changes and embrace tomorrow.”

     

     

  • Through this campaign, the bank wants to instill hope amongst people and give a positive message to the society that we can adapt to the new normal through collaboration and innovative thinking

    Yes Bank launches KuchNayaSocho campaign

    By A Correspondent

     

    Yes Bank has launched a campaign titled ‘KuchNayaSocho’. Through this campaign, the bank wants to instill hope amongst people and give a positive message to the society that we can adapt to the new normal through collaboration and innovative thinking. Hmmm.

     

    Commenting on the launch, Jasneet Bachal, Chief Marketing Officer, Yes Bank said: ”While the last few months transformed our lives beyond imagination, bringing in a whole new world of isolation and social distancing, it has also reminded us that we are all interconnected like never before – a part of one another. The ‘#KuchNayaSocho’ campaign mirrors the way this transformation has impacted us, and how innovative thinking will pave the way for us to embrace the ‘new normal’. Through this campaign, we have also showcased how Yes Bank is supporting all our stakeholders in adapting to the Covid-19 induced normal through digital solutions. The campaign urges ‘innovative thinking’ in order to adapt to the evolving changes, in readiness for the new.”

     

     

  • The ninth edition of the IAA India awards celebrating sustainability in advertising was held last Thursday

    Wunderman Thompson, Yes Bank & Mathrubhumi win big at Olive Crown Awards

     

    By A Correspondent

     

    Nine years ago, the India chapter of the International Advertising Association instituted the Olive Crown Awards for awarding created in sustainability and saving the environment as a whole.

    It was held as part of the Goafest 2011 edition, but went its independent way the following year. And hasn’t looked back ever since.

    The IAA India chapter has ensured that it raises the bar every year in the organising of the event. From Radio Club to St Regis to a very elegantly done venue at the ITC Grand Central last Thursday, the Olive Crown Awards is now part of the A&M calendar of events held every year.

    From sub-hundred-odd entries in the days of yore to some 230 this year speaks a lot about how much the industry respects the awards. The entries were vying for metals across 14 categories.

    Wunderman Thompson (eka J Walter Thompson) and The Social Street bagged four golds, with the former winning the Gold in Campaign of the Year, and the latter, the Silver.

    Yes Bank was awarded the ‘Green Brand of the year’ for its Yes Bank Natural Capital Awards and Conservation as the Mathrubhumi group was awarded the coveted ‘Corporate Social Crusader of the Year’ award for its various social initiatives.

    Here’s the list of winners of the 9th Olive Crown Awards:

  • The campaign includes TVC, print, outdoor, digital and social media

    Yes Bank launches integrated campaign

    By A Correspondent

     

    Yes Bank has unveiled a comprehensive 360-degree campaign for its various offerings namely savings account, current account and fixed deposits, focusing on the evolving needs of aspirational consumers who want to grow, aim for progress in life and not settle for anything less. Conceptualised by Triton Communications, the integrated campaign kicked off with a lighthearted TVC.

     

    Speaking about the campaign, Rana Kapoor, MD and CEO, Yes Bank, said: “This significant campaign is synergistically aligned with the 14th Anniversary and the Large Phase of the Bank, which is driven by sustained growth in the Retail Banking businesses. Yes Bank’s superior offerings on Savings Accounts, Current Accounts and the innovative Green: Future Deposits are certain to deliver greater value to our valued customers.”

     

    Explaining the campaign, Rajat Mehta, Senior President & Head – Retail Marketing and Brand Management added: “Yes Bank is a positive and optimistic brand and this campaign highlights the aspirations and ever growing progress of Indians. It further embellishes the ‘India bole Yes!’positioning of the brand, which is a salute to the indomitable spirit of the people of our nation.”

     

     

  • It's our third 'big story' on Republic, but then it's perhaps one of the biggest media launches in the last decade

    Can Republic TV kill Competition?

     

     By Pradyuman Maheshwari [updated]

    For a television channel that’s determined to fight for the need for transparency in public life and government, its launch date appears to be a closely guarded secret. But now it’s confirmed: Tomorrow, May 6. Why a Saturday, one may ask. Because that’s the first day of the week (Week #19 of 2017) as per BARC measurement. And Goswami, as he must, keeps a close watch on his viewership numbers.

    Before we had  confirmation on the date, we did have word from the Star India Corporate’s PR agency that Republic TV would start streaming on the OTT platform with effect from tomorrow. No time stated.

    Having said that, Republic is on a roll in terms of marketing across media. It has a healthy set of advertisers: Vivo, Jio, Renault, Hike, Yes Bank, Microsoft, Ravin, Nestaway, Future Group, Havell’s, Gionee, Lloyd, Raymond and Ola. Star India, we are told by sources, will continue to be an advertiser, though its logo is missing from today’s Mint ad.

    We asked ChromeDM, specialists in research on connectivity to give us a report on the availability of Republic TV, for, distribution along with content and revenues will eventually speak about the success of the channel.

    And this is what Pankaj Krishna, Founder & CEO, Chrome DM said: “Currently, on an average, an English News Channels has an availability of 45.1% among Urban Homes in India. With its soft launch, Republic has 18.4% Urban India availability (as per Chrome OTS or Opportunity to See, 3rd May 2017). In Mega Cities, Republic is currently available in 32% of the Households.”

    Note this is for data as of May 3. A distribution industry expert we spoke with said that the availability will leapfrog once the channel goes on air, as even though the deal is inked, some discerning networks do not like to air test signals. So the expert we spoke with said the ChromeDM data as of now may not be the right measure to look at right now.

    However, MxMIndia is a neutral observer and it’s important that you know facts as they are. Also, according to the ad, distribution deals have been inked with all platforms. Other than Hotstar, Republic will be available on Jio, Ditto and we are sure other platforms too.

    “There’s a buzz around Republic TV, and even if deals aren’t inked, viewers will want to watch it and will ask for it… at least for the first few weeks. Moreover, it’s free-to-air, so the pull factor increases,” said one distribution network owner.

    A media buyer and marketer we spoke with requested to speak on anonymity. Here’s what both echoed.

    1. That the buzz around Arnab Goswami has increased after he quit his previous employer.
    2. The legal notice which Goswami spoke about making an emotional appeal touched a chord, and there is a certain amount of sympathy for him.
    3. The issues with Pakistan are raging, and that’s a topic Goswami is passionate about
    4. There are enough inefficiencies across the country which Goswami will definitely dwell on

    Meanwhile, other channels are also getting their act together. Both India Today and CNN-IBN have launched shows at 7pm and also relooked at the rest of the primetime programming. Extension of primetime to 7pm will expand the viewership in all.

    As per BARC ratings for Week 17 (April 22 to 28), Times Now was the leader followed by India Today, CNN-News18, NDTV 24×7 and BBC World News. NewsX and WION didn’t figure in the Top 5. This data is for urban and rural viewership from amongst males of 22 years and above.

    MxMIndia also spoke to industry captains and while all of them wish Republic TV and Arnab Goswami the very best, they do acknowledge that it’s not going to be an easy ask. There are comparisons made to how CNN-IBN (now CNN-News18) scored a march over NDTV 24×7 when Rajdeep Sardesai started the channel, but those were early in the history of English news television in India. Times Now didn’t exist and Headlines Today (now India Today) was near-inconsequential.

    And what is our view? Well, who doesn’t like a David outwits/ outshines/ kills Goliath story. We all love it. But then we are going to be as neutral as it’s possible. We report on the business regardless who gives us business.

    However, there are issues which are beyond just R&R… in this case ratings and revenues. It’s the kind of journalism we will see on Republic TV. And hence across all channels. Will channels talking about the noise be contributing to the noise in their own way? Will the new style of television journalism – nationalism and raising questions against it – actually damage situation on the ground, even though the viewership of English news channels is limited.

    It’s our third ‘Big Story’ on Republic. Or fourth? We’ve lost count. But, then, it’s possibly one of the biggest media launches in the last decade.

    The last question to ourselves (and as in the headline): Do we see Republic TV killing Competition?

    Our response: We don’t know. Yes, we do care and we will be delighted to report on the numbers. We will await the BARC ratings over the next few weeks quite how in the old Hindi films the old parents would wait for the ‘daakiya’ for an update.

    Our normal end-line would’ve been: May the best channel win.

    But here, we will say: May good (and smart) journalism win.

    Now don’t say who cares!

     

     

  • Yes Bank and HIL announce partnership starting with the 2014 season

    Yes Bank inks multi-yr deal as Assoc Sponsor of Hockey India League

    By A Correspondent

     

    The private sector Yes Bank has inked a multi-year deal with the Hockey India League (HIL) commencing with the 2014 season.

     

    Announcing the deal, HIL Chairman, Dr Narinder Batra, said: “HIL had a terrific start last year and we are certain with YES BANK on board, it will benefit both the League and our millions of followers around the world.” The other brand partners that HIL has are Hero MotoCorp and Airtel.

     

    Said Rana Kapoor, Managing Director & CEO, Yes Bankj: “We are extremely pleased to associate with the Hockey India League. Through our dedicated sports banking proposition, we are also committed to provide a robust financial infrastructure to support sports through customised banking solutions for various hockey associations, teams as well as players.”

     

    In the inaugural season, 70 top domestic players including the Indian national side as well as 50 international players who are part of the national squads of Australia, New Zealand, South Africa, Netherlands, Germany, Malaysia, Spain, and Argentina played for the five franchise teams.