MxMIndia

Tag: yebhi.com

  • The online railway reservation website and and Yebhi plan to do over Rs 200 crore of business in the first year

    IRCTC launches online shopping with Yebhi.com

    By A Correspondent

     

    In a landmark move, IRCTC, the subsidiary of the Indian Railways which is into ticketing for trains and now other modes of travel as well, has partnered with Shop Online Trading Pvt Ltd. (SOTPL)m a franchisee of lifestyle and home portal – Yebhi.com.

     

    Through this tie-up, SOTPL and Yebhi.com will be responsible for developing and managing the e-commerce platform for IRCTC. It will be responsible for end-to-end customer experience from User Interface design on the IRCTC Shopping page to final delivery of the product to the customer.

     

    “We are thrilled to partner with IRCTC India’s largest e-commerce website, and look forward to this mutually beneficial association. With this association IRCTC is getting a readymade supply chain with all products offering at one go powered by Yebhi.com and at the same time Yebhi.com is able to reach out real India that starts from tier 2 – tier 3 cities and goes deep into tier4 and 5 cities.” said Manmohan Agarwal CEO Yebhi.com

     

    According to a communiqué, IRCTC gets close to 1.2 million daily visits generating 180 million transactions every year thus making it the largest e-commerce site in the country. Yebhi.com gets close to 100 million visits per annum and does over 2 million transactions every year.

     

    The partnership is based on a tender process that IRCTC opened in February this year to shortlist a partner for its online shopping platform. The tender was open for established e-commerce companies with a minimum annual turnover of Rs 40 crore from B2C e-commerce business in the last financial year and having a catalogue of over 500 brands and offer merchandise from minimum five product categories.

     

    As per the contract SOTPL will be deploying the entire online shopping platform for IRCTC within 60 days from the date of signing of the agreement.

     

  • Pulp Strategy takes youth marketing to a new level with Near Field Communication (NFC)-based engagement

    Pulp Strategy powers Yebhi.com with NFC

    By A Correspondent

     

    yebhi.com launching virtual stores L-R: Mr.Nikhil Rungta Chief Business Officer, Yebhi.com, Mr.Manmohan Agarwal, Co-Founder & CEO, Yebhi.com

    Pulp Strategy Communications has launched Near Field Communication- based engagement solutions, allowing brands to engage with consumers in an interesting and meaningful way on a real-time basis. NFC is wireless technology for smartphones and similar devices to share information via touch. With smartphone penetration at 10% in India, the stage is set for creating unique experiences and enhanced engagement campaigns for consumers.

     

    Pulp Strategy recently powered the first NFC initiative with 30 virtual stores in Delhi and Bangalore for Yebhi.com. The virtual stores were strategically placed in premium cafes and saw a lot of interest from consumers. The virtual stores allowed consumers to shop for a product of their choice with a single tap of their smart phones. It takes seconds to get the product of your choice and in all sizes and colours. Commenting on the occasion.

     

    Nikhil Rungta, Chief Business Officer, Yebhi.com said, “30 Virtual Stores is first-in-class initiative in the eCommerce category from Yebhi.com. We have used the latest NFC technology to enhance user experience, as it is quick, easy and very interactive. We feel this is our first step towards training and exciting users towards mCommerce. We feel this kind of initiative can be a true game changer in etailing as it is a hybrid of both online and offline.”

     

    Ambika Sharma

    Commenting on the new offering Ambika Sharma, MD & CEO Pulp Strategy said, “Every marketer’s dream is a consumer who looks for value but appreciates innovation. A marketer’s nightmare is the consumer easily bored, wants everything on the go, and has seen it all before. Our NFC solutions for retail and brand activation help enhance the consumer experience, spice up and prolong the engagement with the consumer.”

     

    In the realm of new technologies, Near Field Communication (NFC) has clear potential and practical uses. This short-range wireless connectivity technology makes it possible to browse, choose, review, download, connect with brands on social media and even buy with a single tap.

     

     

  • For a new online shopping portal, it’s critical to come up with a clutter-breaker, which Yebhi has done.

    Anil Thakraney’s Debrief: Wacky and effective!

    Apparently you can purchase many goodies at a new portal called Yebhi.com. (I like the brand name, very imaginative.) And ‘great rates’ is their USP. To communicate this promise, they have come up with a completely hilarious ad.

     

    There’s this lucky dude who’s hit a gold mine. Nearly electrocuted at an ATM machine, his daddykins goes through a magical transformation. The ol’ man now coughs out currency notes. In other words, he’s become an ATM machine himself. Naturally, his loser, good-for-nothing, wastrel son is elated. And the lad goes on a mad shopping binge, with his ATM daddy coughing away wads of rupees. Great idea. Every loser’s dream come true. To have a dad who’ll keep showering money, no questions asked.

     

    And the execution is wacko, it’s full-on entertainment. Full marks, I say. For a new online shopping portal, it’s critical to come up with a clutter-breaker, which Yebhi has done. Also, the message is single-minded: You don’t have to be a lucky son to get lucky at Yebhi. Should get the portal lots of hits.

     

    [youtube width=”400″ height=”300″]http://www.youtube.com/watch?v=oWpNrrImxbA[/youtube]
    Rating: (On a scale of 1 to 5): 4. I would have given it 5 if they had featured a mantri’s son. In which case the daddy works like an ATM just by winning an election. No need for electric shocks!Â