MxMIndia

Tag: yatra.com

  • The campaign aims to promote the idea that the skies are open again…

    Yatra.com launches digital campaign pushing #ReasonToTravel

    By A Correspondent

     

    Online travel platform Yatra has unveiled a campaign that aims to promote the idea that the skies are open again and it’s time to take a break from our daily routines and catch up with friends and family or just celebrate an occasion.

     

    Commenting on this new campaign, Shweta Singhal, Head of Marketing & New Business Initiatives, Yatra.com, said: ”Over the last couple of years, we have seen that the pace of urban life  drove Indians to take frequent, short vacations to break the monotony of their daily lives. However, due to the Covid-19 pandemic, individuals were unable to travel. The campaign #ReasonToTravel spreads the message that it is time to travel again and aims to re-kindle the desire to be on the move.” The brand film has been conceptualised by Indian Story Tellers.

     

     

  • Actor Ranbir Kapoor revels in entertaining campaign featuring Bollywood music classics

    Yatra launches new TVC, focuses on eCash and airfare-drop protection

    By A Correspondent

     

    Online travel portal Yatra.com has launched its new series of advertisement commercials featuring its brand ambassador Ranbir Kapoor.

     

    Commenting on the new TVC series that are conceptualised by Ogilvy, Sharat Dhall, COO (B2C), Yatra.com, said: “We are focused on innovating in terms of customer features and benefits, and this set of ads highlight two such industry first features –eCash loyalty points and the airfare-drop protection. With these films we are looking to attract new users to our fold, while retaining the connection with our existing customer base. The ads capture the best of Bollywood – entertaining, yet with a key consumer message, and hopefully will strike a chord with the audience.”

     

    Added Dhruv Mookerji, Creative, Ogilvy & Mather, Kolkata: “Bollywood has left a lasting impression on the cultural psyche of the nation. And with RanbirKapoor as the brand ambassador of Yatra, it seemed a perfect fit to merge the unique positioning of Yatra with the great musical legacy of the Kapoorkhandan.”

     

     

  • The campaign features Brand Ambassador Ranbir Kapoor

    Yatra.com turns ‘India ka travel planner’ in new ad

    By A Correspondent

     

    Online travel platform  Yatra.com has unveiled its latest advertising campaign featuring the new brand ambassador Ranbir Kapoor.

     

    Speaking on the occasion, Sharat Dhall, COO (B2C), Yatra.com, said: “Yatra provides an enriched travel experience, making it the perfect travel planner for every Indian consumer. With the launch of the new brand identity and the recent appointment of Ranbir as our brand ambassador, the idea is to create a brand connect with the new age Indian traveller and position Yatra as a versatile platform that has something to offer to everyone. Communicating the idea that we are ‘India ka travel planner’ is what the new campaign reflects. ”

     

    The film, crafted by Ogilvy & Mather, will use digital and television as the lead mediums.

     

     

  • Known for portraying versatile and youthful roles on screen, Ranbir Kapoor is a perfect fit for the brand

    Ranbir is Yatra’s brand ambassador

    By A Correspondent

     

    Yatra.com has announced Bollywood superstar and youth icon Ranbir Kapoor as its brand ambassador. Speaking on the association, Sharat Dhall, COO (B2C), Yatra.com, said: “Today Yatra is an evolved and contemporary travel marketplace which stands apart for the richness of its product & services. Ranbir’s persona is in line with these qualities, and he also brings with him a sense of casual coolness that today’s youth relates to. We welcome him to the Yatra family and hope that with this association we are able to create a strong impact in the minds of our audiences and customers at large.”

     

    Commenting on the occasion, Vikrant Mudaliar, Chief Marketing Officer, Yatra.com, said: “With Ranbir Kapoor coming on-board, we are confident of strengthening Yatra’s brand appeal and recall amongst our customers. Ranbir appeals to all age groups and demographics across the board and we are excited about using him in our marketing communication.”

     

  • The One Digital Entertainmenttalent ​wil create a special Yatra playlist as a part of the association

    Yatra.com partners with Prajakta Koli to create engaging experiences

    By A Correspondent

     

    Prajakta Koli

    Yatra.com has partnered with YouTube sensation PrajaktaKoli, a One Digital Entertainment talent. Koli, who has over 1 lakh subscribers on her channel, will create a special Yatra playlist called ‘Mostly Yatra’.

     

    Known for adding humourto the most mundane things that we come across in our daily life, through this series, she will be seen imparting her ‘Yatragyaan’ which is her witty take on being a traveler and various experiences and encounters that one comes across while you are travelling. The playlist consist of videos that range from the types of people on a road trip to the types of Indian travellers. ‘Mostly Yatra’ is a fortnightly property with videos being released every alternate Thursdays on Prajakta’s handle.

     

    Commenting on the association,Gurpreet Singh Bhasin, COO and co-founder of One Digital Entertainment said: “It’s great to be able to collaborate with India’s leading travel website, and for them to be interested in PrajaktaKoli only reinforces our belief in the digital talent we nurture. Mostly Yatra is a great concept and Prajakta being youth favorite because of her relatable fresh and quirky content, we are sure to appeal to the masses. This is a great collaboration for all three brands we think – Yatra.com, One Digital Entertainment and PrajaktaKoli.”

     

    Said ​Vikrant Mudaliar, CMO, Yatra.com: “Yatra has always been exploring new and innovative digital ideas. With youth being the largest consumer of digital content and Prajakta, being such a popular youth icon, we decided to collaborate with her. The idea was to showcase a light hearted, tongue – in – cheek take on various travel situations and that’s exactly what has been executed very well by Prajakta and her team.”

     

  • Urges travellers to avail discounts with Yatra's bouquet of offerings in hotel inventory

    ‘Ehsaan Mat Lo, Discount Lo’, says Yatra.com in new TVC

    By A Correspondent

     

    Yatra.com has launched their new campaign that aims to create awareness amongst customers about the wide array of choices for hotel bookings. Titled, “Ehsaan Mat Lo, Discount Lo”, the underlying message in the commercial promises travellers the best stay at the best price wherever they go Yatra has the largest inventory of hotels in India and abroad and this commercial aims to apprise customers on the bouquet of offerings from yatra’s basket. The new campaign comprises two TVCs which have been on air across leading channels.

     

    Crafted by McCann Erickson India Ltd. under the creative direction of Kapil Batra, the new advertisements showcase how favours can be called upon, in any way possible. Where one ad opens with the protagonist unpacking at the acquaintances’ house, he overhears a conversation of the owners of the house and their plan to ask him to marry their daughter. Which in turn causes him to start packing right away, with the tagline being displayed – “Ehsaan mat lo, discount lo”.

     

    The second advertisement builds on the same premise that nothing in the world is free. The advertisement begins with the protagonist showing up at the doorstep of his relatives in the hope of a free stay; overhearing their conversation of being asked to donate a kidney for a relative in return for the hospitality provided, causes him to flee. The voice-over in the brand ambassador, Salman Khan’s voice says “Ehsaan mat lo, discount lo!”.

     

    Commenting on the launch of the new ad campaign, Sharat Dhall, President, Yatra.com said, “Yatra.com has always been at the helm of change; we are constantly reinventing and adapting ourselves to suit the sensibilities of our customers. The latest TVC’s by Yatra.com focuses on hotel and highlights the range of   offers/discounts that Yatra.com has on its assorted inventory of hotels. Based on our internal findings that 36% of our customers stay at their friends or relatives place instead of booking a hotel , the message ‘Ehsaan mat lo, discount lo’ aims to drive greater adoption of online hotel bookings with travellers.”

     

  • Must say, quite a risky move from Yatra.com. People will either recall Salman and his antics, and forget all about the brand, or the star will become synonymous with the brand and that will help in recall

    Debrief: Yatra.com: Dangerous strategy

    By Anil Thakraney

     

    Totally filmi commercial from Yatra.com, the travel portal. They have hired the services of Salman Khan and have packed in all the masala Sallu bhai’s flicks contain. And of course, the macho hero does what he does best in his movies: Act himself.

     

    Salman plays some sort of a travel agent who spends all the ad time making fun of a partner/customer over the wig the man is wearing. Basically all the nonsense Khan indulges in on the big screen. Of course, we have no idea how Salman fits into Yatra.com and how exactly we get better deals. What happens in the ad is what happens in Salman’s movies: He totally hijacks the show.

     

    Must say, quite a risky move from Yatra.com. This is like a loaded dice that can swing any which way. People will either recall Salman and his antics and forget all about the brand (what Yatra.com does for you gets lost in all the filmi drama). Or, the star will become synonymous with the brand and that will help in recall when one is planning to travel. He could improve the brand saliency. Only time will tell Yatra.com if they’ve benefited from the actor or if they’ve pissed away a whole lot of money.

     

    [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=75PU4RwdXJU[/youtube]

    Just one small side observation: A little birdie tells me the middle aged hero has got hair weaving done inDubai. In which case, should the joke not be on him? 🙂

     

    Rating: (On a scale of 1 to 5): 2.5 Marks only for the entertainment Salman provides.

  • Yatra.com finalises on its creative partner, mandates will be now handled by McCann. Estimated account size,15-20 crore.

    From y’day: Yatra.com entrusts McCann with creative biz

    By Shubhangi Mehta

     

    On the appointment of McCann, Pratik Mazumder Head Marketing & Strategic Relations at Yatra Online Pvt Ltd said,” Yatra and TBWA have decided to part ways, the helped us present ourselves as a ticketing brand and position us but now we felt the need of a bigger agency hence decided to call for a pitch. There was Ogilvy, Percept H, Maccann and TBWA involved in the process and we decided to get MacCann on board.”

     

    Sources close to the development have confirmed to MxM India have confirmed that there is also a media pitch happening for the online travel company.

     

    Before TBWA, Yatra.com had appointed Rediffusion Y&R as its creative agency in 2009; while Leo Burnett was the official agency in 2007.

     

    The online travel company entered the market in August 2006. It had initially appointed Everest Brand Solutions as its creative agency, and Mudra’s media agency, Optimum Media Solutions (which was re-christened Mudra Connext), handled its media duties.

     

    Yatra Online Pvt Ltd. is a travel company providing information, pricing, availability and booking facility for air travel, hotels, buses and car rentals across 5,000 large cities and small rural areas around the globe. It acts as a complete tour planner for travellers and is a one-stop shop for every travel need.

     

  • After working with TBWA for almost 4 months,yatra.com is again on a lookout for a creative partner. Sources close to the development have confirmed the news to MxM India.

    Yatra.com on lookout for a creative partner

    By Shubhangi Mehta

     

    After providing TBWA with its creative mandates in August last year, yatra.com, the travel porch has once again called for a creative pitch. The account size then was pegged to be around Rs15-20 crore.

     

    Before TBWA, Yatra.com had appointed Rediffusion Y&R as its creative agency in 2009; while Leo Burnett was the official agency in 2007.

     

    The online travel company entered the market in August 2006. It had initially appointed Everest Brand Solutions as its creative agency, and Mudra’s media agency, Optimum Media Solutions (which was re-christened Mudra Connext), handled its media duties.

     

    Yatra Online Pvt Ltd. is a travel company providing information, pricing, availability and booking facility for air travel, hotels, buses and car rentals across 5,000 large cities and small rural areas around the globe. It acts as a complete tour planner for travellers and is a one-stop shop for every travel need.