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Tag: Yatish Mehrishi

  • Mehrishi was last with Arvind Fashions as Chief Revenue Officer

    Yatish Mehrishi joins Mirchi as CEO

    By Our Staff

     

    Mirchi, the city-centric music and entertainment company, has announced the appointment of Yatish Mehrishi as Chief Executive Officer.

     

    Mehrishi was last with Arvind Fashions as Chief Revenue Officer.

     

    Commenting on the appointment, Vineet Jain, Managing Director, BCCL said: “Over the past 20 years, Mirchi has evolved into a multi-platform, multi-format brand that has a presence across FM, LIVE and digital realms. In line with Mirchi’s new transformational journey, I am confident that Yatish’s return to ENIL will help accelerate our journey of being a digital-first brand. “

     

    Commenting on the new role, Mehrishi added: “I am super excited to be back with ENIL. Mirchi has been the consumers’ go-to for music and entertainment with dominating the audio industry for years and now with its new app Mirchi Plus, it is set to redefine the audio entertainment industry further. With the recent shift in consumer behaviour towards digital, I am looking forward to championing Mirchi’s digital journey and replicating our radio journey’s success.”

     

  • The National Champion will win a grand prize of Rs 200,000

    Classmate Spell Bee back with 12th edition

    By A Correspondent

     

    ITC’s Classmate and Radio Mirchi are back with its school spelling competition, Classmate Spell Bee Season 12. The contest will travel to 1000 schools across 30 cities and reach out to more than 500,000 students from standards 5 to 9.

     

    Commenting on the event, Shailendra Tyagi, Chief Executive, ITC’s Education and Stationery Products Business said: “Classmate believes that every child is unique and so is every word. Hence this year’ss theme for the competition centers on the brand’s philosophy of celebrating uniqueness. Building on the scale Classmate Spellbee achieved last year and entering its 12th season, Classmate Spellbee will reach out to an even larger number of students across schools and cities in India through a school contact program. Classmate through its MyClassmate App and a dedicated website will help students register and prepare for the competition. Classmate promises to support a child’s dream with an equally unique and world class set of stationery products like notebooks, writing, art and math instruments.”

     

    Added Yatish Mehrishi, COO, Entertainment Network (India) Limited: “Every year Spell Bee is intrinsically connecting more with students, parents and teachers. Started off as a spelling competition, today it’s become a landmark event that proliferates the education of English language at the highest level. Our aim was and is to bring together some of the brightest children from across the country to the most credible edutainment-based platforms. Spell Bee as a brand serves two educational purposes. One, a platform that inspires students to showcase their improved skills. And two, as an instrument that hones their command over the language. Like every year, the competition will be televised to encourage students to showcase their skills on a national platform and prepare for the upcoming season.”