Grey Group India has appointed Minakshi Menon to lead the agency’s Bengaluru office. She joins Grey as Senior Vice President & Office Head. Menon will closely work with her reporting head -Yashaswini Samat, Chairman and Managing Director, GREY group India.
On the appointment, Samat said: “We are delighted to have Minakshi join the team at Grey. In the current business environment, agencies are seeking the sweet spot where creativity and brand thinking converge with an understanding of the digital ecosystem. With her international experience in digital marketing, strategy, and advertising communication Minakshi is uniquely qualified to fit this need and create famously effective work.â€
Grey Group India has bagged the creative duties of Maharishi Ayurveda. The account was won following a multi-agency pitch process and competed with top agencies in the pitching process held in Delhi-NCR. The team at Grey Gurgaon office will service the account.
Yashaswini Samat
Said Yashaswini Samat, Chairman and Managing Director, Grey Group India: “The Grey India team and especially Grey Gurgaon is excited and geared to work with Maharishi Ayurveda. We feel the timing for such products and its offerings is key to addressing a number of issues people face today on a daily basis. From stress to aging to vitamin deficiencies, these problems are caused by natural circumstances and need a solution that also comes from a natural source, and Maharishi Ayurveda has those answers. At Grey, we pride ourselves on our ability to turn communication into effective communication and the team is geared and ready to do famously effective work.”
Added Ram Shrivastava, Director – Marketing and Head of Global Expansion, Maharishi Ayurveda Products: “This is a crucial time for us to strengthen our foothold in the Wellness segment, we have always been known for top quality ayurveda products and we needed a creative partner to take this word out to health seeking consumers who can really benefit from what we have to offer. With the consumer insight and the creative approach, we feel confident in partnering with Grey India to take this mission forward.â€
The winds of change are blowing at Grey India. Or have blown already, one may say. Yashaswini Samat, who has been leading P&G, Grey’s biggest clientfor the AMEA region, will be adding to her current responsibilities and has been promoted to Chairman and Managing Director, GreyGroup India. Based in Mumbai, she will work closely with Nirvik Singh, Chairman& CEO, Grey Group Asia Pacific, Middle East and Africa, to grow the business and address current client needs. Samat takes over from Sunil Lulla who joined the agency to helm it since 2014. Lulla, it is rumoured, is likely to join Ekta Kapoor’s Balaji Telefilms.
Yashaswini (Yash), an alumnus of IIM Kolkata, has been Grey for 25 years, having joined the agency as an Account Director on Pantene. She has led and mentored large teams across different geographies (Europe, Asia and North America), diverse disciplines and cultures. Before moving back to Asia, Samat was Global Brand Agency Leader for Pantene based out of New York.
Nirvik Singh
Said Nirvik Singh, Chairman & CEO of Grey Group Asia Pacific, Middle East, and Africa on the tranisition: “Sunil has done a tremendous job with all aspects of the agency – the creative work and accolades, the working culture and environment and his winning ways which has landed us so many high-caliber clients. Grey is among the few major agencies in India which has demonstrated growth in 2017. It has continued to add strong clients to its already premium roster and with Yash at the helm I am confident we will build exponentially on this success.â€
Added Samat in a statement: “I wish Sunil the very best and want to thank him for all that he has done at the agency to bring it to where it is. I am excited to be heading the Grey Group India business and will continue to make strategic decisions which will benefit our clients. The nurturing Grey culture, one which recognizes, supports and encourages women to reach the very top of their game is one of the many reasons why I have been with this company for so many wonderful years. Grey has given me many opportunities during my working career and I am as motivated and keen to make an impact now, as I was when I first joined.â€
With the Cricket World Cup underway, and as a tribute to the Indian cricket fans, GREY group India has launched a special video that salutes all cricket lovers who showcase their incredible passion and relentless support towards Indian cricket and cricketers.
The Indian fans’ sentiments and passion flows into the performance of the players thereby reinstituting their joy and this video is Gillette’s ode to the Indian cricket fans. Rajeev Sathyesh, Country Marketing Manager, Gillette India said, “Gillette, globally has been associated with sports for many years now. As part of Gillette’s endeavor to salute the spirit of all Indian cricket fans, we have launched Special Edition India razors. The new razors have the word India engraved on the handle and proudly displays the country’s name and colours.â€
Gillette’s recently launched special edition razors that have the word India engraved on the handle and displays the country’s name and colours, to encourage cricket fans to continue extending their relentless support to the team.
Malvika Mehra
Malvika Mehra, National Creative Director and Executive Vice President, Grey Group India, said, “They say fans make the game. No fans, no game. This short film is Gillette’s salute to the passion of every cricket loving Indian fan. Told through a story of a blind fan whose spirit and love of the game clearly overtakes his disability. In today’s overly crowded (and yet ironically isolated) social ecosystem, any sensible brand needs to have larger conversations with its consumers, they need to evoke ‘real feelings’. The age of mere transactional communication is over. We are lucky to have a client like Gillette, who sees that. With this film we hope to touch a much richer space of a ‘real connection’ with the consumer. Leading to a far more satisfying pay off for a brand in the long run.â€
Yashaswini Samat, Executive Vice President, P&G, Grey Group APAC said, “Gillette has historically leveraged sports and sports celebrities, globally. The focus here has been on the common man, the fans and their unequivocal passion for the sport.â€
Grey Group India has appointed Minakshi Menon to lead the agency’s Bengaluru office. She joins Grey as Senior Vice President & Office Head. Menon will closely work with her reporting head -Yashaswini Samat, Chairman and Managing Director, GREY group India.
