बॉलीवुड अभिनेत्री-नर्तक माधुरी दीक्षित, जो ‘लज्जा’ और ‘देवदास’ जैसी सराहनीय कृतियों के लिए जानी जाती हैं, ने एक बार झींगा करी बनाते समय हुई एक घटना का खुलासा किया। टॉक शो एंकर सिमी गरेवाल के साथ एक थ्रोबैक वीडियो में, माधुरी ने कहा, “आप जानते हैं, एक महिला के लिए, मैं हमेशा कहती हूं कि वह कई टोपी पहनती है। ऐसा है, यह पत्नी की टोपी है, यह माँ की टोपी है, यह पेशेवर की टोपी है और यह रसोइया की टोपी है, मैंने कई बार खुद को और उन्हें भी हैरान किया।” माधुरी ने जारी रखा, “लेकिन कुछ गलतियाँ भी हुईं। मुझे एहसास नहीं हुआ, आप जानते हैं, वहाँ झींगे पहले से ही पके हुए हैं। इसलिए आपको बस अपनी करी बनानी है, और जब करी गर्म हो, तो उन्हें करी में डाल दें और मैं झींगे पका रही थी, और मैंने उन्हें 10-15 मिनट तक पकाया और मैं उन्हें पका रही थी, और मैंने कहा, ओह, यह वास्तव में अच्छा होने वाला है।” “मुझे लगता है कि जब तक मैंने उन झींगों के साथ काम किया, आप कल्पना कर सकते हैं कि उनका क्या हुआ क्योंकि वे रबड़ की तरह चबाने वाले थे और उन्होंने उन्हें खा लिया। उसने उन्हें खाया, और वह कहता है, एमएम, वास्तव में अच्छा। मैं बस, आप जानते हैं, मुझे अच्छा महसूस कराने की कोशिश कर रही थी और उसने कहा, चिंता मत करो, तुम इसे संभाल लोगी।” माधुरी ने निष्कर्ष निकाला। माधुरी दीक्षित ने 17 अक्टूबर, 1999 को डॉ. श्रीराम माधव नेने से दक्षिणी कैलिफ़ोर्निया में माधुरी के बड़े भाई के आवास पर आयोजित एक पारंपरिक समारोह में शादी की। मुंबई में उनके शादी के रिसेप्शन में महाराष्ट्र के तत्कालीन मुख्यमंत्री विलासराव देशमुख, शिवसेना प्रमुख बाल ठाकरे, दिलीप कुमार, सायरा बानो, यश चोपड़ा, श्रीदेवी और कई अन्य सहित कई प्रमुख भारतीय हस्तियों ने भाग लिया। बाद में, ‘तेजाब’ अभिनेत्री एक दशक से अधिक समय तक डेनवर, कोलोराडो में चली गईं। 17 मार्च 2003 को, दीक्षित ने एक बेटे, आरिन को जन्म दिया और दो साल बाद 8 मार्च 2005 को उन्होंने एक और बेटे, रियान को जन्म दिया। अक्टूबर 2011 में, माधुरी दीक्षित अपने परिवार के साथ मुंबई वापस चली गईं। काम के मोर्चे पर, माधुरी आखिरी बार 2022 की ड्रामा फिल्म ‘मजा मा’ में दिखाई दीं, जिसका निर्देशन आनंद तिवारी ने किया था। फिल्म में गजराज राव, रित्विक भौमिक, बरखा सिंह, सृष्टि श्रीवास्तव और सिमोन सिंह ने भी महत्वपूर्ण भूमिकाएँ निभाईं। फिल्म वर्तमान में प्राइम वीडियो पर स्ट्रीमिंग हो रही है। माधुरी अगली बार ‘भूल भुलैया 3’ में कार्तिक आर्यन, तृप्ति डिमरी और विद्या बालन के साथ एक महत्वपूर्ण भूमिका में दिखाई देंगी। – आईएएनएस एवाईएस/
Tag: Yash Chopra
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माधुरी दीक्षित ने जब अपनी गलती का खुलासा किया
बॉलीवुड अभिनेत्री-नर्तकी माधुरी दीक्षित, जो ‘लज्जा’ और ‘देवदास’ जैसी प्रशंसनीय कृतियों के लिए जानी जाती हैं, ने एक बार झींगा करी बनाते समय हुई एक घटना का खुलासा किया। टॉक शो एंकर सिमी गरेवाल के साथ एक थ्रोबैक वीडियो में, माधुरी ने कहा, “आप जानते हैं, एक महिला के लिए, मैं हमेशा कहती हूं कि वह कई भूमिकाएं निभाती है। ऐसा है कि यह पत्नी की भूमिका है, यह माँ की भूमिका है, यह पेशेवर की भूमिका है और यह कुक की भूमिका है, मैंने कई बार खुद को और उसे भी हैरान कर दिया।” माधुरी ने आगे कहा, “लेकिन कुछ गलतियाँ भी हुईं। मुझे एहसास नहीं हुआ, आप जानते हैं, बाहर झींगे पहले ही पके हुए होते हैं। इसलिए आपको बस अपनी करी बनानी है, और जब करी गरम हो जाए, तो उन्हें बस करी में डाल दें और मैं झींगे पका रही थी, और मैंने उन्हें 10-15 मिनट तक पकाया और मैं उन्हें पका रही थी, और मैंने सोचा, ओह, यह वास्तव में अच्छा होने वाला है।” “मुझे लगता है कि जब तक मैंने उन झींगों के साथ काम किया, आप कल्पना कर सकते हैं कि उनका क्या हुआ क्योंकि वे रबर की तरह चबाने वाले थे और उसने उन्हें खाया। उसने उन्हें खाया, और उसने कहा, उम्म्, वास्तव में अच्छा। मैं बस, आप जानते हैं, मुझे अच्छा महसूस कराने की कोशिश कर रही थी और उसने कहा, चिंता मत करो, तुम इसमें महारत हासिल कर लोगी।” माधुरी ने निष्कर्ष निकाला। माधुरी दीक्षित ने 17 अक्टूबर, 1999 को दक्षिणी कैलिफ़ोर्निया में माधुरी के बड़े भाई के आवास पर आयोजित एक पारंपरिक समारोह में डॉ. श्रीराम माधव नेने से शादी की। मुंबई में उनके शादी के रिसेप्शन में महाराष्ट्र के तत्कालीन मुख्यमंत्री विलासराव देशमुख, शिवसेना प्रमुख बाल ठाकरे, दिलीप कुमार, सायरा बानो, यश चोपड़ा, श्रीदेवी और कई अन्य सहित कई प्रमुख भारतीय हस्तियों ने भाग लिया। बाद में, ‘तेजाब’ अभिनेत्री एक दशक से अधिक समय तक डेनवर, कोलोराडो चली गईं। 17 मार्च 2003 को, दीक्षित ने एक बेटे, आरिन को जन्म दिया और दो साल बाद उन्होंने 8 मार्च 2005 को एक और बेटे, रियान को जन्म दिया। अक्टूबर 2011 में, माधुरी दीक्षित अपने परिवार के साथ मुंबई वापस आ गईं। वर्क फ्रंट की बात करें तो, माधुरी आखिरी बार 2022 की ड्रामा फिल्म ‘मजा मा’ में दिखाई दीं, जिसका निर्देशन आनंद तिवारी ने किया था। फिल्म में गजराज राव, रित्विक भौमिक, बरखा सिंह, सृष्टि श्रीवास्तव और सिमोन सिंह ने भी महत्वपूर्ण भूमिकाएँ निभाईं। फिल्म वर्तमान में प्राइम वीडियो पर स्ट्रीमिंग हो रही है। माधुरी अगली बार कार्तिक आर्यन, तृप्ति डिमरी और विद्या बालन के साथ ‘भूल भुलैया 3’ में एक महत्वपूर्ण भूमिका में दिखाई देंगी। – आईएएनएस एवाईएस/
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Even if the ads had boring scripts, which in fact most do (thanks to risk-averse clients), someone like Chopra would have made them look pretty Anil Thakraney: Ad world needs a Yash Chopra
By Anil ThakraneyI write this immediately after watching Yash Chopra’s ‘Jab Tak Hai Jaan’. And must say I quite liked it, despite the obvious little flaws in the script. And that’s because Chopra was the one director in Bollywood who, apart from having the guts to experiment with stories, was blessed with a sharp eye for aesthetics. Every shot is made to look beautiful, many of them can be frozen into paintings. And this isn’t the first time one has noticed this in a Chopra film. As I walked out of the multiplex, it occurred to me that his death is a bigger loss to the film world than they imagine. Directors will come and go, but it’s rare to find one who combines good storytelling with great art direction.
Which then made me think: What if Yash Chopra had chosen to be an ad filmmaker? I can only imagine the wonderful ads we would have got to watch. And yet, ads that would have stayed true to the storyboard. Indeed, this is the sort of talent the desi advertising world lacks today. We have enough directors who cater to the client’s needs, but they lack an eye for beauty. Yash Chopra would have been the sort of director who would have effortlessly bridged the two worlds. Exactly as he did with his movies.
And here’s what would have happened: Even if the ads had boring scripts, which in fact most do (thanks to risk-averse clients), someone like Chopra would have made them look pretty. The problem with ads, and I now speak as a viewer, is that the same dull, ugly ones keep getting repeat play. And many of them end up testing your patience. Just imagine if they at least looked beautiful. Would we then mind repeat exposures? I believe not. And wouldn’t that be great news for risk-averse brand managers?
Inside the same multiplex, I watched two very boring ads. One, for Vicco Turmeric, which looked so ugly, it made me want to puke. Another one was a straightforward commercial for a brand called Forest Essentials, a skincare product. But it was shot aesthetically, it looked pretty. Therefore, despite nothing happening in the commercial, I enjoyed watching it. But such commercials are very rare.
Yash Chopra, sadly, is gone. But he has left behind a big lesson. For Bollywood. And for advertising.
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PS: Super idea from a Los Angeles artist. Change the way hoardings are constructed, make them out of environmentally-friendly, well-watered bamboo gardens. We MUST ape this one in Mumbai. So that even if the yucky faces we are compelled to watch make us cringe, we can at least breathe easy.
Link: http://www.huffingtonpost.com/2012/11/09/stephen-glassman-urban-air-la-billboards-bamboo_n_2103099.html?ncid=edlinkusaolp00000003
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Remembering a fine film-maker and one of India’s biggest names in Media and Entertainment Yash Chopra. 1932-2012

By A Correspondent
There’s been a lot written on Yash Chopra already. Accounts chronicling his life and work. He was undoubtedly India’s biggest film-maker. And one of most respected ones too. King of Romance. Numero uno… one of the finest.
From the time he got into films assisting the maverick film-maker I SÂ Johar and his brother B R Chopra (who passed away some years back), to directing films for his brother (including the trendsetter Waqt) to giving us such megahits like Deewar and Trishul to the blockbusters of the 1990s and 2000s.
From humble beginnings to cinematic supremacy Yash Chopra: Gimmicks don’t help films Deepa Gahlot: Good, gracious and warm Shailesh Kapoor: Deewaar was his best The Anchor: Lakshmipathy Bhat on 4 reasons why Yash Chopra was such a marketing savvy craftsman But you don’t need to read MxMIndia for all of this. Read any of the morning papers – save pockets in the East where the papers have taken off for Pujo – and you’ll find detailed accounts and filmographies.
We have all known of the various films that Yash Chopra and his son Aditya Chopra have made. Or his son Uday may have acted in. But then there are several others – like the recent blockbuster Ek Tha Tiger – which they have produced.
There’s a distribution company and a studio… Satyamev Jayate, for instance, was shot there. There’s a music company. There’s also Y Films headed by former MTV India head Ashish Patil which has made films such as Mujhse Fraandship Karoge.
Yash Chopra’s YRF had got into television early on Doordarshan with a music talent show ‘Meri Awaz Suno’ but its foray with Sony Entertainment Television was a failure. Music videos have also happened – for Lata Mangeshkar no less – and also for the rendering of former Prime Minister Atal Behari Vajpayee’s poems (by Jagjit Singh and filmed on Shah Rukh Khan).
YRF also has a unit for making advertisement films. A series of ad films was shot for Dabur products as the division was publicized with much fanfare.
On the digital sphere, the company has the customary websites and assorted film-related content available on mobiles.
Stepping further, YRF has also got into the act of licensing and merchandising… essentially for its own film.
Credit for much of the expansion would go to Aditya Chopra, but it was all with Yashji’s active participation. The ace film-maker has also been active with a variety of industry bodies, and a near-permanent fixture at FICCI-Frames. In fact he was among the first in the old cinema order who recognized convergence and the role that technology could play in media and entertainment.
RIP, Yash Chopra.
 Photograph: Fotocorp
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He was more than a master film-maker… he was an industry leader whose views on the business of cinema held as much weight as those on cinematic craft. Excerpts from an interview taken two years back by MxMIndia columnist Deepa Gahlot which we carry in our Jaldi 5 interview section. Yash Chopra: Gimmicks don’t help films
He was more than a master film-maker… he was an industry leader whose views on the business of cinema held as much weight as those on cinematic craft. Excerpts from an interview canned some time back with MxMIndia columnist DEEPA GAHLOT which we carry in our Jaldi 5 interview section.01. On why dubbing is a harmful trend:
Avatar was a great film and is a great threat to Indian films. Dubbing of Hollywood films into Indian languages is eating into the domestic film business in a big way. For such big special effects films, with 300-400 million dollar budgets, dubbing is peanuts. We should see how to fight this threat. We have to safeguard our industry. Maybe dubbing of Hollywood films should not be allowed.
02. Â On Co-productions:
 A lot of co-productions happened in the last two years, but I don’t think it has been a very happy experience for the overseas people; it may have been happy for the Indian producers. When a film does not do well, it hurts the person who spends money and takes it. Co-production with big studios can be done as far as money is concerned… otherwise, we are poles apart culturally.
After so many years and much advancement there are certain things our audiences will never accept. True, there are taboo subjects that people are making in India and some audiences are accepting them too-those ‘Hindish’ (Hindi-English) films without songs, which young people are accepting. Films like LSD and Dev D have also done well, but by and large, I don’t think we can make films, that can please both audiences-here and abroad.
03. On promoting films:
I don’t think just promotion can make a film successful. In India, now everyone is promoting films in a big way, with all kinds of gimmicks, but all that doesn’t translate into success, if the film is bad. It’s unthinkable, the money that it spent on promotion, and after all that if the film does not do well, it pinches.  All these years not more than seven or eight percent films were successful; and I am talking success-failure in terms of money only. Those days of jubilees are gone. Today, lakhs is nothing, everything is in crores and how much comes back? Business is not more than two weeks, and of this 70 percent is in the first week. If you miss the first week for some reason, you miss the business completely.
04. On Bollywood and the world:
Bollywood has become a big name, the whole world wants it n one way or the other. Indian entertainment, cinema, theatre, costumes, food-everything. It’s a big craze and it has never happened before. We were in Paris at the Ritz Hotel, and Tom Cruise was also there. When he went out of the hotel, there were a few fans, but when Shah Rukh Khan came out, it became difficult to handle the crowds. The security people requested us to travel in a bus and not separate cars, because they could not handle it. It’s happening at every level. Our stars are very big…in Egypt, Amitabh Bachchan is god! India is going global.
05. On the downside of going global:
We are losing a lot of things in our culture. In our music, the soul is gone… the Indian melody is gone. They say that the market is dictated by the youth and get away with anything. China and Japan have not lost their identity.
The advantage of going global is that people are rejecting formula films. They are patronizing new kinds of cinema. The disadvantage is loss of identity. You hardly see Indian costumes in out films anymore, or hear Indian melody. You hardly get to hear powerful dialogues in our films. In the old days there used to be special dialogue writers with a knowledge of the language, who wrote those dialogues that people still remember. Maybe now people want simple, colloquial dialogue, but you don’ft hear audiences clapping any more, or crying in emotional scenes. Dialogue ka zamana chalagaya.
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Yashji had come to be known for his romantic films with his chiffon-clad heroines and dashing heroes, but fact is he was always been a trend-setter and always a little ahead of the times, which is why Yash Raj Films turned into an industry force Deepa Gahlot: Yash Chopra – good, gracious and warm!
In the shark-infested waters of Bollywood, you can’t honestly say about many people, that he was a good human being. Yash Chopra was – good, gracious, warm, with that sense of old-style Punjabi bhaichara that’s hard to fake… or replicate. Never mind what you thought of his films, he greeted you with a smile. As industry power centre and leader, he was constantly surrounded with obsequious people – he actually managed to ignore all the toadying and retain his simplicity.He lived a long and charmed life, active till the age of 80 when, after wrapping up Jab Tak Hai Jaan, announced his retirement from directing on his birthday.
When he had made Veer Zaara in 2004, this critic had called it his swan song… it was a distillation of all his concerns, a looking back at an age of innocence and pure love. No, he had corrected… this is not the end; till he had stories to tell, he would make films. But, he had also ruefully admitted that the kind of script and dialogue writing that appealed to him was getting harder to come by.The man who took Hindi cinema overseas, and pioneered the diaspora film trend said in an interview, “We are losing a lot of things in our culture. In our music, the soul is gone… the Indian melody is gone. They say that the market is dictated by the youth and get away with anything. China and Japan have not lost their identity. The advantage of going global is that people are rejecting formula films. They are patronizing new kinds of cinema. The disadvantage is loss of identity. You hardly see Indian costumes in our films any more, or hear Indian melody. You hardly get to hear powerful dialogues in our films. In the old days there used to be special dialogue writers with a knowledge of the language, who wrote those dialogues that people still remember. Maybe now people want simple, colloquial dialogue, but you don’t hear audiences clapping any more, or crying in emotional scenes. Dialogue ka zamana chala gaya.”
Yashji, as everyone called him, had come to be known for his romantic films with his chiffon-clad heroines and dashing heroes, but fact is he was always been a trend-setter and always a little ahead of the times, which is why Yash Raj Films turned into an industry force. It may have had inputs from his son Aditya Chopra, but the senior Mr Chopra’s business and creative faculties were razor-sharp.
Let’s not forget, he made some hard-hitting films like Dhool Ka Phool, Dharmaputra, Ittefaq and later Deewar, Trishul, Kala Patthar. To him goes the credit for the multi-starrer trend with the evergreen Waqt. Once his romantic films clicked, however, he switched tracks and after films like Kabhi Kabhie, Silsila, Chandni and Lamhe, made the youthful Dil To Pagal Hai and poignant Veer Zaara.
And even if it took him eight years to come up with that one last film, nobody could ever say, Yashji ka zamana chala gaya. Even after he has gone, he has left enough films, trends, stars, songs and emotions behind for film fans around the world to remember him by – a legacy that goes far beyond the formidable gates of his YRF Studios.
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Everyone calls him the King of Romance, but Yash Chopra has directed some of the most powerful and hard-hitting dramas in Hindi cinema's history, especially Deewaar and Trishul Shailesh Kapoor: Deewaar was his best!
Everyone calls him the King of Romance, but Yash Chopra has directed some of the most powerful and hard-hitting dramas in Hindi cinema’s history, especially Deewaar and Trishul. But his understanding of on-screen romance was leagues ahead of everyone else, making him stand out as a great director of romantic films. In the last 15 years, the romantic films in Hindi cinema have become more yuppie and synthetic. The soul that Yash Chopra brought to romance has faded away.
It’s almost certain that Jab Tak Hai Jaan will be the last of the classical romances we will ever get to see. He is the only director who has routinely had film festivals on television in his name. His company Yash Raj Films has also preserved his film library well, ensuring that his films are allowed only limited runs on television, and they are not telecast every other day, like many other films.I have been a huge Yash Chopra fan from a very early age. I grew up with Chandni, Lamhe and Darr. And I have always felt Deewaar is the best film Bollywood has given us. I hope Jab Tak Hai Jaan turns out to be the perfect swan song this true legend deserves.
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From Dhool Ka Phool to Jab Tak Hai Jain and several other megahits in between, Mr Chopra was India’s numero uno film-maker Yash Chopra: From humble beginnings to cinematic supremacy
By A Correspondent
Fifty-three years after he made his film debut with Dhool Ka Phool, 37 years after he directed Deewar – probably the most famous movie in any Indian language after Sholay – and barely a month after his 80th birthday was celebrated with the who’s who of Bollywood in attendance, Yash Chopra passed away in the city of Mumbai, his lady love for the last six decades.The man who came from pre-Partition Lahore with Rs 200 in his pocket and went on to make iconic movies like Kabhi Kabhi, Silsila, Lamhe, Kaala Patthar and Trishul succumbed to dengue fever on Sunday. Mr Chopra, widely credited with making Bollywood into an international brand, had to cancel a trip to the Swiss Alps for the filming of the last remaining song sequence in his upcoming film.
@Twitter
Just got the news that Yashji passed on. He was one of the giants of cinema. My deepest condolences to his family. We will all miss him. – @MadhuriDixit1Heartbreaking news Yash Chopra passes away. – @MaheshNBhatt
I’m in shock and numb, can’t believe the news, the man who immortalised love, Mr. Yash Chopra is no more. May his soul rest in peace. My deepest condolences to the family. – @akshaykumar
My mornings will never be the same. My learnings of life will never be the same. LOVE never be the same. And cinema will NEVER be the Same. – @AnupamPkher
I’m shocked & saddened by the loss of Hindi Cinema’s legend – Yash ji. romance in cinema will always be incomplete without u. RIPÂ – @mbhandarkar268
“The world called my cinema bold but I never thought of it as that. I just wanted to make different cinema,” Mr Chopra had told Shah Rukh Khan at his 80th birthday at his Yashraj Studios a month back
“Though he’s known for romance genre, he has been equally competent across genres. Because of his own literary depth, you never heard his characters speak bad language, grammatically wrong language; he had a level of aesthetics and he never compromised on that. With his love of language, lyrics, Urdu, he demanded a level of language and poetry in his lyrics and his films,” said Javed Akhtar, the co-script writer of Deewar, the movie that launched Amitabh Bachchan as a superstar.
Born in Lahore in 1932, Chopra began his career as an assistant director to IS Johar and his elder brother, BR Chopra. He has won several awards, including the Dadasaheb Phalke Award in 2001 and the Padma Bhushan in 2005 for his contributions towards Indian cinema. Born in 1932 in Lahore, now in Pakistan, Mr Chopra was favoured by leading Indian actors with his movies seen as a sure-fire way to become a hit with audiences.
The filmmaker proved his mettle with intensely emotional and tragic movies, many of which went on to become box-office blockbusters. Mr Chopra’s Bollywood career spanned five decades. His flamboyant style of filmmaking, movies filmed in exotic locales and mellifluous music became a hallmark, endearing him to filmgoers.
Chiffon sarees and the Swiss Alps are so synonymous with Mr Chopra’s style of filmmaking that Switzerland Tourism even offered visitors a guided tour of the places where the director filmed some of his most famous songs and scenes.
Riding on his success, Mr Chopra established Yash Raj Films, one of Bollywood’s biggest production houses, churning out at least three movies a year. In November, the film studio announced its foray into Hollywood, signing on actors such as Nicole Kidman and Jason Bateman for its overseas productions.
Mr Chopra also produced Indian cinema’s longest-running blockbuster, Dilwale Dulhania Le Jayenge (1995), which marked the debut of his son, Aditya, as director.
“I have never made romantic films. I have made films on human relations, and humans are complicated people,” he said at the event in September.
Jab Tak Hai Jaan, with Chopra at the helm for the last time, opens in cinemas in November, eight years after his last project, Veer-Zaara, a passionate tale of love across borders.
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The Anchor: Lakshmipathy Bhat on 4 reasons why Yash Chopra was such a marketing savvy craftsman
By Lakshmipathy Bhat

- Lakshmipathy Bhat
From Dhool ka Phool in 1959 to the as-yet-unreleased ‘Jab Tak Hai Jaan’ in 2012 as a director. From Daag in 1973 to Ek Tha Tiger in 2012 as a producer. Yash Chopra has given so many memorable films (and music) for almost three generations. He sure had his detractors but there’s no gainsaying the fact that he made a lasting impression on the industry and how the Indian film industry was seen by the outside world. He was seen as the ‘king of romance’ and his films were noted for the lavish production values.
Another admirable aspect of the man was his marketing savvy – not just in terms of making a profit from his films but about creating long term value. He and his son Aditya Chopra are credited with transforming YRF into a entertainment conglomerate – they ‘saw’ the future and adapted their business. Being at the helm of affairs of Yash Raj Films, he kept pace with changing trends in media consumption, adoption of new technologies and remained contemporary in mindset.
Much has already been written about his business savvy and the role of marketing in the success of Hum Tum, Dhoom 2, Chak De India and so many others. If I were to pick a few highlights from the way he chartered his business, they would be:Knowing where the puck is going to be: YRF and its various offerings seemed to be ahead of others in sensing a trend and quickly adapting to tap the potential. It was evident in setting up an integrated business of film production, distribution and studios. They also adapted to the changing landscape in entertainment – be it in the way media was consumed by the audience, emergence of a global market for Indian films, the importance of youth as an audience segment or the importance of focus and a marketing idea right at the time of conceiving a film (and not just post-film release publicity).
Segmenting the market with a relevant offer: setting up Y-Films to cater to the youth market and hiring ‘specialist’ professional talent to run it or tying with Walt Disney to bring animation films in Indian languages (never mind if the 1st attempt flopped)
Building long term value: setting up of YRF Home Entertainment & acquiring classic titles of BR Films and RK Films, YRF Music, YRF Television and exploring merchandising opportunities were about building on your assets and creating long term value
Staying contemporary: visibility in new media, adopting new technologies & platforms yet staying true to the ‘magic’ of movies were the hallmarks of YRF Films. Mobile & new media content, selling songs through iTunes many years ago or creating hype around the ‘un-named film’ were evidence of being ‘contemporary’ in my book. And it is not just lip service – all of their new media presence – be it on Google+, Blogger, YouTube or Twitter is robust and ‘alive’ with latest content. It is not a ‘social media ghost town’ – as is the case with even savvy FMCG marketers.
I have seen and enjoyed many of Yash Chopra’s creations – be it as Director or Producer or music from his films. Aside from an entertainer, he was a marketing savvy craftsman.
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Lakshmipathy Bhat has been a senior adperson having been Vice President with DraftFCB+Ulka in Bengaluru until recently. He is currently Director at CodeConclave, a company focused on creating branded mobile apps for clients. He also blogs on advertising and new media at Bhatnaturally.com.
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Pradyuman Maheshwari on why he’s going to do the trek to Powai for FICCI Frames 2012. 11 reasons why I am going to be @ Frames this year
By Pradyuman Maheshwari#1 This is my 11th FICCI Frames. Must say I had lost count of when the event was launched, except when I learnt yesterday that’s it’s the thirteenth edition of the event. If I remember right, I have missed out on just two years. So, couldn’t not make it this year.
#2 This is the only time I visit the the Marriott property at Powai. The Renaissance is a great hotel and I quite prefer it to other convention hotels like Taj Palace in Delhi or Leela at Gurgaon, but three days of the trek here are enough for the whole year!
#3 I can’t do without meeting my Frames friends. Yes, I don’t meet them for the rest of the year… these days I chat with some over Facebook or BBM, but nothing like meeting in the lobby at Frames.
#4 Star-gazing! Thanks to the fact that Yash Chopra is chairperson of the entertainment committee and now with Karan Johar as co-chair, one can’t not find the big stars around. Last year, we had Vidya Balan pre-Dirty Picture. Now, we have Vidya Balan post-Dirty Picture. Ooh, la, la!
#5 There is some serious discussion on digitization and with the presence of all stakeholders – the I&B secretary and the TRAI chairman, the key broadcasters and the distribution biggies, we couldn’t have had a better platform now that the sunset date in metro is a few weeks away
#6 I enjoy Uday Shankar’s keynotes. The industry couldn’t have asked for a better champion. Given that his group is also into films in the country and his own background in news and print, there are few who have a more well-rounded view.
#7 I am also looking forward to the session with all the legal eagles though I am unsure whether the time allotted will be sufficient for a reasonable discussion. Perhaps next year, there should be a day-long discussion with the law-wallahs.
#8 Even though MxMIndia is a media partner and there’s no denying the fact that Frames is the premier event of India’s M&E sector, I have also been critical of a few of the earlier editions. It would get boring and I have seen no real merit in some of the deliberations. I have found media captains snooze and wish I had taken pictures of them. But I see that there is an attempt to get some new names in.
#9 I really like Rajiv Makhni of NDTV and I’m going to try and attend all the sessions moderated by him. In fact I wonder he was only called for three of the sessions… why not all?
#10 Clinch deals, exchange cards and pleasantries and promise to meet. Now that I am in an entrepreneurial mode, all of this assumes much importance.
#11 And for the 11th reason why I am going to be at FICCI Frames this year: Be happy that you are part of the media and entertainment business. Okay, folks in other industry sectors may not think much of us and crib about our work – our newspapers, magazines, channels, films… whatever – but they can’t do without us.
The views expressed here are my own, and not necessarily those of MxMIndia.com and my colleagues.
