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Tag: Yardley London

  • TVC conceptualised by Contract

    Yardley London launches new campaign with Kriti Sanon

    By Our Staff

     

    Yardley London has launched a new TV commercial on its range of perfumes. In the TVC, actor Kriti Sanon is the voice of the brand. The commercial has been conceptualised by Contract Advertising.

     

    Said Manish Vyas, CEO, Wipro Yardley: “While Yardley has always been known for its fine floral fragrances, through this new range, we intend to bring affordability to the consumers who always inspire to use world class Yardley perfumes. We intend to democratize the usage of safe, branded and international quality perfumes and make it accessible to Indian masses.”

     

    Added Sagar Mahabaleshwarkar, CCO, Contract: “Our core insight was to drive home the fact that Yardley perfumes are more than just their exotic natural fragrances. The idea was to empower people in making a lasting impression while stepping up in the professional world and their daily lives, with renewed freshness.”

  • On the all-new range of Floral Essence Shower Gels

    Yardley London unveils new campaign

    By Our Staff

     

    Yardley, a British personal care brand specialising in cosmetics and fragrances, has launched its new commercial on its all-new range of Floral Essence Shower Gels.  The commercial has been conceptualised by Contract Advertising.

     

    Said Manish Vyas, CEO, Wipro Yardley: “While Yardley has always being known for its fine floral fragrances, through this new range of shower gel under Floral Essence sub brand, we intend to bring forth goodness of floral ingredients apart from the fragrance.”

     

    Added Ayan Chakraborty, General Manager, Contract Mumbai: “When you hear of a spa like experience, something that is invigorating and indulgent immediately comes to mind. This is the thought that we used to launch Yardley’s range of Floral Essence Shower Gels. The fragrance uplifts you instantly and the floral oils work on the skin. It is like being in a spa everyday.”