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Tag: Yardley India

  • Ropes in Kriti Sanon as brand ambassador

    Contract Advertising campaigns for Yardley

    By Our Staff

     

    Yardley has roped in Bollywood actor Kriti Sanon as its brand ambassador for its new campaign conceptualised by Contract Advertising, a part of the Wunderman Thompson Group and member of the WPP network.

     

    Said Manish Vyas, Business Head of Yardley India: “The brand takes pride in using the finest natural ingredients and exotic flowers from gardens of England across its portfolio. Keeping this in mind, we came up with the campaign thought of ‘nature like freshness’, highlighting what goes into Yardley fragrances that makes them distinct and desirable. As a part of relaunch, Yardley deodorants are now made of 90% naturally derived* ingredients and we are introducing 2 new fusion variants – Scottish Meadows and Spring Blossom. To bring this campaign alive, we partnered with Kriti Sanon, who epitomizes authenticity and is a true inspiration for the woman of today.”

     

    Added Ayan Chakraborty, General Manager, Contract Mumbai: “There is something magical about fresh flowers and their smell. They have a transformative effect on both mood & confidence. This is what we played up in the narrative since Yardley deodorants have natural floral fragrance that makes you feel fresh and confident.”

     

  • Ropes Genelia Deshmukh to share the perfect gift #MadeForAGentlemen this Valentine’s Day

    Yardley’s new campaign for V-Day

    By Our Staff

     

    Yardley has launched London’s Gentleman Classic Daily Wear Perfume as a Valentine’s Day Special. Actor Genelia Deshmukh will feature in the digital campaign – #GiftForMyGentlemen. The brand also roped in influencers Pria Beniwal and Sunakshi Grover to share the ideal gift for the man in their life.

    Said Manish Vyas, Vice President and Business Head of Yardley India: “The true hallmark of a Gentlemen is his definitive, awe-inspiring, chivalrous nature. This Valentine’s Day, as women look for the perfect gift to celebrate their timeless love for the gentlemen in their life, we at Yardley have the ideal gift – Yardley London’s Gentleman Classic Daily Wear Perfume. We are happy to associate with Geneila Deshmukh, who really values the Gentleman qualities of her husband and sees Yardley London’s Gentleman Daily wear perfumes to be the fitting gift for this Valentine. This campaign is an attempt by the brand to let consumers celebrate the timeless emotion of love by gifting timeless classic – Yardley London’s Gentleman Classic Daily Wear Perfume.”