MxMIndia

Tag: Yami Gautam

  • The store chain has associated with the best of brands to launch exclusive styles for this festive season

    Shoppers Stop ropes in Yami Gautam for Diwali

    By Our Staff

     

    Shoppers Stop, the leading omnichannel retail chain, has unveiled its Diwali campaign, Nayi Diwali Nayi Soch’ with actors Yami Gautam and Dhairya Karwa.

     

    Speaking on the campaign launch,  Shwetal Basu, Customer Care Associate and Chief Marketing and Communications Officer at Shoppers Stop said: “Diwali is not only a festival of lights; it is also a time to celebrate and pamper your loved ones with thoughtful gifts. Our Nayi Diwali, Nayi Soch campaign highlights this aspect of the festival, in a progressive manner. It is in line with our brand positioning, targeted to families that are traditional in values and progressive in their outlook. Gifts go a long way in expressing love and care for the person. Shoppers Stop is a gifting destination, where you find gifts for all occasions! Additionally, ace celebrities, Yami Gautam and Dhairya Karwa light up the film with their presence.”

     

     

  • Features Yami Gautam

    Taproot Dentsu conceptualises campaign for Urban Company

    By Our Staff

     

    Urban Company, formerly Urban Clap, has launched a campaign to introduce its new Roll-on waxing service.  The campaign features Yami Gautam and is conceptualized and executed by Taproot Dentsu for Urban Company Salon At Home.

     

    Speaking about the campaign, Arshad Shaikh, Creative Director, said: “The idea was to address the consumer’s woes when it comes to waxing via a conversation between two friends. A lot of women continue using their local or ordinary waxing methods despite the impact on skin. Through this film we wanted to point out that the problem is with the baddies in the ordinary wax that’s causing them skin allergies. But now there’s a better solution, which is the new Roll-on Wax by Urban Company.”

     

    Added Smit Shukla, VP, Marketing & Growth: “90% of women in India still use tin wax because they are unaware of any better options. Finding the appropriate variation for their skin type can be difficult, and as a result, many women end up with burns, redness, or rashes. By introducing Urban Company Roll-On Wax through this campaign, we are offering women a better waxing experience. Our latest offering is 100% Colophony free and has a temperature-controlled applicator. At Urban Company, it is our endeavour to always simplify things for our customers, and UC Roll-On’s superior waxing solution definitely delivers that.”

     

  • Launches ‘Choice Is Yours’ as a digital video commercial

    Blue Frog gets Yami Gautam for KAI India

    By Our Staff

    E-commerce personal care provider Kai India has launched its digital campaign ‘Choice is Yours’ with actor Yami Gautam. The campaign is conceived and executed by Blue Frog, Delhi and playback singer Shibani Kashyap has lent her voice to the DVC.

    Said Rajesh U Pandya, Managing Director, Kai India: “To the modern woman, the opportunity to make a choice is of utmost importance – whether it is about the subject she wants to study, or the way she wants to dress or the life she chooses for herself. The Kai India campaign essentially celebrates this idea of freedom and empowerment of women by offering her the choice of beauty and grooming products. A woman is beautiful always, we must respect her preference. Kai stands for care and superior quality of products that bears the hallmark of an 800-year legacy of fine craftsmanship. Our range of products for women cater to all that they need. Yami Gautam is not only a powerful actor but a well-known face across the country. With this association, KAI intends to communicate with every woman in the country and extend support towards her choices.”

     

     

  • She will be the face of the new communication campaign that will be launched around the festive season

    Groupe SEB India ropes in Yami Gautam as their brand ambassador

    By A Correspondent

     

    Groupe SEB India has roped in Yami Gautam as a brand ambassador for its popular home brands, Maharaja Whiteline. She will be the face of the new communication campaign that will be launched around the festive season.

     

    Commenting on the development, Kapil Agarwal, CEO, Groupe SEB said: “We are very happy to associate with Yami Gautam, who is in perfect resonance with Maharaja Whiteline, which is leading brand in mixer grinder segment. Our Brand values of being contemporary, energetic and innovative match her Spunk, elegance and grit perfectly.  I am sure this association will prove to be mutually valuable and satisfying.”