India Yamaha Motor (IYM) launched the version 4 of its flagship brand campaign, reinforcing its premium positioning in the Indian two-wheeler market. The campaign slogan – ‘Hear the Call Now’ is a progression of the previous one – ‘Have You Heard the Call?’ and targeted towards reaching out to new motorcycle riders who are coming of age, adding to their aspirations for Yamaha products.
Said Eishin Chihana, Chairman, Yamaha Motor India Group of Companies: “At Yamaha, we are extremely proud of extending the joy of motorcycling to Indian consumers through our impeccable product portfolio and immersive ownership experience over the years. We are streamlining our strategies to the unique needs of the youth of today. By introducing the 4th edition of ‘The Call of The Blue’ brand campaign, we are reinforcing our brand values by inspiring young afficionados to awaken the rider within them. We are confident that this new version will be a success and will help in strengthening our position in this dynamic market, while also differentiating us from others.”