MxMIndia

Tag: YAAP

  • The digital content company will be incharge of conceptualising, creating and amplifying content for the e-sports platform’s digital presence

    Mobile Premier League appoints Yaap as social media & content strategy agency

    By A Correspondent

     

    E-sports platform Mobile Premier League has appointed content company Yaap to help them take their digital presence to the next level. This will include the conceptualisation and development of communication across social media to strengthen their presence online.

     

    Said Abhishek Madhavan, SVP, Growth and Marketing, MPL: “With millions of followers across our social media platforms, we have partnered with Yaap to offer our followers a variety of engaging and informative content as we look to scale our social media presence even further. We are excited about having Yaap on board and look forward to working with them.”

     

    Added Manan Kapur, Partner, Yaap: “We are really excited to partner with MPL on this journey. Having observed the growth of the gaming industry over the years and the pioneering work that MPL has done, we’re really looking forward to working with a team that shares the same passion for great work as us. We’re looking forward to doing some great work soon.”

     

     

  • The digital content company has created this video as “an ode to the resilience of independent agencies”

    Yaap pays tribute to spirit of independent agencies

    By A Correspondent

     

    Digital content company Yaap has released a tribute to independent agencies and their workforce, “who have had to show immense strength and resilience in the face of adversity”.

     

    Said Manan Kapur, Partner at Yaap: “This has been a challenging time for our industry and it’s more important than ever that we come together and try to make the best of these testing times. This initiative is Yaap’s way of supporting the talented professionals who have lost their jobs by offering them the opportunity to come work with us. We want to show them that while Yaap may be a new home for them, they’re still in the same family – a family of passionate, like minded people from independent agencies.”

     

    This film was created in collaboration with KSlient Productions.

     

     

  • The narrative shows Priyanka Chopra experiencing different aspects of Assam with her close friend

    Priyanka professes her love for Assam, in second leg of tourism campaign

    By A Correspondent

     

    Assam Tourism (ATDC) has launched its latest ad film starring Priyanka Chopra, which has been conceived and produced by the YAAP-Crayons Advertising collaborative team. Building on the platform created last year, the film has been shot at various locations in Assam. The narrative shows Chopra experiencing different aspects of Assam with a friend.

     

    Said Rondeep Gogoi – ECD, Crayons Advertising: “While we shot in Assam for almost 10 days, we had just two days of Priyanka in Assam and a lot to cover. We had to identify locations where crowd management was possible. We also had to keep track of the travel time from one location to the other. So I had to pen down a script keeping all these in mind. But what worked in our favour was PC’s professionalism. She had flown New York-Delhi-Jorhat. But without a hint of jetlag, she embraced Assam for the next three days.”

     

    Added Shouvik Roy – Senior Partner, YAAP: “A successful 2017 film is always a tough act to follow. This film is about experiencing elements that go beyond Nature and Culture – It covers a wide array of tourist interests – such as golf, Brahmaputra river cruises and the majestic tea gardens. There has been a very positive growth trend in arrival tourists in Assam. This film promises to evoke a lot more interest among the seasoned travellers who will be compelled to see Assam differently – through Priyanka’s eyes.”

     

    The film has been directed by Lloyd Baptista, shot by cinematographer Sejal Shah and the producer is Anand Kumar of Fullmoon Productions.