Tag: XRBIA Developers Ltd

  • Xrbia undergoes brand revamp; unveils new identity

     

     

    Xrbia, one of the pioneering brands in the Indian affordable housing sector, unveiled the evolution of its brand identity, including a “modernised update to its iconic red logo and new strategy for branded communications and experiences”.

     

    “Our new visual identity reflects how Xrbia wants to be perceived in the future – as a real estate developer who is forward-thinking and a human-focused technology company. The new logo, symbol, colour palette and typeface will incorporate this strategy”, says Rahul Nahar, Founder, Xrbia Developers Ltd. Technology will be key in sustaining Xrbia’s goal of scaling to 100,000 homes per year, notes a communiqué.

     

  • O&M to handle creative mandate for Xrbia Developers

    By A Correspondent

     

    XRBIA Developers has awarded their creative mandate to Ogilvy and Mather with effect from April 2015.

     

    XRBIA Developers Ltd a unique housing brand established in the year 1996, is focused on building world-class cities that offers futuristic and sustainable housing solutions to every Indian. Promoted by Eiffel Group, XRBIA is headquartered in Pune – India with realty footprints spanning across Pune and Mumbai with over 6 million sq. ft. of existing development and 20 million sq. ft. of planned projects. The spends of the group is pegged at INR 80 crore for the current financial year

     

    Confirming the news, Rahul Nahar, Chairman and Managing Director, XRBIA Developers Ltd said, “Constant innovation and creative thinking have been the cornerstones of our value offerings and we found a perfect partner with Ogilvy & Mather as the extension of our creative team.”

     

    Kunal Jeswani

    Kunal Jeswani, CEO, Ogilvy & Mather, said “What excited me was the idea that they are bringing future ready homes to India.  Looking forward to this partnership.”

     

    XRBIA aims to provide sustainable housing solutions for every Indian and meet the need of infrastructural shortage by building 100 futuristic cities by 2030, out of which they have already announced the launch of 10 smart cities strategically located in value housing segment in the Mumbai Pune corridor.