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Tag: Xotik Frujus

  • It is titled ‘#JeeruInside #JeeruOutside’

    82.5 Communications and Xotik Frujus release new campaign for Jeeru

    By A Correspondent

     

    Jeeru, the Jeera Masala drink from the house of Xotik Frujus, has a new campaign conceived by by 82.5 Communications. It is titled ‘#JeeruInside #JeeruOutside’.

     

    Said Sumanto Chattopadhyay, Chairman and CCO, 82.5 Communications: “It’s wonderful when a brand gives you the opportunity to be whacky — in a relevant way, of course. We had fun creating this campaign. Fun that should lead to great results! Cheers to Jeeru! Cheers with Jeeru! Inside. And outside.”

     

    Added Kapil Arora, Co-Chairman and CEO, 82.5 Communications: “The monsoon always brings about mixed emotions. Some love the rains, others love to hate it. With this fun campaign, we wanted to reiterate, whatever your stance this monsoon – make the moment more refreshing, with Jeeru. Inside or outside.”

     

     

  • #LockdownWaaliMaa celebrates unexpected mothers

    Jeeru salutes the maternal instinct in adversity

    By A Correspondent

     

    Jeeru, a jeera-based drink from Xotik Frujus, has been engaging with consumers and fans on different digital platforms during the lockdown period. Starting Mother’s Day, Jeeru has launched a new campaign, #LockdownWaaliMaa celebrating unexpected mothers – people who are displaying their inherent maternal instincts and caring for others, during the lockdown.

     

    Speaking about the idea, Rajeev Sehgal, Chairman, Xotik Frujus said: “In these unprecedented times the positive thing we are seeing is people stepping up to help each other by being more caring in so many ways. There is no better caregiver than one’s mother and in these times of lockdown, all of us are embracing the qualities and strength of a mother. Taking inspiration from our daily lives, we decided to dedicate and give a refreshing salaam to our #LockdownWaliMaa. Happy Mother’s Day.”

     

    Added Sumanto Chattopadhyay, Chairman and CCO, 82.5 Communications: “What makes this film different is that it focuses not on ‘real’ mothers but their ‘stand-ins’. If all of us could provide a bit of ‘maternal affection’ to those around us in need of it, the world would be a sweeter place.”