MxMIndia

Tag: Xiaomi India

  • As its new brand ambassador

    Pankaj Tripathi supports Xiaomi smartphones

    By Our Staff

     

    Xiaomi India smartphone and smart TV brand, has roped in actor Pankaj Tripathi as the brand ambassador for its smartphone category. With focus on innovation, and user-centric design, Xiaomi has gained popularity among consumers.

     

    Welcoming the award-winning actor to the Xiaomi family, Anuj Sharma, Chief Marketing Officer, Xiaomi India said: ‘’We are thrilled to have Pankaj Tripathi as the newest member of the Xiaomi family. At Xiaomi, we have always been committed to delivering the best features at an honest price to empower our users with exceptional performance and lag-free usage. Pankaj Tripathi embodies the essence of our brand vision and his ability to strike a chord with the masses will help further cement our ambition of making technology accessible to all. We believe that Pankaj’s association with Xiaomi India will take our brand to new heights, and we are excited about this association.”

     

  • Showcases best-in-class features

    Lowe Lintas launches multi film campaign for Xiaomi Smart TV

    By Our Staff

     

    Xiaomi TV has launched a multi-film campaign conceptualised by Lowe Lintas Bangalore.

     

    Said Kris Lukose, Marketing Lead – TV, Xiaomi India: “Over the last four years, we at Xiaomi have been working relentlessly towards our commitment to make great smart TV technologies accessible to everyone. As a result, we’re the number one smart TV brand in the country today with huge prevalence across diverse consumer groups in India. We are proud to have played an instrumental role in driving Smart TV adoption in India by offering consumers a deep integration of hardware and software on all our devices.”

     

    Talking about the campaign, Sagar Kapoor, Chief Creative Officer, Lowe Lintas added: “In a world where people only look at the hardware features in a smart TV, what actually makes a TV a smart one is the software behind it. In this case, Xiaomi’s Patchwall software is the brain of the TV and its amazing features make it a truly smart TV. The clarity in the brief led us to crafting a campaign that was both simple yet engaging. While the stories are based on the features, we wanted to ensure the overall communication doesn’t become just functional. Hence the idea of the father son duo was cracked. This helped us package all the functional information in a fun storytelling format.”

     

  • It will be aired across television as well as social media platforms

    Xiaomi India launches new brand campaign to promote K20 Pro series

    By A Correspondent

     

    Xiaomi India also launched a new brand marketing campaign, True Master, promoting the Redmi K20 Pro.

     

    Addressing the new brand campaign, Anuj Sharma, Chief Marketing Officer, Xiaomi India, said: “We wanted to explore a unique approach beyond just the traditional smartphone ads that regularly feature camera or design at a surface level, and instead offers a powerful story element that resonates with our flagship product. Choosing a story with Tai chi theme was a conscious effort from our side to portray the exceptionally speedy performance of our flagship killer, Redmi K20 Pro, which displays a creative contradiction to the rather slower moves of the martial art form treading on a comical note. The story reflects our firm belief in the innovative technology and incredible specs of the device.”

     

    The campaign is a collaborative effort between the brand marketing team of Xiaomi and McCann Worldgroup’s MWG-TAG-Bangalore.

     

  • The campaign comprising of a film and outdoor campaign has been conceptualised by Ogilvy Bangalore

    Ogilvy creates new campaign for Mi A2

    By A Correspondent

     

    Xiaomi has launched its latest campaign for Mi A2 that showcases the features of this product in delivering the key selling point which is photos, especially in low light. It addresses how consumers face a common challenge of capturing great low light pictures which is a concern for most smartphone devices.  The campaign comprising a film and outdoor campaign has been conceptualised by Ogilvy Bangalore.

     

    Said Mahesh Gharat, Chief Creative Officer, Ogilvy South: “One look at the specs of the Mi A2, and one would realise that it clearly is the frontrunner when it comes to clicking great pictures in low light. Our challenge was to translate this benefit into a clutter-breaking and memorable piece of communication. We started with a simple life insight. People today are constantly clicking pictures. One doesn’t know when one’ll chance upon a magical moment that’s worthy of sharing on your timeline. These films exaggerate the fact that these moments are not going to wait for you because your phone camera is not good enough to click pictures in low light. The take out – with the Mi A2, you can be forever ready. Cinematic flair and a great track is what makes these TVCs sticky and unforgettable. And this was just the beginning of the campaign. There’s lots more to come.”

     

    Added Anuj Sharma, Chief Marketing Officer, Xiaomi India: “As a brand, we dedicate ourselves towards offering the best of consumer experience to our Mi Fans and customers across India. And our new campaign precisely highlights this aspect of our brand. As perfect moments don’t wait, Mi A2 ensures that our Mi Fans and customers never miss out on their perfect moments. And these moments live on as much cherished memories forever, no matter what the conditions are. This is only possible because of our commitment to providing the best of our innovative technology to all, and therefore we will continue to deliver the best.”

     

     

  • Announcement at Mi Pop Play event; marks Xiaomi’s move into offering value-added Internet services in India

    Xiaomi launches Mi Music & Mi Video in India

    By A Correspondent

     

    Xiaomi India has announced the launch of Mi Music and Mi Video at Mi Pop Play, marking Xiaomi’s move into offering value-added internet services for local users. Mi Music is Xiaomi’s pre-installed music app which offers an integrated music streaming service along with the ability to store offline music. Mi Video is Xiaomi’s pre-installed video app which provides integrated video streaming across platforms.

     

    Said Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India: “Xiaomi’s core belief lies in providing high-quality products with the best specs, at an honest pricing. We are able to do this because of our business model — we provide our  smartphones and other hardware at affordable pricing, aiming to monetize our MIUI Internet services in the long run. With the launch of these two apps Mi Music and Mi Video, we hope to serve millions of Xiaomi smartphone users with a better user experience through enhanced Internet services.”

     

    Neeraj Roy

    Speaking on the occasion, Neeraj Roy, Managing Director & CEO, Hungama Digital Media Entertainment Pvt. Ltd. Said: “We are delighted to launch Hungama Music on Mi Music. We are committed to delivering the best of content with unlimited playlists to the highly engaged Mi Fan community and with this launch we take our partnership with Xiaomi to the next level. In the coming months we will bring more exciting features including gamification and continue to build on the rich user experience.”

     

     

  • Releases the first ‘Tech Conversations with Dad’ video featuring Amol Parashar and Kumud Mishra in partnership with the brand

    Xiaomi partners TVF to launch its TV offerings

    By A Correspondent

     

    Xiaomi and The Viral Fever (TVF) have announced a strategic partnership for the recently launched range of Mi televisions. Under that, The Viral Fever’s library of videos and web-series will be available across all Mi TVs, bringing TVF’s short, medium and long-form original content on the TV platform.

     

    Speaking about the partnership, Karan Chaudhry, COO, The Viral Fever said: “Digital content is making new inroads into the audiences’ lives, and Xiaomi’s new offering is truly disruptive for the Indian market. TVF is the pioneer of premium digital content in the country and is very focused on innovative ideas to satisfy the needs of Indian youth. The MiTV4 offers a great internet TV experience and is loaded with great content that is not available on other TVs in its category and that too at an unbelievable price – that is bound to shake up the TV eco-system in India. We are excited to be among the first partners for MiTV4 and look forward to our audience enjoying TVF shows on MiTV4. To deepen our partnership, we have created a special episode of our popular series ‘Tech Conversations with Dad’ in association with Xiaomi. We are sure our audience will love it. We wish Xiaomi great success in this new endeavour.”

     

    Added Sudeep Sahu, Product Manager – MiTV, Xiaomi India: “Mi TV 4 is the thinnest LED TV in the world, boasting of an extremely slim design that measures only 4.9mm, with a frameless display design for a more immersive viewing experience. With our content first philosophy, we hope to bring each Mi LED TV user a unique experience with a personalised interface. All this and much more is possible with PatchWall inbuilt into the world’s thinnest LED TV. TVF has been synonymous with groundbreaking content for the digital medium and we are extremely proud to have brought them on-board with their high quality immersive content offerings for all our Mi Fans. We hope to build great properties together. Mi LED TV offers over 500,000 hours of content and TVF is a very important partner, sharing brand philosophies similar to Xiaomi in terms of disrupting industries.”

     

     

  • India is one of the company’s largest markets outside China and the fastest growing among international markets

    Lowe Lintas bags mandate for Xiaomi

    By A Correspondent

     

    Xiaomi India has appointed Lowe Lintas Bangalore to handle the creative mandate for the brand. Xiaomi.

     

    Speaking on this new business win, Raj Gupta, CEO, Lowe Lintas commented: “It is a proud privilege for us at Lowe Lintas to be chosen by Xiaomi, a brand that has such a huge fan following. We will strive to reinforce this love and get more consumers to fall in love with Xiaomi”

     

    Added a Xiaomi spokesperson: “Xiaomi is the No 1 smartphone brand in India. And what has helped us reach there is the constant innovation that is at the core of the brand. In just under three years, Xiaomi has won immense love and innumerable fans in this country. We now aim to establish our vision of ‘Innovation for everyone’ firmly and bring relevance through our products to every Indian. In Lowe Lintas, with its irrefutable experience and expertise in building lasting brands, we have found a perfect partner for the task at hand.”