MxMIndia

Tag: Xaxis Creative Studios

  • Xaxis claims 10-day pilot gets 2,000 responses, boosts intent to purchase

    Xaxis conversational ad campaign for Pizza Hut a hit with consumers

    By Our Staff

     

    Xaxis, GroupM’s Outcome Media Company, has announced that its voice-activated conversational ad campaign for Pizza Hut India has increased customer engagement by 8.29% over 2 weeks and led to a surge in order volumes. Note: MxMIndia has not verified this data claim and other data claims in this report.

     

    Xaxis Creative Studios (XCS) created voice-activated conversational ads, engaging listeners in a dialogue to drive awareness of Pizza Hut’s Buy One Get One (BOGO) offer. The interactive audio content generated more than 2,000 responses from 60,000 impressions during a 10-day pilot. XCS accessed advertising inventory on the Gaana music app and used voice-activated artificial intelligence (AI) advertising technology to help handle conversational elements. XCS also ran A/B tests to measure the effect of generic campaign creative elements vs. creative focused on dinnertime. The overall voice-engagement rate saw an 8.29% increase.

     

    Said Neha, Chief Marketing Officer, Pizza Hut India: “Pizza Hut has been at the forefront of experimenting with innovative marketing formats that resonate with our millennial-minded audience, and I am thrilled to see that our voice-activated BOGO campaign has received such an excellent response. Kudos to the Xaxis team for perfectly conceptualising and implementing it. I look forward to working with them on many more exciting projects going ahead.”

     

    Added Prasanth Kumar, CEO, GroupM South Asia: “Conversational ads are still in the nascent stage in India,” “Pizza Hut expressed its openness to leverage the expertise of Xaxis Creative Studios and use two-way conversational audio ads to reach its target audience. With conversational audio ads, there is an opportunity for brands to craft a targeted and personalized customer engagement strategy. The results of this campaign are proof that our insight-driven approach and expertise drive impactful and measurable outcomes for the client.”

     

  • XCS will help clients through outcome-focused designs and customised creatives

    Xaxis Creative to bring value to brands

    By Our Staff

     

    Xaxis has launched its programmatic creative services solution, Xaxis Creative Studios (XCS), in India. With full-service in-house creative capability, XCS team of designers, producers, developers, and animators will help clients develop and deliver more relevant, more engaging creative executions to drive greater programmatic performance and insights.

     

    Said Rita Sahajpaul, National Head of Product and Marketing Science, Xaxis India: “With the launch of Xaxis Creative Studios, Xaxis will be able to provide last-mile services to the clients and address a gap in the market in integrating creatives and media for digital ads. Digital media can be quite cluttered, and our focus is to bring innovative and engaging creative solutions which allow the brand messaging to stand-out and be effective in reaching the right audience,” adding: “The co-ordination of agencies, creatives, data and programmatic strategists is essential in exploring the diversity of the digital media to help companies boost brand awareness. Xaxis Creative Studios has been helping clients in Asia Pacific, North and Latin America drive meaningful creative impact with its suite of cross-channel solutions. We hope to bring the same capabilities to the Indian market to solve our clients’ unique business challenges and needs.”