MxMIndia

Tag: WYP Worldwide

  • Providing users with live, in-depth hyperlocal updates from all constituencies

    PublicVibe launches campaign for UP elections

    By Our Staff

     

    PublicVibe, the hyperlocal video news platform, has launched its first TV + digital campaign to cover the ongoing Uttar Pradesh elections. It will provide latest election coverage. A 15-second TV spot conceptualised by WYP Worldwide kickstarted the campaign.

     

    Said Samir Vora, Chief Marketing Officer, VerSe Innovation: “PublicVibe is powered by thousands of users who are passionate about the news and issues concerning their immediate areas. Leveraging the power of hyperlocal journalism, we are striving to capture and inform our users of the public sentiment that prevails in the Uttar Pradesh elections through live, in-depth updates directly from the ground.”

     

    Added Amit Akali, Chief Content Officer & Cofounder, WYP Worldwide: “It is not often when a product is so strong that a simple narrative brings to life the impact it has on people’s lives. The story weaved around a local chair maker, who will in his way, impact the hot seat everyone is fighting for, demonstrates the power of PublicVibe. It is also a testament of the effort the platform has taken to become truly hyperlocal. While only time will tell the election results but with PublicVibe people are being updated straight from the districts and by lanes of UP.”

     

  • The 70-second brand film showcases extraordinary realities of South Asia

    Zee5 Global celebrates South Asia in its new campaign

    By Our Staff

     

    Zee5 Global has launched its global brand campaign “Welcome to South Asia: Stories from our world”. The campaign gives a 360-degree ringside view into stories from India, Pakistan and Bangladesh. The 70 second campaign video was ideated and visualised by WYP Worldwide.

     

    Said Archana Anand, Chief Business Officer, Zee5 Global: “What we’ve done at Zee5 is quite unparalleled. We’ve taken the largest library of Indian content across languages and added in the largest library of Pakistani shows and Originals as also Bangladeshi Originals, and we are taking this across the entire globe. With a staggering 130,000 hours of content, Zee5 is today the only platform to bring the extraordinary realities of South Asia alive through even more extraordinary stories in a single destination, and that makes it the foremost platform for South Asian stories globally. It is this new South Asia narrative that we looked for the campaign to convey, and it captures that perfectly through visually stunning depictions of the music, cinematography, drama and more that make up the daily lives of people in South Asia.”

     

    Added Amit Akali, CCO and Co-Founder, Wondrlab: “Very rarely do we get to create a campaign that literally the world will see. What makes Zee5 stand apart for the international target audience is that it’s truly a reflection of our region – India, Pakistan, Bangladesh and has unique content and stories from our part of the world. All around the world, people are embracing content from outside of their geography, in fact, hungry for it. And because content is only a reflection of our reality, we have some truly unique stories to share. We wanted to bring out this uniqueness of the region, and does that of Zee5, with the aim of being the custodian of content from this part of the world. Which Zee5 truly is – if you see the bank of content from India, Pakistan and Bangladesh, it’s unparalleled.”