MxMIndia

Tag: WYP Brand Solutions

  • The mandate includes ATL, BTL, Digital, Social and Performance Marketing

    Future Generali gets WYP Brand Solutions as integrated agency

    By A Correspondent

     

    WYP Brand Solutions has been awarded a fully integrated creative mandate which includes ATL, BTL, Digital, Social and Performance Marketing for insurance firm Future Generali.

     

    Tejas Mehta

    Said Tejas Mehta, CEO, What’s Your Problem:“Though cluttered, the General Insurance category is under leveraged in our country. Thanks to multiple initiatives, the rise of online marketplaces, various other governing factors; category is poised for 15-20% growth.  Future Generali India Insurance with its challenger mindset and disruptive line up of products is perfectly placed to ride this wave. At WYP, we are always looking for opportunities to partner brands that are seeking disruptive solutions which help them solve unique problems and ways to overcome exciting challenges. We strongly believe disruption led by new age marketing is the key when it comes to challenger brands Thus we at WYP are thrilled to partner Team Future Generali.”

     

    Ruchika Varma

    On appointing WYP for the integrated marketing mandate, Future Generali’s Ruchika Varma, added: “We wanted a creative partner that will help us eliminate the monotony revolving around insurance messaging. The idea was to onboard a partner that could break down  complex products for the consumer and help drive category education, while at the same time create brand preference for Future Generali. With WYP, we found a partner who brought in a fresh approach which was in sync with the roadmap for the brand.”

     

     

  • The campaign comprises of a series of videos which portrays emotions and couples it with rationality

    Tanishq’s latest campaign celebrates goodness of gold

    By A Correspondent

     

    Tanishq has launched its latest campaign which highlights the #GoodnessOfTanishq and communicates the message that when you choose Tanishq, you choose gold that is enveloped with the blessings of every life it has touched.

     

    Conceptualised by WYP Brand Solutions, the campaign comprises of a series of videos which portrays emotions and couples it with rationality, thus bringing alive the concept of blessed gold or ‘Dua Ka Sona.’

     

    Speaking about the films, Deepika Tewari, Associate Vice President – Marketing, Jewellery Division at Titan Company Limited said: “The campaign ‘Dua Ka Sona’ is an attempt to highlight Tanishq’s relentless commitment to various entities– environment, karigars, women and girl child. Being in Indian market for over two decades and serving millions of customers, through this campaign we wanted to bring alive the blessings and love that is reflected in our jewellery by all the beautiful hands it touches. For us, making these ‘Goodness of Tanishq’ films and working on delivering the thought behind them has been an emotional journey and we are confident these videos create a sense of responsiveness to society as a whole.”

     

    Added Amit Akali, MD & CCO, WYP Brand Solutions- What’s Your Problem: “It’s an honour to create communication for an iconic brand, which has a deeper purpose to exist. Tanishq has not just been crafting jewellery but building the lives of Karigars, communities, future of destitute women, school and, a sustainable future too. So when we got the opportunity to bring alive everything this brand does, we went about it the classical way – actually visiting the factories and townships, speaking to the Karigars, employees, the school-going children of their workers, meeting & listening to the women they had empowered through their NGOs, witnessing their initiatives implemented for recycling water and using renewable energy, trying to understand the magnitude of what the brand did other than just make jewellery. We then realised what the brand meant when they said every piece of jewellery was ‘Truly Blessed’…and the creative wrote themselves.”

     

     

  • The exercise was to showcase a service allowing prospective couples to share a list of desired wedding gifts with their guests and receive the gifts they truly need

    What’s Your Problem creates activation-cum-digital film for Wedding Wishlist

    By A Correspondent

     

    Wedding Wishlist along with its creative agency WYP Brand Solutions launched its first digital film and content created out of an activation programme-cum-social experiment. It allows prospective couples to share a list of desired wedding gifts with their guests and receive the gifts they truly need.

     

    The concept evolved when Kanika Subbiah, CEO and Founder of Wedding Wishlist was conversing with one of her friends who was irritated with the pile of useless gifts she got at her wedding.“Every day in India, thousands of married couples receive unnecessary gifts at their nuptials. Most of these gifts join the recycle pile that every Indian home has or lie unused at the back of someone’s closet”, said Subbiah. To find a solution to this problem and bridge the gift divide, she launched the web portal Wedding Wishlist in February 2016.

     

    The social experiment that was carried out was a few scanner machines were placed at select weddings. At the entrance of the wedding venue, a security person requested guests to place their gifts in a ‘Wedding gift scanner’. These scanners were x-ray machines, the kind you see at airport security. These were manned by ‘Wedding Gift Inspectors’ who checked the quality of each gift and marked the gifts against the entering guests. When guests understood that their gifts were actually being checked for quality they were shocked. Some resisted the checking, most were surprised but relented, some found it rude. At which point the ‘Wedding Gift Inspectors’ revealed that this was all a joke, that they were actors and that there were hidden cameras capturing it all. They took the opportunity to explain to the guests that ‘Wedding Gift Scanners’ and ‘Gift Inspectors’ weren’t obviously the solution but ‘Wedding Wishlist’, which allowed couples to make a list of gifts that they needed and shared with their friends was great way out. This way guests could give couples gifts they actually needed and cherished. These reactions were captured on hidden cameras.A two and a half-minute film was made from the footage and released on social media. The film ending with the message and hashtag – There’s an easier way to avoid useless wedding gifts – #AvoidUselessWeddingGifts

     

    “This is not a typical ad film, it’s a social experiment and activation which doubles up as content and a digital video. And it makes the point in a very real yet entertaining way. Obviously, couples can’t employ ‘Gift Inspectors’ at their weddings to keep useless gifts away but they surely can register their wedding on wedding wishlist, select the gifts they want and share it with their friends. The wedding wishlist is a new but much needed concept in India. And therefore it was important that we introduced it in an attention grabbing way,” explained Amit Akali, Managing Director and Creative Head, What’s Your Problem in a press release.