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Tag: WYP Brand Solutions Pvt Ltd

  • Ruchita Zambre joins WYP Brand Solutions Pvt. Ltd. as Creative Director

    What’s Your Problem strengthens art team

    By A Correspondent

     

    WYP Brand Solutions has appointed Ruchita Zambre as Creative Director. Zambia has over 12 years of experience having worked with DDB Mudra and Law & Kenneth and last as ACD at Leo Burnett Mumbai. She’s handled various brands like P&G Rejoice, Whisper, General Mills – Pillsbury, Reliance, ITC Vivel, ITC Fiama, Times Now, Indian Terrain, Everyuth, Bombay Dyeing, Godrej Interio, Anchor, Fem, etc.

     

    Said Zambre:”I think all of us in our clan are now heading towards a singular objective of having a strong idea that can bring a change in human behaviour regardless of the medium. I am looking forward to being a part of this extremely enthusiastic team at WYP that believes in the same. Integration is not just a new jargon but definitely an upgrade from just advertising to delivering real brand solutions. I am looking forward to being part of a team, which can not only think medium agnostic but execute in every medium including digital, social media etc.”

     

    Added Amit Akali, Founder and CCO What’s Your Problem: “More and more people working in mainline advertising are realising that the future is in understanding the digital medium – only then can you deliver truly integrated advertising. Integration happens when one team can think and execute in every medium needed. Ruchita shares our beliefs and brings a really sharp sense of design and art direction, which in turn promises to add an edge to the work we do for our clients We welcome her on board and look forward to doing some great work together.”

     

  • WYP won the account nearly six months back and has been working behind the scenes for its launch since then

    ITC Foods signs on What’s Your Problem as Digital & Social AOR for Fabelle

    By A Correspondent

     

    What’s Your Problem has been signed on as Digital and Social AOR (Agency of Record)by ITC Foods for its recently announced, high-end luxury chocolate brand, Fabelle.

     

    What’s Your Problem (WYP Brand Solutions Pvt  Ltd) won the account nearly six months back and has been working behind the scenes for its launch since then. Said Amit Akali, Managing Partner and Creative Head: “Winning and launching Fabelle has been like a homecoming for me. I have been lucky to be involved in launching two other successful ITC Food Brands, namely Bingo and Yippee Noodles. And we are very confident the success will continue. We are extremely excited about Fabelle…  It helps that I am a chocoholic and ITC makes one of the finest chocolates in India.”

     

    Hammad Khan, Director – Technology and Servicing, What’s Your Problem added, “Fabelle being a super-luxury brand, a large part of the marketing is digital and experiential. Hence, our mandate has been beyond the typical social digital mandate. We are also working on exciting experiences like a responsive web-site, digital menu apps and video content for in-boutique digital screens. Every small touch point has to be an experience and every piece of content a piece of art.”