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Tag: Wynk Music

  • The track is available on Wynk Music and Airtel TV  

    Airtel collaborates with Sarod maestros for national anthem tribute

    By A Correspondent

     

    Airtel and noted Sarod player Ustad Amjad Ali Khan, supported by Amaan Ali Bangash and Ayaan Ali Bangash, have come together to create a special sarod rendition of the national anthem to honour the Independence Day which falls on August 15.

     

    The rendition created by the celebrated trio, is available exclusively on Airtel’s digital platforms – Wynk Music (track) and Airtel TV (video).

     

    Said Sameer Batra, CEO – Content & Apps, Bharti Airtel: “Music brings people together and what better way to celebrate the Independence Day than with this beautiful version of our National Anthem. It’s a privilege for us to partner a music titan like Ustad Amjad Ali Khan and we invite everyone to enjoy this beautiful track.”

     

     

  • Wynk Music is a carrier agnostic music application for mobile that offers an integrated mobile music experience with full track audio streaming, cache downloads, etc

    Airtel launches ‘WynkMusic’ TVC campaign

    Leading telco Bharti Airtel has rolled a new TVC campaign for its ‘Wynk Music’ application. Wynk Music is a carrier agnostic music application for mobile that offers an integrated mobile music experience with full track audio streaming, cache downloads, mp3 purchase, internet radio and caller ring back tone features.

     

    The TVC has been shot with a congregation of musicians and showcases the fact that music changes one’s mood, in an evocative manner. The film starts on a sombre note, with a college girl in a bad mood because of a fight she has had with her boyfriend. She starts the Wynk app on her phone and realises that she has taken centrestage in a large auditorium filled to the brim with musicians of all genres and languages. As she swipes from one song to another on Wynk, a motley group somewhere in the crowd livens up and delivers the chosen number. The wide range of genres available on Wynk are reflected in the colourful melting pot of artists in the auditorium. Each artist is jostling for space and an opportunity to play his piece and impress the girl. The film ends on a musical high, with the girl grooving to a number she starts air-guitaring with. She throws herself at the crowd, completely lost in her music.

     

    The campaign team

    Creative agency: – Taproot

    Director: – Ram Madhwani

    Music: – Sameeruddin

    Production: – Equinox Films

    Media Agency: – Madison

    Date of release: – 19thDecember 2014