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Tag: WWE India

  • Srivastava will lead WWE's strategic business initiatives and day-to-day operations in India

    Sheetesh Srivastava appointed GM at WWE India

    By A Correspondent

     

    Sheetesh Srivastava

    WWE announced the appointment of Sheetesh Srivastava as Vice President and General Manager, WWE India. Srivastava will lead WWE’s strategic business initiatives and day-to-day operations in India and work with partners across all of WWE’s lines of business, including television, live events, marketing, sponsorship, new media, licensing and merchandising. He will report to Ed Wells, WWE Executive Vice President, International.

     

    “India is key to the global growth of WWE, and we are confident Sheetesh will successfully help develop our brand and business in this critically important country,” said Wells. “WWE is committed to expanding its presence in India, and we are pleased to welcome Sheetesh to further our efforts in the market.”

     

    India represents WWE’s single largest regional contribution to the brand’s massive social media community of 750 million followers globally. To increase engagement with fans in India, WWE recently launched WWEShop.in, the company’s first-ever local, e-commerce experience in India. Srivastava joins WWE from The Walt Disney Company in India, where he most recently led business development for Disney Media Networks, overseeing branded content creation, distribution, marketing and syndication. Earlier in his career, he held senior management roles at Reliance Broadcast Network, The Times of India Group, and Frito Lay India.

     

  • He will report to Ed Wells, WWE Senior Vice President and Managing Director, International

    Joji George to helm reigns for WWE in India

    By A Correspondent

     

    WWE has announced the appointment of Joji George as Vice President and General Manager, WWE India.

     

    George is a seasoned executive with more than 15 years of experience in global media, broadcasting, entertainment, digital and live events having held positions with brands including Percept, Astro and Yahoo!. He will report to Ed Wells, WWE Senior Vice President and Managing Director, International.

     

    George’s appointment precedes the return of WWE live events to New Delhi on Friday, 15 January and Saturday, 16 January, and follows the launch of WWE Network in the market last November.

     

    “Joji is a talented professional with immense experience in leadership roles at global media and entertainment brands,” said Wells. “India is a key market for WWE, and we are delighted to welcome Joji to lead the ongoing growth of our business here.”

     

    “I am incredibly excited to be joining WWE as we take our unique family-friendly entertainment to current and new fans in India, bringing them closer to their WWE heroes than ever before,” said George.

     

    George most recently served as Managing Director of UBM India following his role as Chief Executive Officer of Percept Sports and Entertainment.

     

    George was also Executive Vice President at the Global Brand Forum, and Brand Director and Program Marketing Director at Astro (Astro All Asia Networks Plc), the leading integrated cross-media company based in Malaysia.