By Our Staff
Wunderman Thompson has launched Fund Femme, a new global database of women and non-binary owned businesses, to help tackle the gender inequality in the economy. A core part of the platform’s mission is to celebrate and promote femme founders, tell their stories and establish support networks for business owners via an editorial hub on the website and designated Instagram @FundFemme.
Said Oriel Irvine Wells, Co-Founder of Fund Femme and Copywriter at Wunderman Thompson UK: “Our economy does not represent us, and that needs to change. By giving businesses owned by women and non-binary people a platform, we hope to make people more aware of the many amazing founders out there who are often overlooked. By thinking more about who we support when we spend our money and changing our shopping habits to reflect this, we can create genuine, long-lasting change and bring our economy back into balance.”