MxMIndia

Tag: Wunderman Thompson Mumbai

  • To boost marketing and digital ecosystem

    WT appoints Richa Dholi as VP, Strategy Planning

    By Our Staff

     

    Wunderman Thompson India has appointed  Richa Dholi as Vice President, Strategy Planning. Based in Mumbai, Dholi will be the strategy lead on Wunderman Thompson India’s Unilever brands, lending her extensive experience in the marketing and digital ecosystem to the businesses.

     

    A planner at heart and a writer by passion, Dholi has honed her strategic thinking and critical insights working with leading FMCG and lifestyle brands at Capgemini, Ogilvy, Lowe, McCann and most recently at India’s very own Twitter, Koo.

     

    Commenting on Dholi’s appointment, Anurag Tandon, Managing Partner, Wunderman Thompson Mumbai, said: “In the post pandemic world, consumers engage very differently with brands. We need to constantly recalibrate our thinking and creatively innovate to be ahead of the curve in terms of brand engagement and customer experience. With Richa on board, we get the right blend of understanding business and strategy. We are excited to have her as part of our team and wish her the very best in her new role.”

     

  • To strengthen its accelerated growth path of creative transformation

    Wunderman Thompson bolsters Mumbai team with senior hires

    By Our Staff

     

    Wunderman Thompson India has appoints 2 senior hires, Rakesh Varma and Abhay Godbole at its Mumbai office. The new hires come at a time when the agency has embarked on an accelerated growth path of creative transformation with a continued focus on driving relevance and scale, inspiring growth for its clients.

     

    Varma joins as Vice President & Executive Business Director and Godbole returns to the agency for a second innings as Vice President & Client Servicing Director.

     

    Commenting on the new appointments, Anurag Tandon, Managing Partner, Wunderman Thompson Mumbai, said: “As we continue to diversify our client roster and grow our talent base, it was critical for us to have the right hands on deck. Rakesh and Abhay bring with them extensive experience and domain knowledge that will propel us to drive growth in key industry domains and deliver the best outcomes for our clients. Both our senior hires have an impressive track record of building strong consumer brands and I am looking forward to scaling new heights with our client partners.”

     

  • Creates TVC for Jumbo Fast Card spiral shaped paper-based mosquito repellent

    Wunderman Thompson backs Goodknight

    By Our Staff

     

    Goodknight, household insecticide brand, from the house of Godrej Consumer Products Limited, unveiled a TVC campaign for Goodknight Jumbo Fast Card, a spiral-shaped paper-based mosquito repellent.

     

    Commenting on the TVC, Somasree Bose Awasthi, Chief Marketing Officer, Godrej Consumer Products Ltd (GCPL), said: “As the leader in the household insecticides category, Goodknight is committed to innovating and providing effective yet safe solutions at an affordable price point. With this TVC campaign, we want to emphasize that the moments spent with family are the ones that truly matter, and they don’t need interruption especially from mosquitoes. Goodknight Jumbo Fast Card vouches to protect families so that these special moments are cherished. Goodknight Jumbo Fast Card with its fast action instantly provides relief from disease-causing mosquitoes for a longer time.”

     

    Added Priya Pardiwalla and Steve Mathias, VPs and ECDs, Wunderman Thompson Mumbai, added: “The film is based on the insight that evenings are a time when we all come back home from work. A time to bond with families and play with our kids. But evenings are also a time when maximum mosquitoes enter our homes. Most of the solutions used in the evening don’t last long. The idea was focused on bringing alive a fun-filled evening between a dad and his daughter. And how Goodknight Jumbo Fast Card’s 4-hour long effect doesn’t let mosquitoes spoil their fun.”

     

     

  • Reuniting 'The Lost Daughters' of India with their families

    Wunderman Thompson collaborates with NGO Sanlaap

    By Our Staff

     

    Wunderman Thompson India has collaborated with Sanlaap, a Kolkata-based NGO that rescues and rehabilitates sex trafficking survivors, to create ‘The Lost Daughters’ activation during Durga Puja.

     

    Said Pinaki Ranjan Sinha, Executive Director, Sanlaap: “Sanlaap in their long-standing of thirty years has rescued many young girls and women who have been victims of sex trafficking. Due to social stigma, many are refused to be accepted by their families. Through ‘The Lost Daughters’ project, we would like to spread awareness and reach out to the maximum number of people. We want everyone to welcome their daughters as they would welcome the Goddess.”

     

    Added Chandni Kapur, AVP and Senior Creative Director, Wunderman Thompson Mumbai: “If the horrors of sex trafficking are not bad enough, here are girls whose traumas become uglier after being rescued. This is a conversation we must be having as a society. This is our attempt to raise awareness about the issue to help more daughters come back home with dignity.”

     

  • Available in four variants with a non-sticky formulation

    WT unveils new range of Everyuth body lotions

    By Our Staff

     

    Skincare brand Everyuth Naturals has launched new range of body lotion with a maiden TVC campaign conceptualised by Wunderman Thompson.

     

    Commenting on the launch, the CEO of Zydus Wellness, Tarun Arora, said: “Everyuth Naturals is among the top facial skin cleansing brands in the country and a leader in the face scrubs and face masks segment. We are happy to extend our expertise in providing effective skincare leveraging natural ingredients in the new segment of Body Lotions. Everyuth Naturals now embarks on an exciting new phase where it has the scope to become a more holistic skincare brand.”

     

    Added Samarth Shrivastava, Senior Vice President & Executive Business Director, Wunderman Thompson Mumbai: “While conducting extensive consumer immersions, we came across two critical insights – unlike popular belief dry skin is not just a winter-only problem and second the young girls are peeved with the inadequacy of the current lotions that are usually either sticky or ineffective. The campaign brings alive the youthful and happy vibe of the brand that is refreshingly different in the clutter of category communication.”

     

  • The campaign has been conceptualised by Wunderman Thompson

    Kareena features in new Goodknight film

    By Our Staff

     

    Goodknight has partnered with Kareena Kapoor Khan for a new digital film to create awareness around mosquito-borne diseases like malaria and dengue. The film was showcased for the first time on Kareena’s Instagram account. Conceptualised by Wunderman Thompson Mumbai, the film features the actor in her original avatar- being concerned about her kids.

     

    Commenting on this collaboration, Sunil Kataria CEO – India and SAARC, Godrej Consumer Products Limited, said: “We are pleased to collaborate with Kareena Kapoor Khan for this awareness driven piece of communication which is credible and effective. Mosquito-borne diseases are currently surging across the country and what people don’t realise is that even one mosquito can be a threat to the family’s heath. Through this film, our intent is to reach out the masses across target groups and create awareness. Simultaneously highlight how Goodknight Gold Flash can help and empower households against mosquitoes. Apart from being one of India’s most followed and revered celebrity, Kareena symbolizes a commitment to ensure her family is healthy and protected. As a brand, we too share similar vision to ensure happy moments of families are protected uninterrupted.”

     

    Commenting on the film concept, Steve Priya, VPs & Executive Creative Directors, Wunderman Thompson Mumbai, added: “We’re all constantly aware of the invisible threat outside. And we will take every single precaution to stay protected for quite some time to come. But we forget that inside our homes too there’s a threat that’s constantly hiding. The dengue causing mosquito. And we may not even be able to spot it.We collaborated with one of India’s most loved and famous mom to create awareness and share our message of protection. To make sure that every home stays truly safe by switching on Goodknight every day.”

     

  • Assures 4 dot mosquito protection for kids

    Good Knight rolls out new digital film

    By Our Staff

     

    Goodknight launched a new digital film for Goodknight Fabric Roll-On. The film is conceptualised by Wunderman Thompson Mumbai.

    Said Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL): “As normalcy is returning, kids have started to go out to play with all necessary precautions of masks, sanitizers etc. Parents have also said that kids are also more aware and responsible about the situation when they step out. However, the threat is not just about COVID; it is about any disease that you can be exposed to when you are playing outside, particularly mosquito-borne diseases during this season change. Through this digital film, we want to position Goodknight Fabric Roll-on as a must-have precaution and reiterate it is to be used before sending kids out so that they safe from mosquitoes. Just like it is important to use a mask and sanitizer outdoors, it is also important to use Fabric Roll-on against the threat of mosquitoes and mosquito-borne diseases.”

    Added Steve Priya, VPs and Executive Creative Directors at Wunderman Thompson Mumbai: “There is no one more happier than children, that the world is returning back to normalcy. Kids everywhere are thrilled that they can finally step out and play once again. Of course moms are being extra careful by making sure that kids wear masks, carry hand sanitisers and maintain social distancing. But to be fully protected outside, it’s equally important to maintain social distancing even from mosquitoes that spread dengue and malaria.  We want to make using Goodknight Fabric Roll On an essential habit, so kids can always step out and play truly fearlessly!”

     

     

  • The TVC is conceptualised by Wunderman Thompson, Mumbai

    Godrej Ezee unveils new TVC

    By A Correspondent

     

    Godrej Ezee unveiled a new TVC conceptualised by Wunderman Thompson, Mumbai.

     

    Said Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL): “Godrej Ezee has always stood for gentle cleaning and caring of winter wear. With this new TVC, we wish to reinforce that the texture of winter wear is different and more delicate from regular clothes. Hence, usage of Ezee is a must to achieve that special care and cleansing for them, without damaging the delicate fibre.”

     

    Added Steve Priya, VPs and Executive Creative Directors, Wunderman Thompson Mumbai: “While you use the appropriate winter specialists when it comes to skincare or appliances or the clothes you wear, why make a compromise while choosing the right detergent for your woolens?  Ezee unlike others is a true specialist without which your woolens will be unprepared for the winter!”

     

     

  • The TVC will be aired in seven languages and will be amplified further on digital and social media

    Sugarlite highlights benefits of giving up on sugar in latest ad film

    By A Correspondent

     

    Zydus Wellness has launched its latest ad film titled, ‘Sugar Badlo, Health Badlo’ for its premium sugar brand, Sugarlite. Launched in 2019, Sugarlite is a natural sugar which delivers 50 per cent less calories than regular sugar for the same sweetness.

     

    Said Tarun Arora, CEO, Zydus Wellness Ltd: “With changing consumer demand and trends, Zydus Wellness has always offered solutions that enable consumers to make better choices and embrace a healthier lifestyle, and been a pioneer at doing so. Currently, the sugar space in India needs to be redefined given that the audience is increasingly becoming health-conscious and regular sugar being the root cause of various health problems. With sugar being an inevitable ingredient in Indian households, our priority is to support efforts to reduce the regular sugar consumption and provide a healthier sugar option with fewer calories without compromising on the taste.”

     

    Conceptualised by Wunderman Thompson, the TVC has a light-hearted take on the relationship between an Indian couple and their on-going concerns around health, especially weight. The film showcases Sugarlite as a versatile product that is used by homemakers who are the gatekeepers of good health for families.

     

    Added Samarth Shrivastava, Sr. VP & Executive Business Director, Wunderman Thompson Mumbai: “In last couple of years there has been a steady shift towards healthier alternatives in the food category. We tried to capture that shift in consumer belief and their values around food choices through this TVC. Sugarlite is like a magical wand for modern homemakers, it empowers them to take care of health and wellness of their family without compromising on taste.”

     

    The TVC will be aired in seven languages and will be amplified further on digital and social media.

     

     

  • The campaign emphasises on Go Cheese being a common ingredient in everyday edibles

    Parag Milk Foods unfolds cheese story in latest ad film

    By A Correspondent

     

    Parag Milk Foods announced the launch of a new GO Cheese campaign, #HarTastyCheezMeinGOCheese. The TVC narrates a story of cheese lovers enjoying the delightful and happy moments with the type of cheese that suits their palate.

     

    Commenting on the launch of the new campaign, Akshali Shah, Senior VP, Strategy, Sales & Marketing, Parag Milk Foods said: “Go Cheese is India’s second-largest cheese brand. We understand our consumers’ taste preference and therefore we have innovated over 60+ cheese variants. We are the largest suppliers of cheese to major QSR (Quick Service Restaurants) and through this TVC, we are just starting to create conversations on Go Cheese being the common ingredient in all your favourite tasty snacks. We are confident that the campaign will resonate well with all food lovers.”

     

    Commenting on this, Samarth Srivastava, Senior VP & EBD and Hanoz Mogrelia, Senior VP & ECD, Wunderman Thompson Mumbai said: “We deliberately chose three different generations consuming delicious food in three different scenarios… so that the main idea landed better when it was revealed that all three were consuming Go Cheese. We had a super clear brief and we have tried to make the film interesting. If there is one thing we want people to relate to after being exposed to this TVC, it is to know that there is #HarTastyCheezMeinGOCheese.”

     

     

  • The campaign emphasises on Go Cheese being a common ingredient in everyday edibles

    Parag Milk Foods unveils latest ad film for Go Cheese

    By A Correspondent

     

    Parag Milk Foods launched its latest ad film for Go Cheese titled, #HarTastyCheezMeinGOCheese. The TVC narrates a story of cheese lovers enjoying the delightful and happy moments with the type of cheese that suits their palate.

     

    Commenting on the launch of the new campaign, Akshali Shah, Senior VP, Strategy, Sales & Marketing, Parag Milk Foods Ltd. said:  “Go Cheese is India’s 2nd largest cheese brand. We understand our consumers’ taste preference and therefore we have innovated over 60+ cheese variants. We are the largest suppliers of cheese to major QSR (Quick Service Restaurants) and through this TVC, we are just starting to create conversations on Go Cheese being the common ingredient in all your favourite tasty snacks. We are confident that the campaign will resonate well with all food lovers.”

     

    Said Samarth Srivastava, Senior VP & EBD and Hanoz Mogrelia, Senior VP & ECD, Wunderman Thompson Mumbai: “We deliberately chose three different generations consuming delicious food in three different scenarios… so that the main idea landed better when it was revealed that all three were consuming Go Cheese. We had a super clear brief and we have tried to make the film interesting. If there is one thing we want people to relate to after being exposed to this TVC, it is to know that there is #HarTastyCheezMeinGOCheese.”