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Tag: Wunderman Thompson Kolkata

  • This is the second time agency has conceptualised a campaign for ONN

    WT Kolkata creates new film for casual wear brand ONN

    By Our Staff

     

    ONN, a casual wear brand from Lux Industries Limited, has launched its new campaign for polos & tees, created by Wunderman Thompson Kolkata. This is the second time in three years that WT Kolkata has conceptualised a campaign for ONN, driven by a couple of TVCs and supported by OOH.

     

    The campaign reinforces the brand’s positioning of complete comfort. Shot in Bucharest, Romania, the international location and cast lend a global angle to the brand and add to its aspiration quotient.

     

    Commenting on the campaign, Saket Todi, Executive Director, Lux Industries Ltd., said: “We always wanted to project the brand as youthful and footloose. We know that to enter the consideration set of our target audience and be preferred by them over other brands in this segment, we had to strike the right balance between premium imagery and easy accessibility. We have kept the brand aspirational and the pricing within reach. The primary objective was to get noticed again after a gap of three years. Which is why, we went ahead with advertising themes, locations and cast which have the potential to grab eyeballs.”

     

    Added Arjun Mukherjee, VP & Senior ECD, Wunderman Thompson, Kolkata: “The biggest challenge was to tell an interesting story with a twist in 20 seconds. That’s why we thought of scripts with minimum or zero dialogue which would establish the product positioning without impeding the pace of the storyline. Similar to our previous films for ONN, international settings and actors have been used to amplify the aspiration levels.”

     

     

  • It tells the story of an LGBTQIA+ individual, shunned by society but who is accepted by colleagues

    Wunderman Thompson Kolkata’s film for Tata Steel

    By Our Staff

     

    We received this update from Wunderman Thompson Kolkata on a new film it has conceptualized for Tata Steel called Raahi. It tells the story of an LGBTQIA+ individual, shunned by society but who is accepted by colleagues.

     

    Commenting on the film, Jaya Singh Panda, Chief Diversity Officer, Tata Steel Ltd., said, “As a company, our objective has always been to drive diversity and build a benchmark workplace. The inclusion of LGBTQIA+ people in the Tata Steel workforce is a step in that direction. The film urges us to accept everyone and create an inclusive workplace where equal opportunity is provided to all.”

     

    Commenting on the film, Animesh Roy, Chief Services & Solutions – Tata Pravesh, Tata Steel Ltd added: “Tata Pravesh has always stimulated people, making them think about issues that impact society. The film is the latest addition to a series of communications from the brand over the years which attempt to open the doors of our mind. It prompts us to ensure our LGBTQIA+ co-workers feel that we care, urging us to be empathetic and supportive.”

     

    Commenting on the creative concept, Arjun Mukherjee, VP & Senior ECD, Wunderman Thompson, Kolkata, said, “We need to be sensitive towards our LGBTQIA+ co-workers and make them feel welcome at the workplace. This film encourages us to make them feel at home as our colleagues. It teaches us to build relationships based on love and respect, regardless of gender, so that no one ever walks alone.”

  • The account was won via a multi-agency pitch

    Wunderman Thompson bags mandate for Alcove Realty

    By A Correspondent

     

    Alcove Realty has handed its creative duties to Wunderman Thompson, Kolkata.

     

    Said Aakriti Shroff, Director Branding and Communication, Alcove Realty: “We were seeking to partner with an agency that would not only be responsible for communication development but also walk alongside us with strategic inputs on the brand. Wunderman Thompson came across as the best fit in the city.”

     

    Added Vijay Jacob Parakkal, Senior VP and Managing Partner, Wunderman Thompson Kolkata: “Alcove Realty is one of the leading players in the country with several unique and exciting projects. We are looking forward to partnering them and creating some good work that these projects truly deserve.”