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Tag: Wunderman Thompson Group

  • As new Chief Digital Officer

    Wunderman Thompson South Asia appoints Harsh Shah

    By Our Staff

     

    Harsh Shah
    Harsh Shah

    Harsh Shah has been appointed as Chief Digital Officer at Wunderman Thompson South Asia. In his new role, he will be responsible for accelerating the digital transformation of the Wunderman Thompson Group, and working with all of its agencies across Creative, Communication, Tech, Health and Commerce to deliver an integrated solution to all clients across the Group.

     

    Based out of Mumbai, Shah will report directly to Shams Jasani, Chief Executive Officer, Wunderman Thompson South Asia.

     

    Commenting on Shah’s appointment, Shams Jasani said: “We are Delighted to welcome Harsh to the Wunderman Thompson Family. He brings in a wealth of experience across Digital, Technology and Commerce. Our work at Wunderman Thompson harnesses the power of creative, technology, and Commerce to drive unprecedented growth for some of the world’s biggest brands. We are glad to have Harsh onboard at a critical juncture when we are keenly looking at offering end-to-end capabilities to our clients at scale.”

     

  • With the tagline 'Bano Khud Se Behetar'

    Contract unveils campaign for Lupin’s Be One energy capsules

    By Our Staff

     

    Lupin, global pharmaceutical company, unveiled a campaign to launch ‘Be One’ Ayurvedic Energy and Immunity capsules. Conceptualised by Contract Advertising, a part of the Wunderman Thompson Group and member of the WPP network, the film features Hrithik Roshan. The tagli

     

    This is the thought behind the #BanoKhudSeBehetar campaign launched for Lupin’s Ayurvedic Energy and Immunity capsules.

     

    Speaking on this, Anil Kaushal, Head OTC Business, Lupin, said: “In today’s highly demanding times, a product like Be One is only increasing in relevance. The consumer today, is looking to constantly better themselves and this is where Be One comes in as a motivator to ensure they have the energy and health needed in this journey.”

     

    Added Supratik Sengupta, Head of Marketing, Consumer Healthcare, Lupin: “This campaign was born out of the consumer desire of constant improvement by competing with one’s own self as opposed to others. The film acts as a nudge to the audience to challenge themselves and go beyond their comfort zone, while the product plays the role of the dependable partner.”

     

    Said Sagar Mahabaleshwarkar, Chief Creative Officer, Contract Advertising: “The creative challenge was to tell a story of someone trying to better himself, especially when that someone happened to be Hrithik Roshan. So, we tried to magnify the conflicts that reside within us every day. That was the creative jump off.”

     

  • Ropes in Kriti Sanon as brand ambassador

    Contract Advertising campaigns for Yardley

    By Our Staff

     

    Yardley has roped in Bollywood actor Kriti Sanon as its brand ambassador for its new campaign conceptualised by Contract Advertising, a part of the Wunderman Thompson Group and member of the WPP network.

     

    Said Manish Vyas, Business Head of Yardley India: “The brand takes pride in using the finest natural ingredients and exotic flowers from gardens of England across its portfolio. Keeping this in mind, we came up with the campaign thought of ‘nature like freshness’, highlighting what goes into Yardley fragrances that makes them distinct and desirable. As a part of relaunch, Yardley deodorants are now made of 90% naturally derived* ingredients and we are introducing 2 new fusion variants – Scottish Meadows and Spring Blossom. To bring this campaign alive, we partnered with Kriti Sanon, who epitomizes authenticity and is a true inspiration for the woman of today.”

     

    Added Ayan Chakraborty, General Manager, Contract Mumbai: “There is something magical about fresh flowers and their smell. They have a transformative effect on both mood & confidence. This is what we played up in the narrative since Yardley deodorants have natural floral fragrance that makes you feel fresh and confident.”