By A Correspondent
Tealium, the customer data firm, has announced a partnership with Wunderman Thompson to integrate its Audience Stream CDP as the Profile Streaming Engine for its Customer Cloud.
Said Jacques van Niekerk, CEO of Wunderman Thompson Data: “We’re excited to partner with Tealium because the technology allows us to update and syndicate consumer profiles in real time across the Adtech ecosystems, empowering our clients to deploy powerful experiences for their customers. With Tealium, our Customer Cloud is able to connect to the browser, ingest signals, identify the customer, update their profile, and act on this information with just the right content for the micro-moment, all within milliseconds.”
Added Mike Anderson, Founder and CTO of Tealium: “Wunderman Thompson is on the cutting edge of data-driven engagement, so we are proud to serve as the customer data orchestration layer enabling relevant, personalised experiences for their clients. We look forward to seeing the impact our integration makes with Wunderman Thompson’s Customer Cloud and how that ultimately helps Wunderman Thompson clients deliver incredible customer experiences.”