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Tag: Wrogn

  • Official Animal Planet X WROGN merchandise will be available in retail stores and online

    Virat Kohli’s Wrogn joins hands with Animal Planet

    By A Correspondent

     

    USPL’s apparel line Wrogn, in association with wildlife channel Animal Planet, has launched a new collection – Animal Planet X Wrogn. Conceptualised by Black White Orange, Animal Planet’s licensing arm, each style in the range portrays an endangered animal including the Tiger, Sea Turtle, Gorilla, Sumatran Elephant and Panda, amongst others.

     

    Said cricketer Virat Kohli, the face of Wrogn:  “I’ve been associated with Wrogn since inception and we take some exciting initiatives season after season. I couldn’t be happier that Wrogn is taking a step in the direction of creating awareness around animal endangerment.”

     

    Speaking about the collaboration, Megha Tata Managing Director – South Asia, Discovery, said, “Animal Planet has been striving hard to drive attention towards the importance of saving the endangered species in impactful ways. We are confident that this innovative collaboration with WROGN for this inspirational apparel line will help in spreading the message of conservation of endangered species as well as the wildlife.”

     

     

  • This new campaign was rolled out nationally across outdoor, print and digital mediums in cities like Bangalore, Hyderabad, Mumbai, Delhi, Kolkata and Chennai

    Virat Kohli spreads new message for Wrogn

    By A Correspondent

     

    Wrogn, the youth fashion brand by Virat Kohli recently launched its new advertising campaign ‘May the best you win’. The brand, founded by Anjana Reddy, Universal Sportsbiz Pvt Ltd has its new campaign speaking about the internal and external fight that an individual experiences on every walk of life.

     

    This new campaign was rolled out nationally across outdoor, print and digital mediums. Said Reddy: “Wrogn brand campaigns have always strived to set a benchmark for fashion advertising in India, and it’s always a fantastic opportunity to push the conversation forward on the brand, being unconventional, provocative and relevant.”

     

    Orko Basu, Creative Head, Fisheye Creative Solutions Pvt. Ltd added: “For this year’s Autumn/Winter campaign, we chose to have not one Virat but two. Wrogn has always challenged the status quo; this time, Wrogn is taking it further by asking us to challenge not just the world around us, but ourselves.”