MxMIndia

Tag: Wrigley India

  • Showcases the all-new Doublemint Mints on the onset of a beautiful love story of Adi & Niara

    Wrigley India ‘starts something fresh’ with its new ad campaign

    By A Correspondent

     

    Wrigley’s Doublemint has released a new ad that depicts a love story of a young boy Adi and his new neighbour Niara. The advertisement is based on the fresh and beautiful cover of “Ek ajnabee hasina se” originally sung by the legendary Kishore Da. Reiterating the recently launched Doublemint Mints freshness proposition, the love story around the quintessential romantic Indian couple encourages us to ‘start something fresh’ whilst making ‘long lasting connections’.

     

    Commenting on the campaign, MV Natarajan, Managing Director, Wrigley India said, “The ad weaves in the essence of connections that Doublemint stands for. It is seen enabling the young couple falling in love. We are very excited about this launch and are confident that the audience will connect well with our new TVC.”

     

    Said Josy Paul, Chairman & Chief Creative Officer, BBDO India: “The role of Doublemint is to help create new connections and start something fresh. When I saw the offline of the film, I was moved to tears. I called Shoojit way past midnight bawling like a teenager. It took me back to the purity of love. It’s not advertising, it’s the sound of a world looking for a more meaningful relationship. We are not just selling chewing gum or mints; we are spreading the hope of better connections.”

     

  • Wrigley, a subsidiary of Mars Inc, has appointed Deepak Iyer as the Managing Director of its India operations effective January 3, 2013

    Wrigley India appoints Deepak Iyer as managing director

    By A Correspondent

     

    Wrigley, a subsidiary of Mars Inc, has appointed Deepak Iyer as the Managing Director of its India operations effective January 3, 2013. This appointment follows the departure of Gautam Sharma, the former Managing Director of Wrigley India who resigned from the company to pursue a new career.

     

    Mr Iyer will be based in New Delhi and operate out of Wrigley India’s headquarters located in the National Capital Region (NCR). In his new role as the Managing Director of Wrigley India, he would be responsible for developing the business strategy to drive growth across various functions and brands of Wrigley India.

     

    Commenting on the appointment, Michael Yeung, President of Wrigley Asia Pacific, said, “India is one of the top 20 geographies of Wrigley globally and India has got a huge potential as an important growth engine to fuel the growth of our region. We are excited to have Deepak join Wrigley India. Given his extensive experience and solid track record, I am confident that our India business will achieve new heights under Deepak’s leadership.”

     

    A seasoned executive, Mr Iyer brings with him a wide spectrum of experience in Sales, Marketing and General Management functions with leading global companies, in both Manufacturing and Corporate sectors. Before joining Wrigley, Deepak spent 16 years in PepsiCo where he handled a portfolio ranging from sales and general management functions. His most recent assignment with PepsiCo was in the capacity of Senior Franchise Director for Africa based in Beirut, Lebanon.