MxMIndia

Tag: WOW Design

  • Plans to expand nationally as an entertainment and hospitality brand

    Wonderla Invites India to get closer

    By A Correspondent

     

    In a bid to ramp up the fun factor, Wonderla Holidays has announced a comprehensive repositioning strategy with a new brand identity. Speaking at the unveiling of the Brand Refresh, Arun K Chittilappilly, Managing Director, Wonderla Holidays Limited said, “Over the last decade, Wonderla has gone from strength to strength. Our existing properties in Kochi and Bengaluru including our newly opened park in Hyderabad are immensely popular with a very strong customer equity. We are one of the best performing companies in our segment not only in India but also globally. We are very proud of what we have achieved so far. But, we have bigger ambitions – to make Wonderla a national hospitality and entertainment brand to reckon with. The idea behind the change is therefore set the Wonderla brand up for these bigger ambitions.”

     

    Said Saswata Das, Partner & Executive Director, WOW Design, the agency responsible for developing the new logo explained: “We had to rev-up the Identity of an extremely successful brand with a very well recognised logo to increase its relevance in current times. The primary challenge was to resonate with an audience of age bracket as diverse as 5 to 45 years. What we did was to crack an overarching theme for the Brand which laid the foundations of the Design Strategy. Then we recreated the logo for Wonderla to generate an engaging experience. I am sure the new brand positioning and refreshed look is going to create a lot of pull for the Brand in future.”

     

    In keeping with the new positioning, Wonderla will also be rolling out a new brand campaign and a theme song that will be going on air from 6th April. Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, has developed this new campaign.

     

    Speaking about the new campaign; Kartik Iyer, CEO, Happy mcgarrybowen said, “Wonderla is an iconic name for anyone who has lived in South India. The theme park has been a favoured destination in Kochi and Bengaluru for families and tourists alike. With the opening of a new park in Hyderabad, this was the perfect opportunity for a Brand refresh. Out with a spanking new identity and keeping Wonderla’s aspirations of becoming a national brand name, the teams worked together to come up with a positioning and brand idea that delivers on a simple insight that people get closer when they have fun together. A lot of effort has gone into capturing the essence of the Wonderla experience. The new campaign is only a first step to all the exciting things planned for the brand.”​

     

  • The brand imagery and graphics needed to communicate about things that appeal the youth – fun, liveliness and the cool factor

    Amul collaborates with Wow Design for a packaging design makeover

    By A Correspondent

     

    WOW Design has collaborated with Amul for a branding design makeover for Amul Kool Milkshakes.

     

    Amul has Amul Kool Milkshake, a youth centered refreshment beverage as its one of a kind flagship product under the Amul banner. However, it wanted to connect better with the main target audience – the youth as the cool factor was completely missing in its current avatar. WOW Design came on board to create a complete makeover for their packaging design and communication and help reconnect with the target audience.

     

    To overcome the challenge WOW Design proposed to create a Visual Hook which will depict the brand personality i.e. the cool quotient. Therefore the brand imagery and graphics needed to communicate about things that appeal the youth – fun, liveliness and the cool factor.

     

    Keeping the new visual imagery and graphics in mind WOW Design reframed the product description of Kool Milkshake as ‘Kool Shakers’ so as to reflect the cool factor in the name of the product as well.The cool color of blue and the new and lively graphics have accentuated the monogamous graphic to a new ‘in thing’ to appeal the youth community.

     

    Deepti Kshirsagar, Founder- Director, WOW Design said, “The current Amul Kool Milkshake could not effectively connect with its target audience as it lacked the cool factor and was unable to attract the main target audience. The revamp of the complete packaging design has brought a refreshing look and feel to the product. To align the whole look the product was renamed asShakers to give the product a young twist.”

     

    Rupinder Singh Sodhi, MD – Gujarat Cooperative Milk Marketing Federation (AMUL) said , “Practically 65 per cent of Indian consumers are very young and so designing needs to be very contemporary to target this youth segment also. We feel that WOW Design’s work is going along with the times and also going into many of the psychological aspects also which is very good. I think that as far as the new packaging of the Amul Kool Shakers goes it has shaken up the market. One can see the product from a distance and the brand is very clear, trendy and its overall a good design.”