By A Correspondent
Kiddie online ecosystem worldoo.com has in association with leading NGO Child Rights and You (CRY) launched a unique initiative today called worldoo Tara. This will be the first online campaign where kids can donate to fellow kids in need.
This is Worldoo.com’s first social initiative where citizens (users of the site) can ‘gift’ stars (Worldoo currency) from the earnings they make by browsing Worldoo.com, to less privileged children. Based on the number of stars accumulated on ‘Gift a Tara’, as it’s called on the platform, Worldoo will donate Rs 1 Lakh for the empowerment of these children. In the first phase of the initiative, Wordoo hopes to hit a mark of 5 lakhs stars for the initiatives ‘Gifting Asmina an education’ and ‘Gifting Karsan clean drinking water’.
Commenting on the campaign, Taanaz Ghatalia, Director, Focus Kids said, “Most kids in today’s age are so used to getting that the idea of giving is rarely inculcated in them. We are really excited and believe in the nobility of the idea where a kid is helping another kid in need by his own means. We thank CRY for giving this its desired shape.”
Said Harsh Wardhan Dave, Head, Experience and Brand: “This is just the beginning as we intend to take this to a whole new level by going to schools across India. We also want many more organisations who believe in the thought to partner us in the future.”
Commenting on the initiative, Puja Marwaha, CEO, CRY – Child Rights and You said: “We believe that children are a reservoir of energy, and have the power to influence others. Together with Worldoo, we endeavour to sensitize children on the issues of child rights, by explaining the rights and their importance to them and how they can contribute to ensure a lasting change in the lives of other children.”