MxMIndia

Tag: Worldoo.com

  • The first ever online campaign with CRY teaches kids into the art of giving

    Worldoo gets kids into giving with CRY

    By A Correspondent

     

    From L to R Harsh wardhan Dave, Tanaaz Ghatalia, Puja Marwaha, Rahool Talukdar

    Kiddie online ecosystem worldoo.com has in association with leading NGO Child Rights and You (CRY) launched a unique initiative today called worldoo Tara. This will be the first online campaign where kids can donate to fellow kids in need.

     

    This is Worldoo.com’s first social initiative where citizens (users of the site) can ‘gift’ stars (Worldoo currency) from the earnings they make by browsing Worldoo.com, to less privileged children. Based on the number of stars accumulated on ‘Gift a Tara’, as it’s called on the platform, Worldoo will donate Rs 1 Lakh for the empowerment of these children. In the first phase of the initiative, Wordoo hopes to hit a mark of 5 lakhs stars for the initiatives ‘Gifting Asmina an education’ and ‘Gifting Karsan clean drinking water’.

     

    Commenting on the campaign, Taanaz Ghatalia, Director, Focus Kids said, “Most kids in today’s age are so used to getting that the idea of giving is rarely inculcated in them. We are really excited and believe in the nobility of the idea where a kid is helping another kid in need by his own means. We thank CRY for giving this its desired shape.”

     

    Said Harsh Wardhan Dave, Head, Experience and Brand: “This is just the beginning as we intend to take this to a whole new level by going to schools across India. We also want many more organisations who believe in the thought to partner us in the future.”

     

    Commenting on the initiative, Puja Marwaha, CEO, CRY – Child Rights and You said: “We believe that children are a reservoir of energy, and have the power to influence others. Together with Worldoo, we endeavour to sensitize children on the issues of child rights, by explaining the rights and their importance to them and how they can contribute to ensure a lasting change in the lives of other children.”

     

  • Focus Circle, the creative arm of Focus, launches the first TVC created for worldoo.com, an online ecosystem for children. This will be the first time that a website dedicated to kids has come up with a TVC.

    Focus launches Worldoo’s first TVC

    By A Correspondent

     

    Focus Circle, the creative arm of Focus, launches the first TVC created for worldoo.com, an online ecosystem for children. This will be the first time that a website dedicated to kids has come up with a TVC. The campaign rolls out today with the aim of targeting kids, as a part of creating wider awareness about the platform.

     

    Speaking on the campaign, the creative team including Nayan Bagawde and Deepak Band from Focus Circle said, “Creating communication for kids is always a challenge. They have short attention spans and have strong opinions about what they like and dislike. Worldoo.com as a platform involves a number of interesting aspects and highlighting all of them in 30 seconds was impossible. Hence, we chose not to talk about Worldoo’s offering, instead we tried and teased the kid with words and expressions that intrigued them to find more about the site. The film is a collage of disorderly expressions constituting a Worldoo experience. We hope that the film will be a strong hook for kids, one that leads to a discovery in their actual game play in Worldoo.com.”

     

    Harsh Wardhan Dave

    Highlighting the vision for the website, Harsh Wardhan Dave, Head – Experience & Brand, Worldoo.com said, “The sole intention of launching the TVC for Worldoo was that of inviting children to explore the uncharted territory of online ecosystem. Worldoo is a unique platform which showcases role play of kids without any involvement of parents’, reinstating the fact that the platform is safe and is specially designed for kids to live, express and play. With the TVC we aim at reaching out to an audience spanning across metros, semi and non metros. We hope that we can hook the kids with the campaign and instills the sense of discovery in them.”

     

    This TVC release will be witnessed across the Category A media like Cartoon Network, Pogo, Disney and Zee Q. The TVC campaign will be supported by marketing efforts, on-ground activations and key strategic associations.