By Our Staff
The Sleep Company has launched a new campaign featuring brand ambassador Anil Kapoor. The #ScienceOfPeacefulSleep campaign sees the actor endorsing the company’s patented SmartGrid technology mattresses. The campaign has been conceptualised by The Sleep Company in collaboration with World Without Walls.
Commenting on the new campaign, Priyanka Salot, Founder, The Sleep Company said: “While countless sleep tips and tricks are being made popular every day, one of the fundamental root causes of poor sleep often goes unaddressed – the absence of a scientifically-proven, high-quality mattress. Our mission is to continually enhance the quality of life for our customers through our patented SmartGRID products. Mr Anil Kapoor’s charismatic and energetic persona brings to life the essence of this campaign – educating consumers about how our products epitomise the science of peaceful sleep, enhancing overall sleep quality, and ultimately enriching lives.”