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Tag: World Wide Open

  • WWO is the in-house digital movie marketing and media buying arm of Reliance Entertainment

    Reliance Ent appoints Prabhat Choudhary as Business Head, WWO

    By A Correspondent

     

    Prabhat Choudhary

    Reliance Entertainment has roped in senior communications professional Prabhat Choudhary to head World Wide Open (WWO), its in-house digital movie marketing and media buying arm.

     

    Choudhary is founder of PR agency, Spice PR, and co-owner of the celebrity digital marketing agency, Entropy. Entropy is co-owned by Reliance Entertainment, so this is an extension of his relationship with the company.

     

    Notes a communique: “At WWO, he will take forward the mantle of enhancing digital innovations, multi-platform reach, driving strategic partnerships and developing the media and entertainment client portfolio.”

     

     

  • The agency has already cracked multiple deals for the upcoming sequel of 'Golmaal' and has twenty-five more films in the pipeline

    WWO forays into in-film branding

    By A Correspondent

     

    World Wide Open, Reliance Entertainment’s 360-degree digital solutions arm to build business and brands, has expanded its entertainment division by extending its services into in-film branding.

     

    Talking about diversifying and extending their array of services, Saahil Krishnani, Head of the Entertainment vertical at WWO, said, ”The importance to product placements and co-promotional deals is growing and constantly evolving. Producers and brands are gradually understanding the power of this medium and starting to benefit from them commercially and creatively. Being a digital marketing agency, we have access to more than 300 brands across the country. We are glad to have forayed in to in-film branding and to have identified the opportunity to provide our expertise and we look forward to cracking more mutually beneficially associations for both the films and the brands starting with the sequel of Golmaal.”

     

    Set up in 2014, WWO is a digital and new media advertising agency and is a part of Reliance Digital and Entertainment.