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Tag: World Senior Citizens Day

  • Highlights seniors reclaiming their lives with professional support

    Kites Senior Care releases brand film

    By Our Staff

     

    Kites Senior Care, a ‘Out of Hospital’ geriatric care offering, has released a brand film to celebrate the occasion of World Senior Citizens Day. The senior care organisation released a short film titled Morning Routine, which captures the emotional journey of seniors reclaiming their lives with the assistance of professional support.

     

    Said Rajagopal G, Co-Founder and CEO, Kites Senior Care. “We created this film to highlight the importance of professional help for seniors. We want to show people that it’s never too late to get help and that with the right care, seniors can reclaim their lives and enjoy precious moments with their loved ones.”

     

  • Senior actor Anupam Kher encourages seniors to build a sense of identity and self-worth as part of the campaign

    Columbia Pacific Communities celebrates Seniors Day

    By A Correspondent

     

    On the occasion of World Senior Citizens Day on August 21, Columbia Pacific Communities is celebrating the spirit of ‘un-retirement’ through a series of social media posts and a special message from actor Anupam Kher.

     

    Speaking about the campaign, Piali Dasgupta, Vice President, Marketing, Columbia Pacific Communities, said: “’Unretire’ is a state of mind, and one that we want senior citizens to actively embrace. Life takes a thrilling new turn at 60, in one’s golden years that one can reconnect with old hobbies, reinvent oneself and give back to society in a meaningful way. That’s what our campaign Unretire tries to convey. We couldn’t have had a better person than Mr Anupam Kher to share this message of positivity on a very special day such as World Senior Citizens Day. Mr Kher, after over 500 films and Padma Shri and Padma Bhushan under his belt, believes that his best is yet to come. And that’s exactly the message we have for senior citizens.”