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Tag: World Oral Health Day

  • Urge people to take the first step for their oral health

    TV9 Network, Sensodyne launch oral health initiative

    World Oral Health Day falls on March 20 (that’s tomorrow) and TV9 Network and Sensodyne have joined hands to spread awareness to the people on following their “funda-dental” duties and being sensitive to oral health.

    Said Raktim Das, Chief Growth Officer (Broadcasting & Digital), TV9 Network: “In the post-Covid scenario, people are prioritising health and fitness. However, oral health holds key importance when it comes to well-being as it contributes to one’s overall health and quality of life. With this idea in mind, TV9 Network has partnered with Sensodyne to spread awareness and enable people to #TakeTheFirstStep towards oral hygiene.”

    Talking about the initiative, Amit Tripathi, Chief Revenue Officer, TV9 Network added: “Optimal oral health is crucial to the wellness of people of all ages. With its wide reach in seven languages, TV9 Network is well poised to help Sensodyne reach out to our viewers to disseminate the impactful message of being sensitive to oral health. With media amplification across digital and broadcast, we are spreading awareness in multiple languages.”

    Added Navneet Saluja, Area General Manager, Indian Sub-continent, Haleon, manufacturers of Sensodyne: “It’s an absolute privilege to continue our partnership with TV 9’s Oral Health Summit for the second consecutive year. As an organisation committed to improving everyday health with humanity, we proudly support this significant initiative and thank all the stakeholders from various sectors including government, public health experts, and representatives from key dental forums, for joining us. I’m confident that through our collaborative efforts and collective expertise, we will be able to set the right tone for oral health in India and elevate our country’s overall health. After all, oral health, often overlooked, is intricately linked to general well-being. Additionally, with Sensodyne’s latest education campaign #BeSensitiveToOralHealth, launched this World Oral Health Day, we’re further taking forward our agenda of bolstering oral health literacy and tackling preventable oral health issues through free dental consultations across the country.”

  • On the occasion of World Oral Health Day, Sensodyne brought virtual dentists closer to the public, in order to give them the best oral care advice

    Mindshare creates ‘senso-bot’ for oral care advice

     

     

    On the occasion of World Oral Health Day, Sensodyne brought virtual dentists closer to the public, in order to give them the best oral care advice. To do this, Mindshare created a chatbot, which when invoked through Google Assistant, by simply saying ‘Hello Sensodyne’, discussed oral care problems with users.

     

    Ruchi Mathur

    Said Ruchi Mathur, Senior Vice President, Client Leadership, Mindshare North & East: “Our constant endeavour is to deliver solutions that are rooted in relevant consumer insights and create a strong impact for our brands in the marketplace. While many brands in the industry have been using conversational UI to deliver campaigns, we wanted to link it to a tangible benefit for the consumer. This troika of partnership between Sensodyne, Lybrate and Google Voice helped us create this industry first.”

     

    Added Anurita Chopra, Area Marketing Director, Oral Health, GSK Consumer Healthcare: “Tooth Sensitivity is a common condition not only in India but around the world. The lack of awareness of this condition makes many consumers give up the simple pleasures of enjoying their favorite food and drinks. We are excited to launch this breakthrough, first-of-its-kind tech innovation ‘Hello Sensodyne’ that will address queries of individuals on tooth sensitivity and allow them to take actions towards leading a sensitivity free life.”