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Tag: World No Tobacco Day

  • To observe World No Tobacco Day on May 31

    American Oncology Institute spreads awareness on Oral & Mouth Cancer

    By Our Staff

     

    The American Oncology Institute (AOI) has launched an awareness campaign on oral and mouth cancer to observe World No Tobacco Day on May 31. As part of this campaign, AOI has conceptualised and released a short film on public health interest called Kal Ki Soch. The digital campaign is live across AOI’s social media channels and further released in 10+ states in the form of outdoor and other in-house advertising.

     

    Talking about the campaign, Tina Choudhury, Campaign Brand Lead, CTSI South Asia, said: “Working on a campaign relating to healthcare comes with its unique set of challenges that are unlike any other industry. We must choose the right message and medium keeping the creativity intact yet very simple. Our latest campaign on Oral Cancer awareness is specially curated to close the gap between communication and relevant messaging. Tapping into the power of social media, with a right media mix, we aim to create awareness that smokeless tobacco products are not an alternative and can cause cancer. As a part of this campaign a short film ‘Kal Ki Soch’ is issued in public health interest. We are already seeing a traction in the campaign, and I hope to reach to a larger set of audience to spread awareness on Oral & Mouth Cancer.”

     

  • The objective was to imply that smoking deteriorates one’s teeth

    82.5 Communications partners Sabka Dentist for World No Tobacco Day

    By A Correspondent

     

    Ogilvy India agency 82.5 Communications and Sabka Dentist came together to create a unique set of animated GIFs for World No Tobacco Day (May 31). The objective was to imply that smoking deteriorates one’s teeth and they aimed to communicate this message in a fresh fun way.

     

    Said Sumanto Chattopadhyay, Chairman and Chief Creative Officer, 82.5 Communications: “We have created some thought-provoking GIFs for Sabka Dentist on the occasion of World No Tobacco Day. Quirky and shareable, they’re an apt way for the brand to communicate on social media.”

     

     

  • This campaign by 92.7 BIG FM is an extension of the larger campaign called 'Mumbai Manao, Life Banao'

    Vivek Oberoi to flag off BIG FM’s ‘Cigarette Bhujao Life Banao’ campaign

    By A Correspondent

     

    On World No Tobacco Day, 92.7 BIG FM, Mumbai launched a noble campaign ‘Cigarette Bhujao Life Banao’, in its endeavour to contribute to the welfare and development of society. Vivek Oberoi, a strong anti-tobacco campaigner, joined hands with 92.7 BIG FM to sign a pledge against smoking at the BIG FM studio with RJ Ankit.

     

    To promote this cause and enable widespread awareness amongst the audience, across the city of Mumbai, the actor signed ‘Out Smoking’ on huge cigarette caricature cut-out which will be placed in the Infiniti Mall, Andheri premises, so that people can support the campaign and spread awareness on the ills of tobacco.

     

    The campaign takes on the issue of smoking and the various harms related to it, which have ended many lives. This campaign by 92.7 BIG FM is an extension of the larger campaign called ‘Mumbai Manao, Life Banao’ which celebrates the spirit of Mumbai. As part of the campaign for World No Tobacco Day, 92.7 BIG FM’s RJ Ankit spoke to various celebrities like Vivek Oberoi, Javed Jaffrey, Ayushmann Khurrana on dangers of smoking and its effects. Besides this listeners shared their experiences and doctors gave tips.

     

    Actor Vivek Oberoi has been associated with the Cancer Patient Aid Association (CPAA) for over ten years. This opportunity with 92.7 BIG FM gives him another platform to spread awareness across a wider audience. Mr Oberoi, while speaking to RJ Ankit, said he strongly felt about the need to spread the message of the dangers of smoking and how tobacco-related diseases like cancer, tuberculosis can wreck the lives of individuals and their families alike.

     

    Commenting on this initiative, a company spokesperson said: “As the leading media brand that reflects the city’s passions and emotions, we believe in using our medium – radio to spread awareness and promote noble causes which are of relevance to the society. This campaign has been conceptualized to draw attention towards World No Tobacco Day. As a brand that celebrates Mumbai’s passions, this is our way to create awareness and draw people away from using tobacco.”