MxMIndia

Tag: World Milk Day

  • Emphasises the importance of milk for growing children

    ITC’s Aashirvaad Svasti Milk launches campaign

    On the occasion of World Milk Day, Aashirvaad Svasti, a dairy brand from ITC, has unveiled a campaign titled #AajDoodhPiyaKya.

    Said Abhishek Mehrotra, Vice President & Head of Marketing – Dairy & Beverages ITC Ltd: “Milk has always been an integral part of our culture and daily lives, and the simple question ‘Aaj Doodh Piya Kya?’ is deeply rooted in the affection and care that our loved ones have shown us over the years. Through this campaign, we aim to celebrate and honour the countless caregivers – from mothers and grandparents to teachers and neighbours – who have ensured that we receive the goodness of milk every day.”

  • To commemorate World Milk Day

    Nutralite launches influencer campaign

    By Our Staff

     

    Nutralite launched an influencer campaign to commemorate World Milk Day, celebrated annually on June 1.

     

    Conceptualised and executed by Tonic Worldwide, the primary objective of this campaign was to promote the concept of incorporating the goodness of milk into Nutralite’s dairy range, which includes their Nutralite Doodhshakti Butter and Ghee products.

     

    Notes a communique: “By collaborating with popular social media influencers, such as Nisha Agarwal, Sabhya and Mommy, Monika Saha, and others, Nutralite successfully reached a wide audience on social media, inspiring them to include milk in their daily routines by incorporating the hashtag #KhaaneMeinDoodhKiShakti.”